Market smarter. Write faster. Scale without hiring.
AI Marketing Edge gives marketers and business owners a tactical, no-code playbook for weaving AI into every layer of their workflow — from research and copywriting to campaign optimization and automation — so you do more, spend less, and outpace the competition.
"I don't teach you to use AI — I teach you to build a system that makes every campaign you run smarter than the last one."— Dotimi
What you'll learn
What you'll be able to do
- Use AI tools to produce on-brand ad copy, email sequences, and social content in a fraction of the time
- Build and automate a full-funnel content calendar using AI-assisted workflows
- Craft precise prompts that generate market research, customer personas, and competitor analysis on demand
- Analyze campaign performance data with AI to surface insights and optimize spend faster
- Deploy AI-powered personalization strategies that increase email open rates and conversion
- Audit any marketing stack and identify where AI tools can eliminate bottlenecks and reduce cost
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
5 modules · 17 lessons
AI Marketing Foundations & Mindset
Establishes the conceptual and practical baseline every student needs before touching a tool. Students learn how AI actually works in a marketing context, audit their existing stack to spot high-value AI entry points, and master the prompt-engineering fundamentals that underpin every later lesson. This module is intentionally placed first because strong mental models and prompt skills accelerate learning across all subsequent modules.
- 1.1How AI Works for Marketers (No Code Required)Included
- 1.2Auditing Your Marketing Stack for AI OpportunitiesIncluded
- 1.3Prompt Engineering Fundamentals for MarketingIncluded
AI-Powered Research: Personas, Markets & Competitors
Transforms research — historically the slowest part of marketing strategy — into a fast, repeatable AI-assisted process. Students learn to generate rich customer personas, surface market trends, and conduct competitor analysis at a scale and speed previously impossible for small teams. Placed after Foundations so students apply their new prompting skills immediately on high-value strategic tasks.
- 2.1Building Customer Personas with AIIncluded
- 2.2AI-Driven Market Research & Trend SpottingIncluded
- 2.3Competitor Analysis at Scale with AIIncluded
Writing at Scale: Copy, Content & Email with AI
The production powerhouse module. Students learn to teach AI their brand voice, then apply it to generate high-converting ad copy, landing pages, email sequences, and social content at a volume no individual writer could sustain. Placed after Research so that persona insights and competitive intelligence flow directly into every piece of content produced here.
- 3.1Teaching AI Your Brand VoiceIncluded
- 3.2Ad Copy & Landing Page Copy That ConvertsIncluded
- 3.3AI-Generated Email Sequences That Drive Opens & ClicksIncluded
- 3.4Social Content Production at ScaleIncluded
Full-Funnel Content Calendars & AI Workflow Automation
Moves from individual content pieces to systematic, scalable content operations. Students design a full-funnel content strategy, build an AI-assisted calendar that maps content to buyer journey stages, and automate the repetitive marketing tasks that eat team bandwidth. Placed after the Writing module so students have a library of AI-generated content to immediately populate and test their calendar and workflows.
- 4.1Designing a Full-Funnel Content Strategy with AIIncluded
- 4.2Building an AI-Assisted Content CalendarIncluded
- 4.3Automating Repetitive Marketing Tasks with AI WorkflowsIncluded
AI-Powered Personalization & Campaign Optimization
The capstone module, where students apply everything they have built to drive measurable performance improvements. Covers personalization at scale, AI-assisted campaign analysis, ad spend optimization, and structured testing — culminating in a cohesive, self-improving AI-first marketing system. Placed last because it requires the content, calendars, and workflows from all previous modules as inputs.
- 5.1Personalization Strategies That ScaleIncluded
- 5.2Analyzing Campaign Performance with AIIncluded
- 5.3Optimizing Ad Spend & Budget Allocation with AIIncluded
- 5.4Testing, Iteration & Building Your AI-First Marketing SystemIncluded
Who it's for
Is this you?
Marketing Managers
Stretch your team's output without adding headcount by automating content workflows and using AI to analyze and optimize campaigns in real time.
Freelance Copywriters
Produce on-brand ad copy, email sequences, and social content at a volume that lets you take on more clients without burning out.
Brand Strategists
Use AI-driven research to build sharper personas, track competitor moves at scale, and keep brand positioning ahead of market shifts.
Small Business Owners
Run full-funnel marketing campaigns with the leverage of a whole team — using AI workflows built for one person with big growth goals.
Performance Marketers
Plug AI into your campaign analysis, ad spend optimization, and personalization strategy to move faster on what's working and cut what isn't.
Content & Social Managers
Build AI-assisted content calendars and social production workflows that turn weeks of planning into a repeatable, scalable system.
Questions
Frequently asked
Your teacher
A note from your teacher
Dotimi
If you're reading this, I'm guessing you're somewhere I recognize: you know AI is changing marketing fast, you've probably played around with a few tools, and you're not sure whether you're actually ahead of the curve or just telling yourself you are.
That gap — between dabbling and deploying AI as a real strategic advantage — is exactly what AI Marketing Edge was built to close.
Here's what I see constantly in marketing teams and freelance practices: smart, capable people who are using AI like a novelty instead of a system. They generate one-off copy prompts, maybe save a few hours a month, and call it done. Meanwhile, the marketers who are really winning with AI have built repeatable workflows — for research, for writing, for performance analysis, for automation — that compound over time. They don't just write faster. They make better decisions faster. They personalize at scale. They audit their stack, cut the waste, and reallocate budget to what's actually working. That's what I want to hand you.
This curriculum is built the way I brief a team: direct, sequenced, and grounded in how campaigns actually run. We start with foundations and mindset — including a stack audit so you know exactly where AI can plug into your current workflow — then move into research (personas, market analysis, competitor intelligence), writing at scale (brand voice, ad copy, email sequences, social production), full-funnel content systems and automation, and finally campaign performance and optimization. Every module connects to the next. By the end, you're not holding a bag of AI tricks. You have a system.
No coding required. No vague inspiration. Just a clear, tactical path from where you are to where AI-first marketers operate. I'll see you inside.
— Dotimi
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- 5 modules, 17 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed