Run a full PR operation with AI
Forty copy-paste prompts, five proven frameworks, and a 30-day capstone give PR Directors, Communications Managers, and solo comms pros the complete AI-powered operation — from media pitches and crisis command to executive content and ROI dashboards — no coding, no tech background required.
"AI handles the volume — you handle the standards, the strategy, and the relationships that no prompt can replace."
— Dr. Agus Masrianto
What you'll learn
What you'll be able to do
- Build and operate a 3-tool AI tech stack (ChatGPT/Claude/Gemini + Brand24 + GA4/Looker Studio) tuned for professional PR work
- Write press releases, personalised media pitches, and executive thought-leadership content using 40 structured, copy-paste prompts
- Execute a full crisis response cycle — DETECT → ASSESS → RESPOND → RECOVER → LEARN — and deploy the Four Rules of Social Media Crisis Response within the first 30 minutes of any incident
- Construct an AI PR Measurement Dashboard using the 4-Tier Metrics Framework to prove ROI in Traffic, Conversion, Business Impact, and Brand
- Scale a one-person PR department with the 80/20 Leverage Framework, AI-vs-human delegation logic, and a 3-Tier Quality Control system
- Complete a 30-Day AI PR Transformation capstone and earn the AIBM Foundation Certificate — AI in Public Relations (AIBM-104)
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
12 modules · 47 lessons
Orientation
Sets up the course structure, learning path, and how to use the 40-prompt library across all 12 modules.
- 1.1Welcome to AIBM-104Included
- 1.2How to Use This CourseIncluded
- 1.3Case Study Disclaimer & Course ConventionsIncluded
Why AI Matters for PR Now
Makes the business case for AI in PR by naming the 3 core problems communications teams face and the 3 AI solutions that address each one.
- 2.1The 3 Core Problems Breaking Modern PRIncluded
- 2.2AI's 3 Solutions — Speed, Proof, ScaleIncluded
- 2.3The AI PR Opportunity for Your RoleIncluded
Your 3-Tool PR Tech Stack
Builds the practical technology foundation using the 3-Tool Rule and Three-Layer Architecture so every subsequent prompt has a home.
- 3.1The 3-Tool RuleIncluded
- 3.2The Three-Layer Architecture — Generation, Monitoring, MeasurementIncluded
- 3.3Setting Up Your Stack — Account, API, and Workspace BasicsIncluded
- 3.4Choosing the Right AI Model for the Right PR TaskIncluded
Media Relations — 10 Prompts
Delivers a full AI-powered media relations workflow — press releases, pitches, interview prep, press kits, and media lists — through 10 structured prompts.
- 4.1P1–P5: The 5 Press Release FormulasIncluded
- 4.2P6–P7: Media Pitch PersonalisationIncluded
- 4.3P8: Interview Prep — Question Forecasting and Message BridgingIncluded
- 4.4P9–P10: Press Kits and Media ListsIncluded
Crisis Response Framework — 12 Prompts
Trains students to execute a full crisis cycle using the DETECT→ASSESS→RESPOND→RECOVER→LEARN framework and 12 dedicated prompts.
- 5.1The DETECT→ASSESS→RESPOND→RECOVER→LEARN FrameworkIncluded
- 5.2P11–P12: DETECT — Monitoring Signals and Flagging Emerging ThreatsIncluded
- 5.3P13–P14: ASSESS — Severity Scoring and Stakeholder Impact MappingIncluded
- 5.4P15–P18: RESPOND — Holding Statements, Spokespersons, and Media Q&AIncluded
- 5.5P19–P22: RECOVER & LEARN — Reputation Rebuild and Post-Crisis ReviewIncluded
Executive Communications — 8 Prompts
Equips students to build and sustain an executive's public voice — thought leadership, speaking, investor relations, and board comms — using 8 prompts.
- 6.1P30: The Executive Voice Profile — Foundation PromptIncluded
- 6.2P23–P25: Thought Leadership Content — Articles, Op-Eds, and LinkedInIncluded
- 6.3P26–P27: Speaking Engagements, Keynotes, and Internal CommunicationsIncluded
- 6.4P28–P29: Investor Relations and Board CommunicationsIncluded
Social Media Crisis Shield — 10 Prompts
Arms students with the Four Rules of Social Media Crisis Response and 10 prompts to contain, respond, and recover across platforms within the critical first 30 minutes.
- 7.1The Four Rules of Social Media Crisis ResponseIncluded
- 7.2P31–P35: Immediate Response — The First 30 MinutesIncluded
- 7.3P36–P38: Platform-Specific Response — Twitter/X, LinkedIn, and Facebook/InstagramIncluded
- 7.4P39–P40: Sentiment Recovery and Early Warning SystemIncluded
The Complete Crisis Playbook
Synthesizes all crisis frameworks into a ready-to-deploy, 6-component playbook covering 12 scenarios across 4 categories, built in a live 90-minute workshop.
- 8.112 Crisis Scenarios Across 4 CategoriesIncluded
- 8.2The 6-Component Playbook ArchitectureIncluded
- 8.3Minute Crisis Playbook WorkshopIncluded
- 8.4Illustrative Case Study — Crisis Playbook in ActionIncluded
AI PR Measurement Dashboard
Teaches students to build a live PR measurement dashboard using the 4-Tier Metrics Framework, GA4, and Looker Studio, and to calculate a defensible PR ROI.
- 9.1The 4-Tier PR Metrics FrameworkIncluded
- 9.2Minute Dashboard Build in GA4 and Looker StudioIncluded
- 9.3The PR ROI Formula — From Coverage to Revenue AttributionIncluded
- 9.4Illustrative Case Study — Presenting Dashboard Findings to LeadershipIncluded
Scaling Your 1-Person PR Department
Shows solo and under-resourced comms professionals how to operate at agency capacity using the 80/20 Leverage Framework, delegation logic, and a 90-day growth plan.
- 10.1The 80/20 Leverage Framework for PRIncluded
- 10.2AI vs. Human Delegation — Drawing the Right LineIncluded
- 10.3Tier Quality Control SystemIncluded
- 10.4The 30-60-90 Day Blueprint for 1-Person PR ScaleIncluded
Your 30-Day AI PR Transformation + Capstone
Consolidates all 40 prompts and 5 frameworks into a structured 30-day launch plan and a graduation capstone project.
- 11.1Pre-Launch Checklist — Is Your Stack Ready?Included
- 11.2Week-by-Week 30-Day Transformation PlanIncluded
- 11.3Capstone Project Brief and Submission GuideIncluded
- 11.4Putting It All Together: How Your 40 Prompts and 5 Frameworks ConnectIncluded
Staying Ahead — AI PR Trends 2025–2027
Prepares students to evaluate, adopt, and ethically apply emerging AI capabilities so their PR practice stays current beyond certification.
- 12.15 Emerging AI Capabilities Reshaping PR by 2027Included
- 12.2The Tool Evaluation FrameworkIncluded
- 12.3The Five-Question Ethical CheckIncluded
- 12.4AI PR Career Paths and Continuing DevelopmentIncluded
Who it's for
Is this you?
The Solo In-House Comms Pro
You ARE the PR department, and this course gives you the leverage to run it like a full team — without burning out.
The PR Director Under Pressure
You oversee the strategy but need every hour of execution to count — the 80/20 Framework and delegation logic are built for your role.
The Communications Manager
You're managing pitches, social, and exec content simultaneously — 40 ready-to-deploy prompts mean fewer blank pages and faster turnarounds.
The Measurement-Skeptical PR Pro
You've always known coverage matters but struggled to prove it in dollars — the 4-Tier Dashboard build changes that conversation with leadership.
The Crisis Communications Lead
You need a rehearsed, prompt-ready playbook before the next incident hits — not a framework you're reading for the first time at midnight.
The AIBM Certificate Candidate
You're building toward the full AIBM Foundation Certificate and need AIBM-104 to complete the track with a credential that holds up in the industry.
Questions
Frequently asked
Your teacher
A note from your teacher
Dr. Agus Masrianto
If you've been in PR for any length of time, you already know the feeling: the announcement drops, the inbox floods, the executive needs a statement in 20 minutes, and you're still trying to finish the pitch list from yesterday. The volume of modern PR work hasn't just increased — it's compounded. And most of us are running it with the same tools we had five years ago.
I built this course because I got tired of watching talented communications professionals burn out on tasks that shouldn't require their full attention — first drafts, monitoring sweeps, boilerplate media kit copy, post-crisis reporting — while the strategic work that actually needs a senior brain keeps getting squeezed. AI, used correctly, reclaims that time. But "used correctly" is doing a lot of work in that sentence.
The honest truth is that most AI content out there for PR professionals is either written by people who've never filed a media pitch in their life, or it stops at "here's how to ask ChatGPT to write a press release." Neither serves you. What you actually need is a complete operating system: the right tools wired together in the right sequence, prompts precise enough to produce professional-grade output, and frameworks that tell you when to trust the machine and when to override it. That's what this course is.
Everything here is built around the work you do every week. The 40 prompts cover the full range — media relations, crisis response, executive voice, social media management, and measurement. The frameworks — the DETECT→ASSESS→RESPOND→RECOVER→LEARN crisis cycle, the 4-Tier Metrics Framework, the 80/20 Leverage Framework — are designed to slot into how a PR operation actually runs, not how a textbook says it should. And the 30-day capstone means you leave with a real, tested system, not just notes.
My one ask is this: treat the prompts as a starting point, not a shortcut. The professionals who get the most from this course are the ones who customize, test, push back on the output, and bring their editorial judgment to every draft. AI handles the volume. You handle the standards. That's the deal — and it's a genuinely good one.
I'm glad you're here. Let's build something that actually works.
— Dr. Agus Masrianto
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- 12 modules, 47 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
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