Put AI to work on your listings, leads, and follow-up — starting today
Claude for Agents teaches real estate professionals exactly how to prompt Claude AI for the tasks eating up your day — from listing descriptions and lead emails to market reports and social content — so you close more deals without burning more hours.
"I don't teach AI tricks — I hand you a system that makes the writing side of your business feel effortless, so you can stay focused on closing."— Dawn Olson
What you'll learn
What you'll be able to do
- Write compelling, on-brand property listing descriptions in minutes using tailored Claude prompts
- Draft personalized buyer and seller follow-up emails that feel human and convert leads
- Build a reusable prompt library for your most common real estate tasks and communications
- Generate social media content, market update posts, and neighborhood guides at scale
- Use Claude to research comps, summarize market reports, and prep confident listing presentations
- Automate repetitive client communication workflows so you can focus on closing deals
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 24 lessons
Getting Started with Claude as Your Real Estate Assistant
Covers the essentials of how Claude works and how to interact with it effectively so agents can hit the ground running.
- 1.1What Claude Can (and Can't) Do for Real Estate AgentsIncluded
- 1.2How to Talk to Claude: Prompt Basics That Get ResultsIncluded
- 1.3Setting Your Brand Voice So Claude Sounds Like YouIncluded
- 1.4Building Your First Reusable Prompt LibraryIncluded
Writing Listings That Stop the Scroll
Teaches agents to produce polished, on-brand property listing descriptions quickly using tailored Claude prompts.
- 2.1The Listing Description Formula Claude LovesIncluded
- 2.2Prompting for Different Property Types and Price PointsIncluded
- 2.3Editing and Polishing Claude's Output to Match Your MLSIncluded
- 2.4Creating Listing Headline and Tagline Variations FastIncluded
Lead Follow-Up and Client Communication That Converts
Equips agents with Claude-powered email and message templates that feel human, personalized, and drive responses.
- 3.1Writing Buyer Follow-Up Emails That Feel PersonalIncluded
- 3.2Seller Outreach and Listing Presentation Follow-UpIncluded
- 3.3Nurture Sequences for Long-Term LeadsIncluded
- 3.4Handling Objections and Tough Questions in WritingIncluded
Market Research, Comps, and Listing Presentations
Teaches agents to use Claude to synthesize market data, summarize reports, and build confident, client-ready presentations.
- 4.1Summarizing Market Reports and MLS Data in Plain EnglishIncluded
- 4.2Researching and Presenting Comps with Claude's HelpIncluded
- 4.3Building a Listing Presentation Script with ClaudeIncluded
- 4.4Preparing Confident Answers to Seller and Buyer QuestionsIncluded
Social Media and Content Marketing at Scale
Helps agents produce a steady stream of on-brand social posts, neighborhood guides, and market updates without burning out.
- 5.1Creating a Month of Social Posts in One SessionIncluded
- 5.2Writing Neighborhood Guides That Attract Buyer LeadsIncluded
- 5.3Monthly Market Update Posts and EmailsIncluded
- 5.4Repurposing One Piece of Content Across Every ChannelIncluded
Automating Your Workflow and Building Long-Term Systems
Brings everything together by helping agents design repeatable, scalable AI-powered communication systems for daily practice.
- 6.1Mapping Your Most Time-Consuming Communication TasksIncluded
- 6.2Building a Full Client Communication Playbook with ClaudeIncluded
- 6.3Keeping Your Prompt Library Fresh as the Market ChangesIncluded
- 6.4Measuring Time Saved and Business ImpactIncluded
Who it's for
Is this you?
The Solo Agent
Wearing every hat in your business, you need AI to act as your copywriter, marketing assistant, and follow-up machine — all at once.
The Busy Broker
You're building systems for your team and want a repeatable AI workflow that every agent in your office can plug into from day one.
The New Agent
You're still finding your brand voice and can use Claude to sound polished and professional while you build your confidence and client base.
The Listing Specialist
You live and die by the quality of your listing copy and want a faster, more consistent way to produce descriptions that genuinely convert.
The Content-Avoider
Social media and market updates always fall to the bottom of your to-do list — this course shows you how to produce a month of content in one focused session.
The Commercial Agent
You deal with complex properties, sophisticated buyers, and detailed presentations — and you want AI that can keep up with that level of work.
Questions
Frequently asked
Your teacher
A note from your teacher
Dawn Olson
If you've ever sat down after a long day of showings and stared at a blinking cursor trying to write a listing description — or typed out the same "just checking in" follow-up email for the hundredth time — I built this course for you.
I know what your day actually looks like. The calls, the drive-bys, the client texts at 9pm, the MLS deadlines. Writing is the last thing you have energy for, but it's the thing that drives your business. Listings that don't stand out don't get clicks. Follow-ups that feel generic don't get responses. And social posts that never get written definitely don't generate leads.
Here's the thing: Claude AI is genuinely remarkable at this kind of work — but only if you know how to direct it. Out of the box, it gives you generic output that sounds like every other agent in your market. This course teaches you how to give it the right inputs — your brand voice, your property details, your client's situation — so what comes out the other side is actually usable. Copy-paste ready, on-brand, and human-sounding.
We go through everything: writing listings that stop the scroll, crafting buyer and seller follow-ups that convert, building nurture sequences for long-term leads, prepping listing presentations, generating a month of social content in a single session, and creating a reusable prompt library that becomes your most valuable business asset. These aren't abstract lessons — every module comes with real-estate-specific examples you can put to work the same day.
My goal isn't to turn you into an AI enthusiast. It's to get you to a place where the writing and communication side of your business runs faster, sounds better, and takes less out of you — so you can spend your energy where it actually matters: in front of clients, negotiating deals, and growing your book of business.
If you're ready to stop doing everything the hard way, I'd love to have you in the course. Let's get to work.
— Dawn Olson
Start your journey today
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- 6 modules, 24 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed