Scale your business with automation — and own the African market
A 12-month, step-by-step growth playbook built exclusively for African SMEs and entrepreneurs — so you can land 60+ retainer clients, run profitable training cohorts, and become the go-to automation partner on the continent.
"I built this for the African entrepreneur who is done waiting for a playbook that fits their market — so here it is, built from the ground up, just for us."— Dotimi
What you'll learn
What you'll be able to do
- Build and execute a 12-month integrated marketing plan tailored to African markets
- Develop a repeatable client acquisition system that lands 60+ retainer clients
- Design, fill, and run 12 profitable automation training cohorts from scratch
- Create compelling brand messaging that resonates with African SMEs and women entrepreneurs
- Set up automation workflows that reduce manual work and scale service delivery
- Position yourself as the most trusted automation partner for businesses across Africa
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
7 modules · 23 lessons
Laying the Foundation — Brand, Positioning & African Market Intelligence
Before a single ad runs or a client is pitched, you need to know exactly who you're serving, what they believe, and why AutomateAfrica is the only logical choice. This foundational module builds the strategic bedrock — market intelligence, brand identity, and a positioning statement sharp enough to cut through the noise across 54 diverse markets. Everything built in later modules sits on what you establish here.
- 1.1Mapping the African SME LandscapeIncluded
- 1.2Crafting a Resonant Brand Voice & Positioning StatementIncluded
- 1.3Competitive Intelligence & The Trust Gap OpportunityIncluded
Offer Architecture — Retainer Packages, Training Products & Pricing Strategy
This module is a deliberate prerequisite inserted before marketing channels and client acquisition. You cannot build a lead generation engine or a cohort launch playbook without knowing exactly what you are selling, at what price, and to whom. Here you will architect both your retainer service offering and your 12-cohort training product, stress-test pricing against African market realities, and build the offer clarity that makes every downstream sales and marketing activity dramatically easier.
- 2.1Designing Irresistible Retainer Packages for African SMEsIncluded
- 2.2Designing Your Flagship Automation Training ProgrammeIncluded
- 2.3Pricing Strategy, Proof & The Value LadderIncluded
Building the Marketing Engine — Channels, Content & Lead Generation
With your brand, audience intelligence, and offers locked in, it is time to build the marketing engine that keeps leads flowing consistently across all 12 months. This module covers channel strategy tailored to African digital behaviours, a content system that builds trust and drives action, and the lead capture infrastructure that turns attention into a list of qualified prospects. By the end, you will have a working, repeatable marketing machine — not a one-off campaign.
- 3.1Choosing Your African Marketing ChannelsIncluded
- 3.2Content That Converts — The African SME Content PlaybookIncluded
- 3.3Lead Magnets, Landing Pages & List BuildingIncluded
- 3.4Paid Amplification on African BudgetsIncluded
The Retainer Client System — Attracting, Converting & Keeping 60+ Clients
Sixty or more retainer clients in 12 months is an ambitious, achievable target — if you have a system, not just hustle. This module gives you that system: a structured pipeline, a conversion framework for discovery calls, a referral engine that multiplies your reach, and retention strategies that keep clients paying month after month. Every lesson in this module builds directly on the offer architecture from Module 2 and the lead generation engine from Module 3.
- 4.1The Discovery Call Framework That ClosesIncluded
- 4.2Tracking to 60 — Your Client Acquisition PipelineIncluded
- 4.3Building a Referral & Retention MachineIncluded
Designing, Filling & Running 12 Profitable Training Cohorts
Training cohorts are both a revenue stream and your most powerful trust-building and community-growing tool. This module takes your programme blueprint from Module 2 and turns it into a repeatable launch machine — one you will run 12 times across the year. You will learn how to fill seats without a massive audience, deliver a world-class learning experience that generates testimonials and referrals, and systematise the entire process so cohort 12 feels as manageable as cohort 1.
- 5.1The Repeatable Cohort Launch PlaybookIncluded
- 5.2Filling Seats — Community, Partnerships & Warm AudiencesIncluded
- 5.3Delivering a World-Class Cohort ExperienceIncluded
Automation Infrastructure — Tools, Workflows & Scalable Service Delivery
AutomateAfrica must itself be a showcase of automation. This module equips you to build the internal systems that make delivering 60+ retainer clients and 12 cohorts operationally possible without working yourself into the ground. You will select and integrate your core tool stack, build the automation workflows that replace manual tasks, and establish the processes and delegation frameworks that let the business scale beyond you. This module also feeds directly into what you teach — your own systems become live case studies.
- 6.1The African SME Automation ToolkitIncluded
- 6.2Building Core Automation WorkflowsIncluded
- 6.3Scaling Service Delivery Without Burning OutIncluded
Becoming the Trusted Authority — PR, Community & 12-Month Growth Review
The final module shifts from execution to elevation. By now you have clients, cohorts, content, and systems. The final frontier is authority — the kind of reputation that means African SMEs and women entrepreneurs hear 'AutomateAfrica' and immediately think 'that's the one I trust.' This module covers strategic visibility through media and speaking, the intentional building of the AutomateAfrica community as a moat, and a rigorous 12-month review that sets you up for an even stronger Year 2.
- 7.1Authority Building — Speaking, Media & Strategic VisibilityIncluded
- 7.2Building the AutomateAfrica CommunityIncluded
- 7.3Measuring What Matters — Your Marketing & Business Metrics DashboardIncluded
- 7.4Iterating, Reflecting & Planning Year 2Included
Who it's for
Is this you?
Women entrepreneurs
She's running a growing business and wants a proven system to attract retainer clients and position herself as the trusted automation expert in her market.
African SME owners
He's built a solid business and knows automation is the next leap — he needs a continent-specific playbook to scale without burning out his team.
Marketing professionals
She's great at marketing strategy but wants to add automation services to her offer and build a client pipeline that generates recurring income.
Operations consultants
He helps businesses run better and wants to formalise his automation expertise into a retainer-based consultancy with structured service delivery.
Freelancers going full-scale
She's done one-off projects and is ready to stop trading time for money by building retainer packages and profitable training cohorts instead.
Tech-savvy side hustlers
He understands automation tools and wants to turn that knowledge into a full business — with the branding, marketing, and client systems to back it up.
Questions
Frequently asked
Your teacher
A note from your teacher
Dotimi
I see you. You're sharp, you're skilled, and you know that automation is one of the biggest opportunities on this continent right now. But knowing that — and actually building a scalable business around it — are two very different things. Maybe you've been piecing together advice from courses built for markets in London or San Francisco, trying to make it fit your reality in Lagos, Nairobi, Accra, or Johannesburg. It doesn't quite land, does it? That gap is exactly why I built Automate Africa.
I created this school because African entrepreneurs deserve a growth playbook that actually reflects how business works here — how trust is built, how decisions get made, how clients choose their partners, and what it takes to be seen as the authority in a market that's moving fast. Not imported frameworks with a bit of local flavour sprinkled in. A real, ground-up system for the African market.
What you'll find inside is 12 months of structured, sequenced work. We start with your foundation — your brand, your positioning, your understanding of the SME landscape around you. Then we build your offers — retainer packages and training products designed to attract and keep clients. Then we build the engine — marketing channels, content, lead generation, and paid amplification on budgets that make sense here. Then we close clients — with a discovery call framework, a pipeline system, and a referral machine. Then we fill and run 12 profitable cohorts. Then we set up your automation infrastructure so your delivery scales without you burning out. And finally, we build your authority — through media, community, and a metrics dashboard that tells you exactly what's working.
I want to be straight with you: this isn't a programme for people who want to browse and dabble. This is for the entrepreneur who is ready to commit 12 months to building something real — a client base, a reputation, and a business that runs on systems, not just effort. If that's you, I built every single module with you in mind.
Africa's automation era is not coming. It's here. The question is whether you'll be one of the people who leads it. Come build that business with me — I'll walk you through every step.
— Dotimi
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- 7 modules, 23 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed