Stop Chasing Leads. Start Owning Them.
The no-agency playbook for Atlanta home service contractors — launch Instagram ads, automate follow-up with ManyChat, and book more jobs starting this week. Zero marketing experience required.
"I built this course so you never have to write another check to an agency for something you can own yourself."— Jonathan Bautista
What you'll learn
What you'll be able to do
- Launch a live Instagram ad campaign targeting Atlanta homeowners by zip code, income bracket, and property type — without touching an agency.
- Build a ManyChat automation flow that greets new followers, qualifies leads, and books appointments on your calendar while you're on the job.
- Write scroll-stopping ad copy and direct proven creative formats (UGC, before/after, founder video) that generate real inbound inquiries.
- Stack Instagram and Google Ads together for compounding lead volume, including Local Service Ads setup and high-intent keyword targeting for Atlanta home service searches.
- Apply a consistent weekly 15-minute optimization routine to cut wasted ad spend, identify winning creatives, and scale campaigns profitably.
- Close more booked leads using pain-point discovery scripts, objection-handling frameworks, and iron-clad follow-up sequences for no-shows and ghosted prospects.
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
7 modules · 20 lessons
Foundations & Mindset
Before touching a single ad, students build the strategic foundation that separates profitable home service advertisers from those who burn money. This module covers the Atlanta-specific opportunity, the end-to-end funnel logic, and the realistic numbers students should plan around — eliminating guesswork and setting a confident, grounded starting point.
- 1.1Why Instagram + ManyChat Is the Unfair Advantage for Atlanta Home Services in 2026Included
- 1.2The Follower-to-Customer Funnel — Explained SimplyIncluded
- 1.3Setting Realistic Expectations — Numbers, Timelines & the Atlanta MarketIncluded
Instagram Page Optimization
A great ad sends traffic to your profile — and if that profile doesn't instantly communicate trust, credibility, and a clear next step, the ad spend is wasted. This module ensures students' Instagram pages are conversion-ready before a single dollar is spent on ads. Covers profile mechanics, content strategy, and the visual first impression that earns the follow.
- 2.1Profile Setup That Converts — Bio, Highlights & Link StrategyIncluded
- 2.2Content Pillars That Build Trust Before the Ad Even RunsIncluded
- 2.3The 9-Grid First Impression RuleIncluded
Instagram Ads — Build & Launch
This is the tactical execution module where students go from zero to a live, targeted Instagram ad campaign. Every click, every setting, and every decision is walked through step by step. Students learn not just how to build ads, but why each choice matters — so they can make smart decisions independently, not just follow instructions blindly.
- 3.1Meta Business Suite & Ads Manager — Your First WalkthroughIncluded
- 3.2Campaign Objective Selection & Audience Targeting for AtlantaIncluded
- 3.3Ad Creative That Stops the ScrollIncluded
- 3.4Copywriting Frameworks, Budget Rules & Launching LiveIncluded
ManyChat Automation — The Follow-Up Machine
The ad gets the follower. ManyChat turns that follower into a booked appointment — automatically, at any hour, without you lifting a finger. This module walks students through building a complete DM automation system: from the initial greeting to qualification questions to calendar booking. By the end, students have a fully functional follow-up machine running 24/7.
- 4.1Connecting ManyChat to Instagram & Understanding the Flow BuilderIncluded
- 4.2Building the New Follower Greeting Flow & Qualifying QuestionsIncluded
- 4.3Appointment Booking Integration, Live Handoff Triggers & Lead SegmentationIncluded
Sales Closing Mastery
Booked appointments mean nothing without a consistent system for converting them to paid jobs. This module gives students the scripts, frameworks, and mindset to close more deals — from the very first contact to the final follow-up with a no-show. Every strategy is tailored to the realities of home service sales: trust-based, diagnostic, and built around urgency without pressure.
- 5.1Speed to Lead, Pain Point Discovery & the Art of the First CallIncluded
- 5.2Handling Objections, Closing Techniques & Iron-Clad Follow-UpIncluded
Google Ads for High-Value Keywords
Instagram builds the relationship and fills the top of funnel. Google captures homeowners who are already searching with intent right now. This module teaches students to run Google Local Service Ads and Search Ads that stack with their Instagram campaigns for compounding lead volume — without overspending on broad or irrelevant clicks. Students leave with active Google campaigns running alongside their Instagram ads.
- 6.1Local Service Ads (LSAs) — The Fastest Path to Google LeadsIncluded
- 6.2Google Search Ads — Capturing High-Intent Atlanta SearchesIncluded
- 6.3Stacking Instagram + Google Ads for Compounding Lead VolumeIncluded
Tracking, Optimizing & Scaling
Data without action is just noise. This final module teaches students to read the numbers that actually matter, make confident optimization decisions quickly, and build a weekly routine that compounds results over time. Students graduate with a complete operating system for running their ad campaigns like a professional — without spending hours in dashboards.
- 7.1The 3 Numbers That Matter — CPL, Booking Rate & Close RateIncluded
- 7.2When to Kill an Ad, When to Scale It & the Weekly Optimization RoutineIncluded
Who it's for
Is this you?
The HVAC Owner-Operator
Running service calls all day and tired of slow seasons — wants a lead system that works while he's on the job, not waiting for referrals to trickle in.
The Solo Roofer
Storm season is feast or famine, and she's ready to stop depending on door-knocking and start running targeted ads that reach Atlanta homeowners before a competitor does.
The Growing Plumbing Crew
He's got two vans on the road and needs consistent inbound calls to keep both crews booked — not just whatever the lead services send over at full price.
The Remodeling Contractor
High-ticket jobs mean he only needs a handful per month, but he's spending too much on an agency that doesn't understand his market or his margins.
The Landscaping Entrepreneur
She's built a loyal client base through word-of-mouth but knows she's leaving money on the table in zip codes she's never even targeted.
The Electrician Going Independent
Just went out on his own and needs to generate leads fast — without a marketing budget for a full agency retainer or the time to figure it out alone.
Questions
Frequently asked
Your teacher
A note from your teacher
Jonathan Bautista
I know what it feels like to watch a slow week creep in and wonder where the next job is coming from. You're good at what you do — the work speaks for itself — but "good work" doesn't automatically fill your schedule. Word-of-mouth is unpredictable, lead services sell your number to four other contractors, and agencies charge retainers that don't make sense until you're already doing serious volume. If any of that sounds familiar, you're in exactly the right place.
I built ATL Home Leads because I kept seeing the same pattern: skilled contractors in the Atlanta market running their businesses on referrals and hoping the phone rings — while other businesses (sometimes with worse crews) stayed booked out because they controlled their own lead flow. The difference wasn't talent. It was a system. And that system is learnable. I'll show you exactly how it works.
What you're going to build in this course is straightforward: a live Instagram ad campaign hitting Atlanta homeowners in your target zip codes, a ManyChat automation that follows up and books jobs while you're on a job site, and a Google Ads layer that captures the people who are already searching for what you do right now. Each piece connects to the next. Together, they create compounding lead volume — not a one-time spike, a machine that grows.
Here's the objection I hear most: "I'm not a marketer." Good. This isn't a marketing course in the academic sense. There's no theory you don't need, no buzzwords, no homework that doesn't translate directly into leads. Every module ends with a specific action — something you can do before you go to bed tonight. Profile optimization, ad copy, targeting setup, ManyChat flow, closing script. Step by step, in plain English.
The Atlanta home service market is competitive, but it's also full of contractors who haven't figured this out yet. That's your window. The contractors who learn to own their lead generation right now will be the ones with full schedules in six months — and the leverage to raise prices, pick better jobs, and stop taking on work they don't want.
If you're ready to stop waiting on the phone to ring and start controlling exactly how many calls you get, let's build this thing together. Everything you need is in here.
— Jonathan Bautista
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- 7 modules, 20 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed