Market smarter. Ship faster. Leave the guesswork to everyone else.
AI Marketing Edge gives you the exact workflows, prompting frameworks, and campaign playbooks to run full-funnel digital marketing like a team of ten — even if you're a team of one.
I'm not here to sell you on AI hype — I'm here to show you exactly where it cuts your campaign time in half and where it still needs a sharp human in the driver's seat.— Shari Johnson
What you'll learn
What you'll be able to do
- Build and deploy a full-funnel digital marketing strategy powered by AI tools from research through conversion
- Write high-converting ad copy, email sequences, and landing pages in a fraction of the time using AI prompting frameworks
- Conduct deep audience research and competitor analysis using AI agents to surface insights human analysts routinely miss
- Design and A/B-test paid social and search campaigns (Meta, Google) with AI-assisted targeting and budget optimization
- Automate content calendars, SEO briefs, and social scheduling with integrated AI workflows that run without daily babysitting
- Measure campaign ROI with AI-assisted analytics dashboards and translate data into clear strategic decisions
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 25 lessons
AI Marketing Foundations
Establishes the mindset, tool stack, and core prompting skills every AI-powered marketer needs before touching a live campaign.
- 1.1The AI-Powered Marketer's MindsetIncluded
- 1.2Building Your AI Marketing StackIncluded
- 1.3Prompt Engineering for MarketersIncluded
- 1.4AI Workflows and Automation BasicsIncluded
Deep Audience Research and Competitor Intelligence
Uses AI agents and research tools to uncover audience insights and competitive gaps that traditional analysts routinely miss.
- 2.1Building AI-Powered Audience PersonasIncluded
- 2.2Voice-of-Customer Mining with AIIncluded
- 2.3Competitor Analysis with AI AgentsIncluded
- 2.4Turning Research into Strategic InsightsIncluded
Full-Funnel Strategy and AI-Assisted Campaign Planning
Builds a complete top-to-bottom marketing strategy using AI to map the funnel, set goals, and plan campaigns with precision.
- 3.1Mapping the AI-Powered Full FunnelIncluded
- 3.2Setting Goals and KPIs with AI BenchmarkingIncluded
- 3.3Campaign Planning and Budget Allocation with AIIncluded
- 3.4Building Your Campaign Brief with AIIncluded
High-Converting Copy, Content, and Landing Pages
Applies AI prompting frameworks to produce ad copy, email sequences, and landing pages that convert — fast.
- 4.1AI Copywriting Frameworks for Ads and SocialIncluded
- 4.2Email Sequences That ConvertIncluded
- 4.3Landing Page Copy and Structure with AIIncluded
- 4.4Content Calendars and SEO Briefs on AutopilotIncluded
- 4.5Social Scheduling and Publishing AutomationIncluded
Paid Social and Search Campaigns with AI Optimization
Launches, tests, and optimizes Meta and Google paid campaigns using AI-assisted targeting, creative testing, and budget tools.
- 5.1Meta Ads Setup and AI-Assisted TargetingIncluded
- 5.2Google Search Ads with AI Keyword and Bid StrategyIncluded
- 5.3AI-Powered Creative Testing and A/B ExperimentationIncluded
- 5.4Budget Optimization and Scaling DecisionsIncluded
Analytics, ROI Measurement, and Continuous Improvement
Connects campaign data to AI-assisted dashboards and teaches you to translate numbers into clear strategic decisions.
- 6.1Building Your AI-Assisted Analytics DashboardIncluded
- 6.2Measuring ROI Across the Full FunnelIncluded
- 6.3Turning Data into Strategic DecisionsIncluded
- 6.4Iterating and Scaling Your AI Marketing SystemIncluded
Who it's for
Is this you?
In-house marketers
You're managing campaigns solo or on a lean team and need AI workflows that multiply your output without multiplying your hours.
Small business owners
You're doing your own marketing and want a repeatable system — from audience research to paid ads — that doesn't require hiring an agency.
Freelance consultants
You want to deliver faster, charge more, and take on more clients by building AI-powered workflows your competitors haven't discovered yet.
Career-switchers
You're moving into marketing and want to learn it the modern way — AI-first — instead of picking up legacy habits you'll have to unlearn later.
Paid media specialists
You run Meta and Google campaigns and want AI-assisted targeting, creative testing, and budget optimization to sharpen your edge.
Content and SEO marketers
You produce a high volume of content and want AI-driven content calendars, SEO briefs, and scheduling automation that run without daily hand-holding.
Questions
Frequently asked
Your teacher
A note from your teacher
Shari Johnson
If you've ever stared at a blank campaign brief at 9pm, feeling like everyone else somehow has a system you weren't issued — I built this for you.
Here's what I kept seeing: smart, motivated marketers spending 80% of their time on tasks that shouldn't take more than 20% — writing first drafts from scratch, manually pulling competitor data, rebuilding audience personas for every new client, agonizing over bid strategies without a clear framework. Meanwhile, a small group of practitioners had quietly rewired their workflows around AI and were operating at a completely different speed. Not because they were more talented. Because they had better systems.
That's what AI Marketing Edge is designed to give you. Not a tour of AI features. Not a list of prompts to copy-paste. A complete, sequenced operating system for modern digital marketing — from audience research and campaign planning, through ad copy and content automation, all the way to analytics and scaling decisions. Every section of the curriculum is built around the actual deliverables you produce in a real campaign: the brief, the copy, the targeting setup, the dashboard. You learn by doing the thing, with AI working alongside you at every step.
I want to be direct about what this course won't do: it won't promise you overnight results, and it won't pretend AI replaces strategic thinking. What it will do is eliminate the friction between a good idea and a live campaign — so your energy goes into the decisions that actually matter, not the ones that just eat time.
If you're ready to stop working around your workflow and start running one that actually scales, I'd love to have you in the school. Come in curious, bring a real project if you have one, and let's build something worth measuring.
— Shari Johnson
Start your journey today
Join get instant access — learn at your own pace with an AI coach in your corner.
$79/mo
Recurring billing · cancel anytime
Secure checkout · Instant access
- 6 modules, 25 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed