Run your childcare business like the CEO you already are
From pricing and licensing to staffing and scaling — this is the end-to-end business education built specifically for childcare owners who are ready to stop surviving and start leading.
"You didn't get your license to be buried in busywork — you got it to build something, and I'm going to show you exactly how."
— Wanda Holmes
What you'll learn
What you'll be able to do
- Build a financially sustainable pricing model that covers costs and generates real profit
- Create a hiring, onboarding, and retention system so you stop losing great staff
- Design a parent enrollment funnel that fills your waitlist on autopilot
- Understand your key financial metrics — occupancy rate, cost per child, and net margin
- Establish compliant policies and procedures that protect your license and reduce liability
- Transition from working in your business every day to leading it as a true owner-CEO
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 28 lessons
The CEO Mindset Shift
Helps owners mentally and structurally transition from hands-on caregiver to strategic business leader.
- 1.1Owner vs. CEO — What's the Difference?Included
- 1.2Auditing Your Current RoleIncluded
- 1.3Designing Your CEO ScheduleIncluded
- 1.4Setting Your 90-Day CEO VisionIncluded
Licensing, Compliance, and Risk Protection
Establishes the legal and operational foundation that protects your license, your families, and your business.
- 2.1Childcare Licensing EssentialsIncluded
- 2.2Building Your Policy and Procedure HandbookIncluded
- 2.3Health, Safety, and Incident ProtocolsIncluded
- 2.4Enrollment Agreements and Parent ContractsIncluded
Money, Margins, and Pricing
Builds a financially sustainable business model by teaching owners to price confidently, track key metrics, and eliminate profit leaks.
- 3.1Understanding Your True Cost Per ChildIncluded
- 3.2Building a Profitable Pricing ModelIncluded
- 3.3Reading Your Financial StatementsIncluded
- 3.4Occupancy Rate and Revenue ForecastingIncluded
- 3.5Cutting Waste and Increasing Net MarginIncluded
Staffing, Culture, and Retention
Creates a reliable hiring-to-retention system so you attract great teachers, onboard them well, and keep them long-term.
- 4.1Writing Job Posts That Attract Quality CandidatesIncluded
- 4.2Interviewing and Hiring for Culture FitIncluded
- 4.3Building a 30-Day Onboarding ExperienceIncluded
- 4.4Compensation, Scheduling, and Staff BurnoutIncluded
- 4.5Performance Reviews and a Culture of FeedbackIncluded
Marketing and Enrollment Growth
Builds an always-on enrollment system that fills your program with ideal families and keeps your waitlist full.
- 5.1Defining Your Ideal Family and Unique ValueIncluded
- 5.2Your Online Presence — Website, Google, and ReviewsIncluded
- 5.3Social Media That Builds Trust with ParentsIncluded
- 5.4The Enrollment Funnel — Inquiry to Signed ContractIncluded
- 5.5Referral Programs and Waitlist ManagementIncluded
Systems, Delegation, and Scaling
Operationalizes your business so it runs reliably without you, freeing you to grow, rest, or expand.
- 6.1Documenting Your Standard Operating ProceduresIncluded
- 6.2Delegating Without Losing Quality ControlIncluded
- 6.3Choosing the Right Childcare Management SoftwareIncluded
- 6.4Preparing to Open a Second LocationIncluded
- 6.5Building Your Advisory Circle and Avoiding IsolationIncluded
Who it's for
Is this you?
Center owner ready to step up
She's been running her center for years but is still too deep in daily operations — she needs the systems and CEO mindset to finally step into the leadership role.
Home daycare operator going pro
She's built a full, loving home program and is ready to professionalize her pricing, policies, and enrollment process so her business matches her quality of care.
New owner who skipped the business basics
She got her license and opened her doors, but nobody taught her how to price, hire, or market — and she's determined to fix that before the gaps get bigger.
Experienced director turning owner
She knows childcare inside and out but is transitioning from employee to owner and needs the financial, legal, and operational foundations to do it right.
Struggling-margin operator
He's enrolled and busy but barely breaking even, and he needs a clear-eyed look at his costs, pricing, and occupancy to turn a real profit.
Multi-site growth planner
Her first location is running well and she's thinking about a second — she needs the SOPs, delegation systems, and strategic framework to scale without chaos.
Questions
Frequently asked
Your teacher
A note from your teacher
Wanda Holmes
If you're reading this, I'm guessing you're somewhere between exhausted and determined. You built something real — a program where children are safe, cared for, and thriving. And yet the business side of it feels like a constant fire drill. Staffing problems. Tight cash flow. Parents who don't understand your value. A to-do list that never gets shorter. Sound familiar?
I've been in your world. I know what it's like to be the owner, the director, the substitute teacher, the HR department, and the bookkeeper — all before lunch. And I know the specific frustration of loving what you do but feeling like the business is running you instead of the other way around. That's exactly why I built The Childcare CEO.
This school covers what no one taught you when you got your license. How to price your program so it's actually profitable — not just competitive. How to attract and keep great staff instead of cycling through warm bodies. How to build an enrollment system that doesn't depend on you personally answering every inquiry. How to read your own financials and know, at a glance, whether your business is healthy. And how to create the policies and compliance infrastructure that protects everything you've worked to build.
But more than any single tactic, this school is about a shift in how you see yourself. You are not just a childcare provider. You are a business owner. And the moment you start operating like a CEO — with a real schedule, a real financial picture, real systems, and a real team behind you — everything changes. Your stress goes down. Your margins go up. Your program gets more consistent, not less, because it's no longer dependent on you being everywhere at once.
I built this curriculum to be direct and practical, because I respect your time too much to pad it with fluff. Every module, every lesson is grounded in real childcare-business scenarios — not generic small-business theory. Whether you run a home daycare or a licensed center, whether you have two staff or twenty, this is the business education you deserve.
You've already done the hard part — you opened the doors and kept them open. Now let's build the business underneath it that's worthy of everything you've put in. I'm glad you're here. Let's get to work.
— Wanda Holmes
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- 6 modules, 28 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed