Stop Running the Jobs. Start Running the Business.
Build & Scale gives small construction company owners the systems, hiring playbooks, and financial controls to grow past the chaos — without it all riding on your back.
I built this for the contractor who's too sharp to stay stuck — you just need the blueprint nobody handed you when you started.— Michelle Dixon
What you'll learn
What you'll be able to do
- Build a repeatable sales and estimating process that wins more bids without the owner being in every room
- Create an org chart and hiring roadmap to bring on superintendents, project managers, and admin staff at the right time
- Implement job-costing and cash-flow systems so you always know your true profit margin on every project
- Design standard operating procedures (SOPs) that let your crews work to your standard without constant supervision
- Develop a local marketing and referral engine that generates a steady pipeline of qualified, higher-margin projects
- Set 90-day growth sprints with measurable KPIs so you can track progress and make data-driven decisions as an owner
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 28 lessons
Owner Mindset & Growth Foundation
Shifts the owner from on-tools operator to business leader by diagnosing what's keeping growth stuck and setting a clear strategic direction.
- 1.1The Operator Trap — Why Busy Doesn't Mean GrowingIncluded
- 1.2Your Business Audit — Where You Actually Stand TodayIncluded
- 1.3Defining Your Scalable Business ModelIncluded
- 1.4Your 90-Day Growth Sprint FrameworkIncluded
Sales & Estimating Systems That Win Without You
Builds a repeatable, owner-independent process for generating leads, writing competitive estimates, and closing higher-margin work.
- 2.1Building Your Ideal Client Profile & Project Sweet SpotIncluded
- 2.2A Repeatable Estimating Process from First Call to Signed ContractIncluded
- 2.3Pricing for Profit — Markup, Margin, and Overhead RecoveryIncluded
- 2.4The Follow-Up System That Closes More BidsIncluded
- 2.5Handing Off Sales — Prepping Someone Else to Sell for YouIncluded
Local Marketing & Referral Engine
Builds a low-cost, high-trust marketing system that generates a steady pipeline of qualified, higher-margin local projects.
- 3.1Your Reputation Online — Google, Reviews, and a Basic Web PresenceIncluded
- 3.2Building a Referral Machine with Past Clients and Trade PartnersIncluded
- 3.3Content That Builds Trust — Photos, Before/Afters, and Simple Social ProofIncluded
- 3.4Targeting Bigger, Better Projects — Moving Up-Market StrategicallyIncluded
Building Your Team & Org Structure
Gives owners a practical hiring roadmap and org chart to bring on the right people — at the right time — so growth doesn't create chaos.
- 4.1Designing Your Org Chart — From Where You Are to Where You're GoingIncluded
- 4.2Your First Key Hire — Foreman, Superintendent, or Admin?Included
- 4.3Recruiting, Interviewing, and Onboarding for Small ContractorsIncluded
- 4.4Retaining Good People — Compensation, Culture, and Career PathsIncluded
- 4.5Delegating Without Losing Control — Accountability Systems for Your TeamIncluded
SOPs & Field Systems That Run Without You
Helps owners document how their business works so crews deliver consistent results and owners can step off the tools.
- 5.1Why SOPs Matter — And Why Most Contractors Never Write ThemIncluded
- 5.2Writing Your First SOP — Start with the Job That Hurts MostIncluded
- 5.3Field SOPs — Site Setup, Safety, Quality Checks, and Daily ReportingIncluded
- 5.4Office SOPs — Scheduling, Client Communication, and Change OrdersIncluded
- 5.5Getting Your Team to Actually Follow the SOPsIncluded
Job Costing, Cash Flow & Financial Control
Installs the financial systems owners need to know their true profit on every job and keep cash flowing as the business scales.
- 6.1Understanding Your Numbers — Revenue, Gross Profit, and Net ProfitIncluded
- 6.2Job Costing 101 — Tracking Real Costs Against Every EstimateIncluded
- 6.3Cash Flow Management — Billing Schedules, Draws, and Surviving Slow MonthsIncluded
- 6.4Overhead, Breakeven, and What It Actually Costs to Run Your CompanyIncluded
- 6.5Using Your KPIs to Make Smarter Growth DecisionsIncluded
Who it's for
Is this you?
The Foreman-Turned-Owner
You were great on the tools and now you're running a company, but nobody taught you the business side — this gives you the foundation you never got.
The Overextended Operator
Revenue is up but you're the bottleneck on everything — estimating, scheduling, client calls — and Build & Scale shows you how to get out of your own way.
The Specialty Trade Owner
Whether you run an electrical, plumbing, HVAC, or framing crew, the systems here are built to fit your trade and help you move up-market.
The Cash-Flow Worrier
You're billing real money but never sure why the account runs low — the job-costing and cash-flow modules give you clear visibility and control.
The First-Time Hirer
You know you need to bring on a superintendent, PM, or admin but have no idea who first or how — this school gives you the org chart and hiring roadmap.
The Ready-to-Scale GC
You've proven you can run jobs; now you want to run a company that runs jobs without you — the SOPs, KPIs, and growth sprint framework are built for exactly this move.
Questions
Frequently asked
Your teacher
A note from your teacher
Michelle Dixon
I know where you are right now, because I've been there.
You built something real. You can look at a set of plans and price a job, manage a crew, keep clients happy, and still somehow find time to deal with the supplier who shorted your delivery and the foreman who won't return calls. You're good at the work. But the business — the actual business of running a construction company — nobody ever taught you that part. So you figured it out on the fly, the same way you figured everything else out: by grinding.
The problem with grinding is that it scales you, not the company. Every new project, every new hire, every new client just means more of everything landing on your plate. The revenue grows, but so does the chaos. You start to wonder if getting bigger is actually making things worse. You think about the guys who went before you — guys who built real companies — and you can't figure out what they knew that you don't.
Here's what I can tell you: it's not a secret. It's a set of systems. A clear sales and estimating process so bids go out without you running every number. An org chart that tells you who to hire next and what they're actually responsible for. Job-costing habits that show you the real margin on every project, not just what you think it should be. SOPs your crew will actually follow. A referral engine that keeps better work coming in. And a 90-day plan that tells you exactly what to focus on instead of reacting to whatever's loudest that week.
That's what Build & Scale teaches. Not theory — field-tested frameworks you can put to work in your business this week, in plain language, with real construction examples. I built this for the owner who's smart enough to know something has to change and ready to do the work to change it. That sounds like you. Come build the business you meant to build when you started this thing.
— Michelle Dixon
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- 6 modules, 28 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed