Put Your Marketing on Autopilot — and Watch It Sell
Build end-to-end automation systems — from lead capture to closed sale — using step-by-step walkthroughs, real campaign examples, and zero code. Designed for busy business owners who are done doing everything manually.
"I'll skip the theory and walk you straight to the dashboard — because a system you've actually built is worth a hundred strategies you've only read about."— Freddy Foster
What you'll learn
What you'll be able to do
- Build end-to-end automated email nurture sequences that convert cold leads into paying customers
- Map and implement a full CRM workflow that automatically segments, scores, and follows up with contacts
- Design multi-channel automation across email, SMS, and social retargeting without writing a single line of code
- Audit and eliminate manual marketing tasks, reclaiming 10+ hours per week in your business
- Track funnel performance with custom dashboards and use data to optimize automation for higher ROI
- Launch a complete lead-generation automation system — from opt-in to closed sale — within your first 30 days
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 26 lessons
Automation Foundations & Mindset
Establishes the core concepts, vocabulary, and strategic thinking required to design effective marketing automation systems.
- 1.1The Automation OpportunityIncluded
- 1.2Mapping Your Customer JourneyIncluded
- 1.3Choosing Your Automation StackIncluded
- 1.4Your 30-Day Automation Launch PlanIncluded
Lead Capture & List Building Automation
Covers building the top of the automated funnel — opt-in pages, lead magnets, and instant follow-up triggers.
- 2.1Designing High-Converting Opt-In PointsIncluded
- 2.2Lead Magnets That Attract BuyersIncluded
- 2.3Instant Welcome & Delivery AutomationsIncluded
- 2.4Connecting Lead Sources to Your CRMIncluded
Email Nurture Sequences That Convert
Teaches how to write, structure, and automate email sequences that move cold leads to paying customers on autopilot.
- 3.1Anatomy of a Converting Nurture SequenceIncluded
- 3.2Writing Emails Subscribers Actually OpenIncluded
- 3.3Building & Scheduling Your Sequence in Your PlatformIncluded
- 3.4Behavioural Triggers & Dynamic BranchingIncluded
- 3.5Re-Engagement Automations for Cold LeadsIncluded
CRM Workflows — Segment, Score & Follow Up
Guides learners through building a complete CRM workflow that automatically organises, prioritises, and acts on every contact.
- 4.1CRM Architecture for Small BusinessIncluded
- 4.2Auto-Segmentation Rules That Keep Themselves UpdatedIncluded
- 4.3Lead Scoring — Prioritise Your Hottest ProspectsIncluded
- 4.4Automated Sales Follow-Up WorkflowsIncluded
Multi-Channel Automation — Email, SMS & Social
Expands automation beyond email into SMS and social retargeting to create a seamless, everywhere-you-are customer experience.
- 5.1Adding SMS to Your Automation FlowsIncluded
- 5.2Social Retargeting on AutopilotIncluded
- 5.3Orchestrating Cross-Channel SequencesIncluded
- 5.4Compliance, Consent & Deliverability EssentialsIncluded
Tracking, Optimisation & Scaling Your System
Teaches learners to measure funnel performance, eliminate what does not work, and confidently scale what does.
- 6.1Building Your Automation DashboardIncluded
- 6.2Auditing & Eliminating Manual Marketing TasksIncluded
- 6.3A/B Testing Inside Your Automation FlowsIncluded
- 6.4Diagnosing Funnel Drop-Offs & Fixing LeaksIncluded
- 6.5Scaling Your Automation Without Losing PersonalisationIncluded
Who it's for
Is this you?
Solo Business Owners
You're wearing every hat — this school hands you a system that handles follow-up, nurturing, and lead scoring so you can finally stop being your own marketing department.
Marketing Managers
You're responsible for pipeline and efficiency — learn to build CRM workflows, multi-channel sequences, and ROI dashboards that make your results impossible to ignore.
E-commerce Entrepreneurs
Turn browsers into buyers with automated email and SMS sequences, behavioural triggers, and retargeting flows that work around the clock without you.
Service-Based Founders
Stop chasing cold leads manually — build automated nurture sequences and sales follow-up workflows that convert enquiries into booked clients on autopilot.
Agency Owners & Consultants
Install a repeatable automation system you can deploy for clients or use to scale your own lead generation without adding headcount.
Early-Stage Startups
Build your marketing infrastructure the right way from day one — with lead capture, CRM architecture, and nurture flows designed to scale as you grow.
Questions
Frequently asked
Your teacher
A note from your teacher
Freddy Foster
I know exactly where you are right now — because I've sat in that same chair.
You've got a business that's working, leads coming in (sometimes), and a marketing to-do list that never seems to get shorter. You're manually sending follow-ups, copying contacts between tools, trying to remember which leads you last spoke to three weeks ago. You know automation is the answer, but every time you try to figure it out, you end up in a rabbit hole of YouTube videos, conflicting advice, and half-finished workflows. It's exhausting. And it's costing you more than just time.
That's why I built Automate & Grow the way I did — no theory, no vague frameworks, no "it depends" hand-waving. Just the actual systems: how to build them, how to connect them, how to know they're working, and how to fix them when they're not. We go straight to the dashboard. We build real things. Every section of this school produces something you can switch on in your business — a live nurture sequence, a working CRM workflow, an SMS follow-up, a retargeting automation, a performance dashboard. By the time you're done, you won't just understand marketing automation. You'll have a complete, running system that's generating leads and following up with them while you focus on everything else.
I designed this for the business owner who's smart and capable but genuinely pressed for time. That's why the 30-Day Automation Launch Plan is baked into the very beginning — so you're not just learning, you're building on a deadline that keeps you moving. And I designed it for the marketing manager who's been asked to "make things more efficient" and needs a clear, credible playbook to actually do that.
Here's what I want you to know: you don't need a big team, a big budget, or a technical background to build automation that competes with brands ten times your size. You need the right system, built in the right order. That's what this school gives you. Come build it with me — I'll be with you every step of the way.
— Freddy Foster
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- 6 modules, 26 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed