Turn your love of kids into a thriving business
Childcare CEO walks you step by step through every decision a new childcare owner actually faces — licensing, finances, staffing, marketing, and daily operations — so you open legally, fill your enrollment, and build something that lasts.
"The families you want to serve deserve a childcare program built on a solid foundation — and so do you."
— Wanda Holmes
What you'll learn
What you'll be able to do
- Navigate your state's licensing and accreditation requirements to open legally and confidently
- Write a childcare business plan with realistic financial projections and break-even analysis
- Design a safe, stimulating physical environment that meets regulatory and parent expectations
- Hire, train, and retain qualified staff while staying compliant with child-to-caregiver ratios
- Build a local marketing strategy — from Google Business Profile to referral programs — that fills enrollment
- Set tuition rates, manage cash flow, and build a financial system that sustains long-term growth
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 28 lessons
Foundations of a Childcare Business
Establishes the entrepreneurial mindset and business fundamentals every aspiring childcare owner needs before taking their first legal or financial step.
- 1.1Is Childcare Entrepreneurship Right for You?Included
- 1.2Types of Childcare BusinessesIncluded
- 1.3Defining Your Vision, Mission, and NicheIncluded
- 1.4Your Childcare Business PlanIncluded
Licensing, Legal Structure, and Compliance
Guides entrepreneurs through every legal requirement — from choosing a business entity to passing state inspections — so they open confidently and compliantly.
- 2.1Choosing Your Legal Business StructureIncluded
- 2.2Navigating State Licensing RequirementsIncluded
- 2.3Accreditation PathwaysIncluded
- 2.4Insurance, Liability, and Child Safety LawsIncluded
- 2.5Policies, Contracts, and Parent AgreementsIncluded
Financial Planning and Money Management
Builds the financial literacy and systems childcare owners need to price services profitably, manage cash flow, and sustain long-term growth.
- 3.1Startup Costs and Funding Your Childcare BusinessIncluded
- 3.2Setting Tuition Rates and Fee StructuresIncluded
- 3.3Financial Projections and Break-Even AnalysisIncluded
- 3.4Budgeting, Cash Flow, and Bookkeeping SystemsIncluded
- 3.5Taxes, Subsidies, and Childcare Financial AidIncluded
Designing Your Space and Curriculum
Teaches entrepreneurs to create a safe, stimulating, regulation-compliant environment paired with a developmentally appropriate program curriculum.
- 4.1Space Planning and Safety RequirementsIncluded
- 4.2Selecting Furniture, Equipment, and Learning MaterialsIncluded
- 4.3Health, Sanitation, and Emergency PreparednessIncluded
- 4.4Choosing and Implementing a Program CurriculumIncluded
Hiring, Staffing, and Daily Operations
Covers every people-management and operational system needed to run a smooth, compliant childcare program day after day.
- 5.1Child-to-Caregiver Ratios and Staffing MathIncluded
- 5.2Recruiting and Hiring Qualified StaffIncluded
- 5.3Onboarding, Training, and Professional DevelopmentIncluded
- 5.4Building a Positive Staff Culture and Reducing TurnoverIncluded
- 5.5Daily Operations, Schedules, and Record-KeepingIncluded
Marketing, Enrollment, and Growth
Equips childcare owners to attract, enroll, and retain families through a practical local marketing strategy and scalable growth planning.
- 6.1Understanding Your Ideal Childcare FamilyIncluded
- 6.2Setting Up and Optimizing Your Google Business ProfileIncluded
- 6.3Website, Social Media, and Online PresenceIncluded
- 6.4Referral Programs, Community Partnerships, and Word-of-MouthIncluded
- 6.5Managing Enrollment, Waitlists, and RetentionIncluded
Who it's for
Is this you?
Stay-at-home parents
Ready to turn years of hands-on child-rearing into a home daycare or small center that generates real income.
Early childhood educators
Experienced in the classroom and ready to stop working for someone else and finally run a program on their own terms.
Career changers
Leaving a corporate or service role to pursue work that's meaningful, community-rooted, and built around children.
Community caregivers
Informal nannies, babysitters, or family childcare providers who want to go legit, get licensed, and scale up.
Aspiring center owners
Entrepreneurs drawn to the childcare sector who need the operational and financial blueprint to open a compliant, profitable center.
Returning-to-work parents
Parents re-entering the workforce who see a gap in quality local childcare and want to fill it — starting with their own neighborhood.
Questions
Frequently asked
Your teacher
A note from your teacher
Wanda Holmes
If you're reading this, there's a good chance you've been thinking about opening a childcare business for a while now — maybe a long while. You care deeply about children. You've got experience working with them, raising them, or both. And somewhere along the way, the idea of turning that passion into a real, sustainable business started feeling less like a dream and more like something you actually want to pursue.
But then you hit the wall. Licensing paperwork. Legal structure questions. Startup costs you're not sure how to calculate. The fear of hiring the wrong person. Not knowing how to find families or fill enrollment. Maybe you've Googled your way into more confusion than clarity. That's exactly where I was before I figured this out — and it's exactly why I built this course.
Here's what I know after running a childcare program: the people who struggle most aren't the ones who lack passion or skill with children. They're the ones who never got the business side laid out for them in a clear, honest, practical way. They open underprepared, underfunded, or under-enrolled — not because they weren't capable, but because nobody walked them through the actual decisions in the right order.
Childcare CEO is my attempt to be that guide for you. We start with the foundational choices — what kind of program you'll run, what your niche is, whether the numbers actually work for your goals. We move through licensing and legal compliance in a way that demystifies the process without cutting corners. We build your financial model together — real startup cost estimates, tuition pricing that works for your market, a break-even analysis you actually understand. We design your space, build your team, and put daily operations on solid footing. Then we go get you families — through local marketing strategies that work in the real world, not marketing theory.
Every lesson in this course is built around one question: what does a childcare business owner actually need to know and do to succeed? No filler, no fluff, no overwhelming jargon. Just the step-by-step clarity that I wish someone had handed me. You have what it takes. Let's build the business to match it.
— Wanda Holmes
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- 6 modules, 28 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed