Stop Guessing with AI. Start Getting Results.
The 20-Hour AI Playbook™ gives beginners and early-intermediate users a hands-on system — real prompts, real workflows, real output — so AI finally works the way you always hoped it would.
"I built this course so you'd walk away with a real system — not just inspiration, but actual prompts, actual workflows, and actual results you can use tomorrow."— Leigh Baumann
What you'll learn
What you'll be able to do
- Write clear, structured prompts that produce consistent, high-quality AI output every time.
- Build a reusable personal prompt library organized for your specific work and goals.
- Create content — blogs, emails, social posts, and scripts — faster without sacrificing authenticity.
- Streamline business workflows using AI for planning, research, communication, and documentation.
- Design and launch full AI-powered marketing campaigns, from sales copy to email sequences.
- Develop a personal AI operating system — a repeatable productivity system that scales with you.
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 29 lessons
AI Foundations
Understand how modern AI actually works, where it excels, and the core mindset shifts that separate power users from average ones.
- 1.1How AI Really Works (No Jargon, No Fluff)Included
- 1.2Why Most People Get Mediocre Results — And How to Fix ThatIncluded
- 1.3Choosing Your AI Tool — And Setting It Up RightIncluded
- 1.4Your First Power Prompt — Hands-On From Day OneIncluded
Prompt Engineering Made Simple
Master a practical, repeatable framework for writing prompts that deliver consistent, high-quality output every single time.
- 2.1The Anatomy of an Effective PromptIncluded
- 2.2Assigning Roles and Personas to Unlock Better OutputIncluded
- 2.3Giving Context Like a ProIncluded
- 2.4Iterating and Refining — The Art of the Follow-Up PromptIncluded
- 2.5Prompt Chaining — Connecting Prompts to Solve Bigger ProblemsIncluded
AI for Content Creation
Use AI to produce blogs, emails, social posts, scripts, and business content faster — without losing your authentic voice.
- 3.1Teaching AI Your Voice and Brand StyleIncluded
- 3.2Blog Posts and Long-Form Content at SpeedIncluded
- 3.3Social Media Content — Captions, Threads, and Hooks That Stop the ScrollIncluded
- 3.4Emails, Newsletters, and Direct OutreachIncluded
- 3.5Scripts, Presentations, and Video ContentIncluded
AI for Productivity & Business
Streamline your planning, research, communication, and documentation workflows so AI saves you hours every single week.
- 4.1AI-Powered Planning — Projects, Schedules, and Goal SettingIncluded
- 4.2Research, Summarization, and Sense-Making at ScaleIncluded
- 4.3Business Writing — Proposals, Reports, and DocumentationIncluded
- 4.4Customer Communication and Support WorkflowsIncluded
- 4.5Brainstorming and Problem-Solving with AI as Your Thought PartnerIncluded
Marketing with AI
Apply AI to design and execute full marketing campaigns — from sales copy and landing pages to email sequences and lead magnets.
- 5.1AI-Powered Copywriting — Headlines, Sales Pages, and CTAsIncluded
- 5.2Building Email Sequences and Nurture CampaignsIncluded
- 5.3Lead Magnets and Opt-In Content That Actually ConvertsIncluded
- 5.4Social Media and Paid Ad Campaigns from ScratchIncluded
- 5.5Launching a Complete AI-Built Marketing CampaignIncluded
Build Your Personal AI System
Assemble your reusable prompt library, personal workflows, and a scalable AI operating system you can use and grow every day.
- 6.1Designing Your Prompt Library — Structure, Categories, and NamingIncluded
- 6.2Building Repeatable AI Workflows for Your Most Common TasksIncluded
- 6.3Integrating AI Into Your Daily RoutineIncluded
- 6.4Keeping Your System Current — Updating Prompts as AI EvolvesIncluded
- 6.5Final Playbook Project — Your Personal AI Productivity SystemIncluded
Who it's for
Is this you?
The Solo Entrepreneur
You're wearing every hat in your business — this playbook helps you use AI to do the work of a full team without burning out.
The Freelancer Scaling Up
You want to take on more clients and deliver faster without sacrificing quality — AI workflows are your secret competitive edge.
The Content Creator
You need a steady stream of blogs, captions, scripts, and emails — and you're ready to stop staring at a blank page ever again.
The Marketing Professional
From sales copy to full email sequences and ad campaigns, you'll learn to build AI-powered marketing that actually converts.
The Ambitious Student
You want to graduate into a world where AI fluency is a superpower — and this course gives you that edge before your peers even realize they need it.
The Busy Professional
Reports, proposals, research, communication — you'll finally have a repeatable AI system that saves you hours of work every single week.
Questions
Frequently asked
Your teacher
A note from your teacher
Leigh Baumann
Hey — if you're reading this, I'm going to guess you've already tried AI at least a few times. Maybe you got some okay results. Maybe you got some hilariously bad ones. But either way, you've got this nagging feeling that there's a LOT more power in these tools than you're currently unlocking — and you're not sure what you're missing.
I've been there too. When I first started exploring AI seriously, I made every mistake in the book: vague prompts, zero context, no follow-up, and then frustration when the output was generic or flat-out wrong. And I watched the same thing happen to smart, capable people around me — entrepreneurs, writers, marketers — who were getting mediocre results and quietly concluding "AI isn't really for me." That conclusion broke my heart, because they were wrong. The tool wasn't failing them. The system was.
So I built the 20-Hour AI Playbook™ to be the course I wish had existed when I started. Not a survey of AI capabilities. Not a listicle of "cool prompts to try." A real, structured, hands-on learning experience that teaches you the how behind getting consistent, high-quality output — and then guides you through applying it to the actual work you do every day. We go from foundations to prompt engineering to content creation to business workflows to full marketing campaigns. And then we tie it all together into a personal AI system that's yours to keep and grow.
Here's what I care about most: you leaving this course with things you actually built. A prompt library organized around your work. Repeatable workflows that save you real time. A completed AI-powered marketing campaign. Not notes. Not highlights. Real, working deliverables you can use the moment the course ends.
I'm not here to hype AI as magic, and I'm not here to overwhelm you with every tool on the market. I'm here to be that brilliant, no-nonsense friend who sits down with you, shows you exactly how this works, and keeps connecting every lesson to a real-world win you care about. No jargon. No condescension. Just practical, energetic, "okay NOW I get it" learning — all the way through.
If you're ready to stop guessing and start building, I'd love to show you how. Let's do this.
— Leigh Baumann
Start your journey today
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- 6 modules, 29 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed