Run your business on facts, not gut feelings
Master the financial fundamentals that drive real business decisions — from cash flow to capital strategy. Built for entrepreneurs and managers who want to lead with numbers, not guess with them.
"The goal isn't to turn you into an accountant — it's to make sure you never have to guess about your own business again."— Dotimi
What you'll learn
What you'll be able to do
- Read and interpret a P&L, balance sheet, and cash flow statement with confidence
- Build a rolling cash flow forecast to anticipate shortfalls before they happen
- Price products and services using margin, markup, and break-even analysis
- Evaluate a business investment using ROI, payback period, and NPV
- Create a lean annual budget and track variance against actuals each month
- Speak the language of lenders and investors to secure funding on better terms
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 19 lessons
Reading the Financial Story of Your Business
Establish the financial literacy foundation every business owner needs. Students learn to read and interpret the three core financial statements — P&L, balance sheet, and cash flow statement — individually and as an interconnected system. This module is deliberately first because every downstream topic (forecasting, pricing, budgeting, investment, and funding) assumes fluency with these documents.
- 1.1The P&L: Your Business ScorecardIncluded
- 1.2The Balance Sheet: What You Own, What You OweIncluded
- 1.3The Cash Flow Statement: Why Profit Isn't CashIncluded
- 1.4Connecting the Three StatementsIncluded
Cash Flow Forecasting: Seeing Around Corners
Transform financial awareness into forward-looking action. Students learn how cash physically moves through a business, then build a working 13-week rolling cash flow forecast from scratch. The module closes with proactive strategies for improving cash flow before a crisis hits — directly delivering the outcome of anticipating shortfalls before they happen.
- 2.1How Cash Actually Moves Through a BusinessIncluded
- 2.2Building a 13-Week Rolling Cash Flow ForecastIncluded
- 2.3Managing and Improving Cash Flow ProactivelyIncluded
Pricing for Profit: Margin, Markup, and Break-Even
Equip students to set prices with mathematical confidence rather than gut feel. The module covers the critical margin-vs-markup distinction, break-even analysis as a survival and planning tool, and strategic pricing frameworks that integrate cost, market, and value. This directly delivers the outcome of pricing products and services using margin, markup, and break-even analysis.
- 3.1Margin vs. Markup: Getting the Math RightIncluded
- 3.2Break-Even Analysis: Knowing Your Survival NumberIncluded
- 3.3Strategic Pricing: Putting It All TogetherIncluded
Investment Decisions: Making Capital Work Harder
Give students a rigorous, practical framework for evaluating whether a business investment is worth making. The module covers ROI and payback period as fast filters, NPV as the gold-standard tool for accounting for time and risk, and adds a critical prerequisite lesson on the cost of capital — without which NPV cannot be applied correctly. Directly delivers the outcome of evaluating investments using ROI, payback period, and NPV.
- 4.1The Cost of Capital: What Money Actually Costs Your BusinessIncluded
- 4.2ROI and Payback Period: Quick Filters for Smart SpendingIncluded
- 4.3Net Present Value: Accounting for Time and RiskIncluded
Budgeting and Variance Analysis: Turning Plans into Performance
Show students how to translate business strategy into a financial plan and then actively manage performance against it every month. The module covers building a lean annual budget, reading monthly variance reports with analytical rigor, and reforecasting to keep the budget useful as conditions change. Directly delivers the outcome of creating a lean annual budget and tracking variance against actuals.
- 5.1Building a Lean Annual BudgetIncluded
- 5.2Monthly Variance Analysis: Closing the Gap Between Plan and RealityIncluded
- 5.3Reforecasting and Keeping the Budget AliveIncluded
Funding Your Business: Speaking the Language of Capital
Prepare students to enter funding conversations — with banks, investors, or alternative lenders — with financial credibility. The module covers the debt-vs-equity decision, what lenders assess (and how to optimize for it), and how to build a financial narrative that instills investor confidence. This module is placed last because it requires fluency in every prior topic: students cannot speak credibly about their financials without Modules 1–5 as a foundation. Directly delivers the outcome of securing funding on better terms.
- 6.1Debt vs. Equity: Choosing the Right CapitalIncluded
- 6.2What Lenders Look At: Getting Bank-ReadyIncluded
- 6.3What Investors Look At: Pitching with Financial CredibilityIncluded
Who it's for
Is this you?
Early-stage founders
You're building fast and spending faster — this course gives you the cash flow forecasting and break-even fundamentals to scale without running out of runway.
Small business owners
You've been running on instinct and a bookkeeper — now it's time to actually own your P&L, budget with precision, and price for real profit.
Non-financial managers
You lead a team or a department but finance feels like someone else's job — this course makes you the person in the room who understands the numbers and uses them.
Entrepreneurs seeking funding
Whether you're approaching a bank or pitching investors, the final module prepares you to speak the language of capital and walk in financially credible.
Freelancers going legit
You've grown beyond solo work and need to think like a business — margin, markup, and budget fundamentals will change how you price and plan.
Ops & department heads
You're responsible for spend and performance targets — variance analysis and budgeting skills will sharpen how you report up and manage your numbers monthly.
Questions
Frequently asked
Your teacher
A note from your teacher
Dotimi
If you're running a business right now, I know the financial side can feel like a constant low-grade stress — not because the numbers are impossible, but because nobody ever sat down and explained them in a way that actually connected to your day-to-day decisions. You're making calls on pricing, hiring, spending, and funding largely on instinct, and some part of you knows there's a better way. There is.
I built this course for exactly that person — the owner, the manager, the founder who is smart and capable in every other area of their business but hasn't yet had the financial fundamentals laid out clearly and practically. Not theoretically. Not academically. In a way that you can pick up on a Tuesday and apply on a Wednesday.
Here's what I believe: finance isn't a specialty you outsource entirely. The people who build durable, profitable businesses are the ones who understand their numbers well enough to ask sharp questions, catch problems early, and make capital allocation decisions with conviction. You don't need to become a CFO — but you do need to think like one. That's the transformation this course is built to deliver. By the end, you'll be reading your P&L critically, forecasting your cash position weeks ahead, pricing with margin discipline, and walking into a bank or investor meeting with real financial credibility.
The curriculum moves in a deliberate sequence: we start with understanding the financial statements your business already produces, build toward forward-looking tools like cash flow forecasting and budgeting, and finish with the funding conversations that can change your trajectory. Every module is grounded in scenarios that look and feel like real business problems — because they are.
If you've ever wished you had a financially-sharp co-founder or a CFO in your corner, this is the next best thing. Come learn the language your business is already speaking — and start using it to grow.
— Dotimi
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- 6 modules, 19 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed