Build the AI-powered business your competitors don't know is possible yet
A practical, industry-specific program that takes you from "AI curious" to confidently deploying agentic systems — matched to your exact business model, team, and revenue goals. No developer required.
"I don't teach AI — I teach business owners how to make AI work for the specific way their business makes money."— HN Publishing
What you'll learn
What you'll be able to do
- Conduct a clear-eyed AI readiness audit of your own business, identifying gaps in data, process, and infrastructure before spending a dollar on tools.
- Distinguish between AI automation, AI assistance, and true agentic systems — and know which tier is the right fit for your business model and team size today.
- Build an industry-specific AI adoption roadmap with prioritized use cases, realistic timelines, and a change management plan your team will actually follow.
- Evaluate and select the right agentic tools and infrastructure for your vertical — understanding why a home services dispatch workflow requires a fundamentally different setup than an e-commerce fulfillment agent.
- Design a go-to-market strategy that leverages your new AI capabilities as a competitive differentiator, reducing customer acquisition costs and accelerating revenue growth.
- Lead your organization through agentic change management — communicating the shift to your team, redefining roles, and embedding AI into your operating rhythm without disrupting day-to-day performance.
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 28 lessons
AI Fundamentals for Business Owners
Cuts through the hype to give business owners a clear, practical understanding of AI's three tiers — automation, assistance, and agentic systems — and what each one actually means for a real business.
- 1.1AI, Automation, and Agents — What's Actually DifferentIncluded
- 1.2How Agentic Systems Think and ActIncluded
- 1.3The Business Owner's AI Landscape TodayIncluded
- 1.4Matching AI Tier to Business ModelIncluded
AI Readiness Audit
Guides business owners through an honest, structured assessment of their data, processes, team, and infrastructure before committing to any AI investment.
- 2.1Auditing Your Data — What You Have and What You're MissingIncluded
- 2.2Process Mapping for AI OpportunityIncluded
- 2.3Team and Culture ReadinessIncluded
- 2.4Infrastructure and Tech Stack AssessmentIncluded
- 2.5Scoring Your Readiness and Setting a BaselineIncluded
Industry-Specific Agentic Use Cases
Breaks down how agentic AI applies differently across home services, e-commerce, professional services, and retail — so you build for your actual business, not a generic template.
- 3.1Agentic AI in Home Services — Dispatch, Scheduling, and Customer JourneysIncluded
- 3.2Agentic AI in E-Commerce — Fulfillment, Personalization, and SupportIncluded
- 3.3Agentic AI in Professional Services — Client Ops and Knowledge WorkIncluded
- 3.4Agentic AI in Retail — Inventory, Merchandising, and In-Store ExperienceIncluded
- 3.5Identifying Your Highest-Value Use CasesIncluded
Selecting Tools and Building Your AI Infrastructure
Equips business owners to evaluate, choose, and connect the right agentic tools and infrastructure for their specific vertical, team size, and growth stage.
- 4.1The Agentic Stack — Platforms, Connectors, and Data LayersIncluded
- 4.2Evaluating AI Tools Without Being a DeveloperIncluded
- 4.3Build vs. Buy vs. Partner — Choosing Your PathIncluded
- 4.4Integration, Security, and Data Privacy EssentialsIncluded
- 4.5Piloting Your First Agent — From Proof of Concept to Live WorkflowIncluded
Your AI Adoption Roadmap
Translates your readiness audit and use case priorities into a sequenced, realistic roadmap with timelines, milestones, and a budget framework your business can actually execute.
- 5.1Designing Your 90-Day AI Activation PlanIncluded
- 5.2Sequencing for Scale — The 12-Month AI RoadmapIncluded
- 5.3Budgeting for AI — Costs, ROI, and Avoiding WasteIncluded
- 5.4Measuring What Matters — KPIs for Agentic SystemsIncluded
Agentic Change Management and Go-to-Market Advantage
Prepares business owners to lead their teams through the human side of AI adoption and turn new AI capabilities into a visible competitive edge in their market.
- 6.1Communicating the AI Shift to Your TeamIncluded
- 6.2Redefining Roles in an Agentic BusinessIncluded
- 6.3Embedding AI Into Your Operating RhythmIncluded
- 6.4Turning AI Capability Into a Go-to-Market DifferentiatorIncluded
- 6.5Your Roadmap, Your Confidence — Building Your Personal Action PlanIncluded
Who it's for
Is this you?
Home Services Operator
Ready to stop playing phone-tag and start using agentic dispatch, scheduling, and customer journey tools built for field-crew businesses.
E-Commerce Brand Owner
Wants to leverage AI-driven fulfillment, personalization, and support without wasting budget on tools that don't fit a DTC or marketplace model.
Professional Services Principal
Needs to automate client ops and knowledge work without sacrificing the high-touch relationships that keep clients renewing and referring.
Retail Business Owner
Looking to bring agentic AI into inventory management, merchandising decisions, and in-store experience before competitors get there first.
Operations-Focused GM
Responsible for making AI adoption actually work across teams, processes, and a tech stack that was never designed with agents in mind.
Growth-Stage Founder
Scaling fast and knows AI could be the lever — but needs a structured roadmap and change management plan before the chaos compounds.
Questions
Frequently asked
Your teacher
A note from your teacher
HN Publishing
If you've ever sat in a room full of AI hype and walked out more confused than when you walked in — I get it. And if you've ever Googled "how to use AI in my business" and been served a wall of jargon that assumed you had a dev team and a six-figure technology budget, I get that too.
Here's the thing: most AI education is built by technologists for other technologists. It treats business owners like an afterthought — something to be translated for, rather than actually taught. That's not the program I wanted to build, and it's not what you're going to find here.
I built Agentic Business Edge because small and mid-size businesses are sitting on a massive opportunity right now — but only if they approach AI with the same discipline they'd bring to any other major business decision. That means auditing before investing, choosing tools that match your actual workflow and revenue model, and building a roadmap that your team can execute without the wheels coming off. It means knowing the difference between a chatbot, an automation, and a true agentic system — and understanding why that distinction will determine whether you get real leverage or just a new monthly subscription eating your margin.
What I bring to this is a grounded, operator-first perspective. I think in terms of dispatch efficiency, customer acquisition cost, client retention, inventory turns, and billable hours — not algorithms and neural networks. This curriculum was built around real business verticals: home services, e-commerce, professional services, retail. Because the right AI setup for a service business running field crews looks nothing like the right setup for a DTC brand managing fulfillment and returns, and you deserve instruction that actually reflects that.
My promise to you is straightforward: by the time you finish this program, you'll have a clear-eyed view of where your business stands, a prioritized roadmap you can act on within 90 days, and the confidence to lead your team through a change that most of your competitors are going to fumble. That's the edge. I'm glad you're here — let's get to work.
— HN Publishing
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- 6 modules, 28 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed