Run a full AI marketing department — starting this month
Six proven frameworks, 60 copy-paste prompts, and a structured 30-day activation plan turn you into a one-person AI marketing operation — no technical background, no guesswork, no fluff.
"Every lesson ends with a prompt you can use today — because a framework you can't act on immediately isn't a framework, it's a lecture."
— Dr. Agus Masrianto
What you'll learn
What you'll be able to do
- Build and deploy a full AI marketing stack across content, SEO, social media, email, paid ads, and customer journey using the 6 AIBM Pillar frameworks (PACE, RANK, VIRAL, NURTURE, CONVERT, JOURNEY)
- Write, adapt, and organize 60 structured AI prompts — including 10 advanced bonus prompts — into a personal, searchable prompt library governed by the VOICE framework
- Execute a complete 30-day AI marketing activation plan, from pre-launch checklist through Week 4 scaling, and submit it as a graded capstone project
- Measure and optimize marketing performance using 12 KPIs, attribution modeling, and 4 ROI frameworks within a repeatable monthly optimization cycle
- Produce real AI-generated marketing outputs — content drafts, SEO briefs, ad copy, email sequences, and journey maps — and submit them as assessed module deliverables
- Earn the AIBM Foundation Certificate — AI for Digital Marketing (AIBM-102) by completing all module quizzes, six prompt-output submissions, and the M13 capstone plan
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
15 modules · 61 lessons
Orientation
Sets up every student for success by explaining how the course works, configuring AI tools, and mapping the full learning journey ahead.
- 1.1Quick Start: What You'll Build in 30 DaysIncluded
- 1.2How to Use This CourseIncluded
- 1.3AI Tools SetupIncluded
- 1.4Your Reading RoadmapIncluded
Why AI Marketing Now
Establishes the strategic case for AI-powered marketing by examining the three paradigm shifts reshaping the industry today.
- 2.1The 3 Paradigm Shifts Changing Marketing ForeverIncluded
- 2.2The Solopreneur Case Study: One Person, Full Marketing DepartmentIncluded
The AI Marketing Mindset
Clears the mental blockers that stall adoption and installs the Amplifier Mindset that drives every framework in this course.
- 3.15 Myths That Keep Marketers StuckIncluded
- 3.2The Amplifier Mindset FrameworkIncluded
Your AI Marketing Tool Stack
Builds a practical, cost-conscious tool stack — from the three essentials every student needs to the power-seven advanced lineup.
- 4.1The Essential 3: Your Non-Negotiable AI ToolsIncluded
- 4.2The Power 7: Advanced Tools Worth the InvestmentIncluded
- 4.3Cost-Benefit Analysis: Choosing the Right Stack for Your BudgetIncluded
Pillar 1: Content Marketing with PACE
Applies the PACE framework (Plan, AI-Generate, Customize, Execute) across 10 structured prompts to build a repeatable AI content engine.
- 5.1PACE Framework Overview: Plan and AI-Generate (P1–P5)Included
- 5.2PACE in Action: Customize and Execute (P6–P10)Included
- 5.3Case Study — Marcus T.: AI Content at Scale for B2B SaaSIncluded
Pillar 2: SEO with RANK
Applies the RANK framework (Research, Analyze, Navigate Intent, Keywords & Optimize) across 8 prompts to build AI-powered organic search campaigns.
- 6.1RANK Framework Overview: Research and Analyze (P1–P4)Included
- 6.2RANK in Action: Navigate Intent and Keywords & Optimize (P5–P8)Included
- 6.3Case Study: AI-Powered SEO from Zero to Organic TrafficIncluded
Pillar 3: Social Media with VIRAL
Applies the VIRAL framework (Validate, Ideate, Refine, Automate, Leverage) across 10 prompts to create, automate, and amplify social content.
- 7.1VIRAL Framework Overview: Validate and Ideate (P1–P5)Included
- 7.2VIRAL in Action: Refine, Automate, and Leverage (P6–P10)Included
- 7.3Case Study — Rachel T.: Building a Viral Social Presence with AIIncluded
- 7.4Engagement, Scheduling & Implementation ChecklistIncluded
Pillar 4: Email Marketing with NURTURE
Applies the NURTURE framework (Navigate, Understand, Research, Test, Unify, Review, Expand) across 7 prompts to build AI-driven email sequences.
- 8.1NURTURE Framework Overview: Navigate, Understand, Research, Test (P1–P4)Included
- 8.2NURTURE in Action: Unify, Review, and Expand (P5–P7)Included
- 8.3AI Personalization in Email: Segments, Dynamic Content, and TriggersIncluded
- 8.4A/B Testing Email Copy with AIIncluded
- 8.5Case Study — Tom P.: From Cold List to Revenue-Generating Email EngineIncluded
Pillar 5: Paid Ads with CONVERT
Applies the CONVERT framework (Clarify, Outline, Name, Validate, Expand, Reinvest, Track) across 5 prompts to build and scale profitable AI-assisted ad campaigns.
- 9.1CONVERT Framework Overview: Clarify, Outline, and Name (P1–P3)Included
- 9.2CONVERT in Action: Validate, Expand, Reinvest, and Track (P4–P5)Included
- 9.3Landing Page Optimization with AIIncluded
- 9.4Budget Allocation: The 70-20-10 FrameworkIncluded
- 9.5Case Study — Maria S.: Scaling Paid Ads Profitably with CONVERTIncluded
- 9.6Common Mistakes & Implementation ChecklistIncluded
Pillar 6: Customer Journey with JOURNEY
Applies the JOURNEY framework (Journey Map, Optimize, Understand, Remove, Nurture, Engage, Yield) across 10 prompts to orchestrate the full customer experience with AI.
- 10.1JOURNEY Framework Overview: Map and Optimize (P1–P3)Included
- 10.2JOURNEY in Action: Understand and Remove Friction (P4–P6)Included
- 10.3JOURNEY Completion: Nurture, Engage, and Yield (P7–P10)Included
- 10.4Case Study — Alex C.: Engineering a Full-Funnel Customer Journey with AIIncluded
- 10.5Funnel Analysis, Chatbot Design & Implementation ChecklistIncluded
Your Personal Prompt Library with VOICE
Teaches students to build, organize, version-control, and collaborate on a personal searchable prompt library governed by the VOICE framework.
- 11.1Prompt Fundamentals: What Makes a Prompt WorkIncluded
- 11.2The VOICE Framework: Vocabulary, Opinion Stance, Illustration Style, Cadence, Emotional RegisterIncluded
- 11.3Library Architecture: Organizing 60 Prompts for Instant RetrievalIncluded
- 11.4Version Control: Iterating and Improving Your Prompts Over TimeIncluded
- 11.5Customization and Collaboration: Adapting Prompts for TeamsIncluded
- 11.6The 90-Day Library Construction Plan & Implementation ChecklistIncluded
Measurement & Optimization
Equips students to track, attribute, and optimize every pillar's performance using 12 KPIs, 4 ROI frameworks, and a repeatable monthly cycle.
- 12.1The 12 KPIs Every AI Marketer Must TrackIncluded
- 12.2Attribution Modeling: Giving Credit to the Right TouchpointsIncluded
- 12.34 ROI Frameworks for AI Marketing InvestmentsIncluded
- 12.4The Monthly Optimization CycleIncluded
- 12.5Common Measurement Mistakes & Implementation ChecklistIncluded
Your 30-Day AI Marketing Activation Plan
Translates all six pillars into a structured, week-by-week launch sequence students can execute immediately after course completion.
- 13.1Pre-Launch Checklist: Getting Everything Ready Before Day 1Included
- 13.2Week 1: Foundation — Content, SEO, and Prompt LibraryIncluded
- 13.3Week 2 (Days 8-14): Content & SEO ActivationIncluded
- 13.4Week 3 (Days 15-21): Paid Advertising & ConversionIncluded
- 13.5Week 4: Optimization, Priority Matrix, and Scaling RoadmapIncluded
- 13.6Troubleshooting: Solving the 5 Most Common Implementation RoadblocksIncluded
Synthesis & Capstone
Unifies the 6 frameworks into a single connected system and challenges students to submit an original 30-day AI marketing activation plan as their graduation capstone.
- 14.1How the 6 Frameworks Work as One Integrated SystemIncluded
- 14.2Capstone Briefing: Your 30-Day AI Marketing Activation PlanIncluded
- 14.3Capstone Submission and AIBM Foundation CertificateIncluded
Bonus: Complete Resource Library
A permanent reference section housing all 60 prompts, 10 advanced bonus prompts, four templates, and a curated tools directory for ongoing use after graduation.
- 15.1Complete Prompt Index: All 60 Prompts Organized by PillarIncluded
- 15.210 Bonus Advanced PromptsIncluded
- 15.3Resources & Tools DirectoryIncluded
- 15.4Template Library: 4 Ready-to-Use Marketing TemplatesIncluded
Who it's for
Is this you?
Marketing Manager
Leads a lean team and needs a repeatable AI system across every channel — not a collection of one-off experiments.
Growth Hacker
Already runs AI tools day-to-day but lacks the frameworks and KPI structure to turn scattered wins into a scalable operation.
Digital Marketer
Manages content, SEO, and social for clients and wants structured, channel-specific AI workflows she can deploy and bill against.
Small Business Owner
Wears every marketing hat and needs the 30-day activation plan to stand up a full AI marketing operation without hiring a team.
Freelance Consultant
Advises clients on digital strategy and wants the AIBM Foundation Certificate to back up AI recommendations with credentialed, evidence-based frameworks.
Career Switcher
Transitioning into marketing and wants to enter the field with a certified, deployable AI skill set rather than a generic résumé.
Questions
Frequently asked
Your teacher
A note from your teacher
Dr. Agus Masrianto
If you've spent any time trying to use AI for marketing, you've probably felt it: the initial excitement, the decent first output, and then the slow realization that you don't have a system — you have a tab open and a blank prompt box.
That's not a skill gap. It's a structure gap. And it's exactly what AIBM Academy is designed to close.
I built this curriculum because the marketers I work with are not short on intelligence or motivation. They're short on frameworks that actually hold up across every channel — content, SEO, social, email, ads, the full customer journey. So I started with that end state: what does a complete, functional AI marketing operation look like? Then I worked backwards, channel by channel, until each one had a named, teachable process. That's how PACE, RANK, VIRAL, NURTURE, CONVERT, and JOURNEY were developed — not as catchy acronyms, but as practical step-sequences you can follow with any capable AI tool on the market today.
Every lesson in this course ends with a prompt you can use immediately. Not a concept to reflect on — a structured, copy-paste prompt tied directly to a real marketing output. By the time you reach the 30-day activation plan in Module 13, you won't be starting from scratch. You'll be assembling content drafts, SEO briefs, ad copy, email sequences, and journey maps you've already produced as module deliverables. The capstone is a live plan, not a final exam.
I also want to be direct about what this course is not. It's not a roundup of AI tools. It's not a set of prompting tricks that work once and then stop. And it's not positioned around hype about what AI will do someday. Every framework, every prompt, and every measurement model in this curriculum is grounded in what's working in AI-assisted marketing right now — and structured so it still works when the tools inevitably change.
If you're a marketing manager trying to do more with a smaller team, a growth marketer who wants a repeatable edge, or a small business owner running the whole operation yourself, this course was built with your constraints in mind. You don't need a technical background. You need a system. Come build one.
— Dr. Agus Masrianto
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- 15 modules, 61 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed