Open your second center — without the costly guesswork
The Childcare Growth Blueprint walks you through every decision — from readiness audit to opening day — with the frameworks, financial models, and operational systems that serious childcare owners use to scale smart.

I'm not here to inspire you — I'm here to give you the exact plan that gets your second center open, staffed, and full.
— Wanda Holmes

What you'll learn
What you'll be able to do
- Conduct a data-driven readiness audit of your existing center before committing to expansion
- Secure funding and navigate licensing requirements for a new childcare location
- Design a scalable operational model that works across multiple sites with consistent quality
- Build a hiring and onboarding system to staff a new center with qualified, retained caregivers
- Develop a local marketing and enrollment campaign that fills seats before opening day
- Create a financial projection and break-even model specific to childcare center expansion
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 26 lessons

Expansion Readiness Audit
Assess your current center's operational, financial, and cultural health to determine if — and when — you're truly ready to expand.
- 1.1The Expansion Readiness MindsetIncluded
- 1.2Auditing Your Current OperationsIncluded
- 1.3Financial Health CheckIncluded
- 1.4Enrollment and Capacity AnalysisIncluded
- 1.5Building Your Expansion Go/No-Go ScorecardIncluded
Licensing, Compliance, and Site Selection
Navigate state licensing requirements, zoning laws, and facility standards while choosing the right physical location for your new center.
- 2.1Understanding State Licensing for a New LocationIncluded
- 2.2Zoning, Building Codes, and ADA RequirementsIncluded
- 2.3Site Selection Criteria and Market AnalysisIncluded
- 2.4Lease Negotiation and Facility Due DiligenceIncluded
Funding Your Expansion
Identify, evaluate, and secure the right mix of financing options to fund your new location without overextending your existing business.
- 3.1Childcare Expansion Funding LandscapeIncluded
- 3.2Building a Lender-Ready Financial PackageIncluded
- 3.3Creating Your Expansion Financial ProjectionIncluded
- 3.4Break-Even Analysis for a New Childcare SiteIncluded
Scalable Operations and Quality Systems
Build the documented processes, management structure, and quality controls that allow your program standards to travel consistently from one site to the next.
- 4.1Documenting Your Core Operating PlaybookIncluded
- 4.2Designing a Multi-Site Management StructureIncluded
- 4.3Technology Stack for Multi-Site OperationsIncluded
- 4.4Maintaining Quality and Compliance Across LocationsIncluded
Hiring and Onboarding Your New Center's Team
Build a repeatable system for recruiting, screening, hiring, and retaining qualified caregivers and a director for your new location.
- 5.1Workforce Planning for a New SiteIncluded
- 5.2Recruiting Qualified Caregivers in a Competitive MarketIncluded
- 5.3Screening, Interviewing, and Background ChecksIncluded
- 5.4Onboarding and Retention Systems That Reduce TurnoverIncluded
Pre-Opening Marketing and Enrollment Campaign
Execute a structured local marketing and enrollment strategy that fills your new center's seats on or before opening day.
- 6.1Setting Enrollment Targets and a Pre-Opening TimelineIncluded
- 6.2Local Marketing Channels for Childcare CentersIncluded
- 6.3Building a Waitlist and Nurture SequenceIncluded
- 6.4Hosting Tours and Converting Inquiries to EnrollmentsIncluded
- 6.5Tracking Enrollment Metrics and Adjusting Your CampaignIncluded
Who it's for
Is this you?
The ready-to-scale owner
She's running a profitable single location and knows expansion is the next move — she just needs a rigorous plan to do it right.
The cautious evaluator
He's intrigued by a second site but wants the data and decision frameworks to know whether now is actually the right time.
The multi-site director
She manages day-to-day operations and has been handed the expansion project — she needs operational systems that work across locations.
The enrollment-capped operator
His waitlist is overflowing and a second location is the obvious answer — now he needs to turn that demand into a funded, licensed site.
The franchise-curious founder
She's built a strong local brand and is weighing a second site against a franchise model — this blueprint helps her understand what scaling her own way actually requires.
The experienced operator going bigger
He already has two locations and is bringing discipline and documented systems to a third — he's here to professionalize what's been intuitive until now.
Questions
Frequently asked
Your teacher
A note from your teacher
Wanda Holmes
If you're reading this, there's a good chance you've already done something hard: you built a childcare center that works. You've navigated licensing, built a team, earned the trust of families in your community, and figured out — through a lot of trial and error — how to keep the doors open and the classrooms full. That's no small thing.
And now you're looking at what comes next. Maybe you've got a location in mind. Maybe families are asking if you have a second site. Maybe you're just tired of being capped at what one building can do. Whatever brought you here, I want you to know: the instinct to grow is right. The question is how to do it without blowing up what you've already built.
I created the Childcare Growth Blueprint because I kept watching smart, experienced operators make the same expensive mistakes when they tried to expand — not because they weren't capable, but because they were working with a one-location mindset on a two-location problem. They'd sign a lease before their financials could actually support it. They'd underestimate how different hiring for a brand-new site feels versus backfilling a familiar role. They'd open with half-full classrooms because they started marketing too late. These aren't failures of character — they're failures of framework. And frameworks are fixable.
Everything inside this school is built around the real decisions you'll face, in the order you'll face them. We start with an honest readiness audit — not to talk you out of expanding, but to make sure you're starting from a solid foundation. Then we move through licensing and site selection, funding and financial modeling, operations and quality systems, hiring and onboarding, and finally the pre-opening enrollment campaign that fills your seats before you open your doors. Each section gives you a tool you can actually use: a scorecard, a financial model, a playbook template, a recruiting framework.
I'm not here to give you inspiration. I'm here to give you a plan. If you're ready to expand your childcare business the right way — with clear data, strong systems, and a full enrollment on opening day — let's get to work.
— Wanda Holmes
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- 6 modules, 26 lessons
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