Make professional business videos on your phone — in 15 minutes flat
The no-fluff, phone-only video course for small business owners who want to show up online confidently — without tech headaches. Learn to create, caption, and publish professional-looking short-form videos in under 15 minutes using only the free CapCut app.
"My job isn't to make you a video expert — it's to make sure you never use 'I don't know how' as a reason to stay invisible again."— LBD Academy
What you'll learn
What you'll be able to do
- Edit and export a polished 15–60 second business video entirely on your phone using the free CapCut app
- Add eye-catching text overlays, auto-generated captions, and smooth transitions without any prior editing experience
- Film and structure five high-performing business video formats — FAQs, quick tips, behind-the-scenes, before & after, and introductions
- Write scroll-stopping captions and choose effective hashtags using a plug-and-play ChatGPT prompt system
- Publish finished videos to TikTok and repurpose them to Facebook and Instagram Reels in one streamlined workflow
- Build a repeatable 15-minute content system and batch-create a week's worth of business videos in a single sitting
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
8 modules · 28 lessons
Welcome & Mindset
Before touching the app, students build the right foundation. This module removes fear, kills perfectionism, and installs a simple, repeatable mindset that turns business owners into confident content creators. Every lesson is designed to feel like a pep talk from a friend who has already figured it out.
- 1.1Why Video Matters for Your BusinessIncluded
- 1.2The Mistakes That Keep Business Owners StuckIncluded
- 1.3Your Simple Content FormulaIncluded
CapCut Basics
Students get CapCut installed, configured, and fully understood before they touch a single clip. This module eliminates the 'I don't know where anything is' panic by walking through every relevant button in plain English. By the end, the app feels familiar, not frightening — and students have already created their first project.
- 2.1Download, Setup & First LookIncluded
- 2.2Dashboard Overview — Your Editing Home BaseIncluded
- 2.3Your First ProjectIncluded
Create Your First Business Video
This is where students make their first real, complete video from start to finish. Every editing skill taught here is the minimum viable skill set — trim, cut, rearrange, and export. Nothing more, nothing less. Students exit this module with a finished, exported video on their phone and the lived confidence that comes from having done it.
- 3.1Import Your ClipsIncluded
- 3.2Trim, Cut & Tighten Your VideoIncluded
- 3.3Rearrange Clips & Fix Your StoryIncluded
- 3.4Save & Export Like a ProIncluded
Professional Touches
This module teaches students the four elements that separate a home video from a business video — without requiring any design skills, paid tools, or advanced techniques. Every lesson focuses on what to add and why it works for business, not on becoming a graphic designer. By the end, students' videos will look intentional, on-brand, and polished.
- 4.1Add Text Overlays That Communicate & ConvertIncluded
- 4.2Auto Captions — Your Secret WeaponIncluded
- 4.3Fonts, Colours & Staying On-BrandIncluded
- 4.4Simple Transitions That Don't DistractIncluded
Business Content That Works
Students stop guessing what to post and start following proven, repeatable business video formats that attract customers. Each lesson focuses on one high-performing content type — complete with structure, script prompts, and a filming plan. By the end, students have a full library of video formats they can return to every single week, forever.
- 5.1FAQ Videos — Answer the Questions Customers Are Already AskingIncluded
- 5.2Quick Tip Videos — Become the Expert They TrustIncluded
- 5.3Behind-the-Scenes Videos — Build Connection & TrustIncluded
- 5.4Before & After Videos — Show the TransformationIncluded
- 5.5Business Introduction Videos — Tell People Who You AreIncluded
Captions & Posting
A great video that never gets posted helps no one. This module covers everything between finishing a video and seeing it live on social media — writing captions fast, using hashtags strategically, posting to TikTok correctly, and repurposing one video to two additional platforms in minutes. Students also learn to use TikTok's native caption features for maximum reach. The sequencing is deliberate: captions and platform features are taught before posting so students publish confidently, not anxiously.
- 6.1Write Captions Fast With ChatGPT PromptsIncluded
- 6.2Hashtags That Actually HelpIncluded
- 6.3Post to TikTok — Your First PublishIncluded
- 6.4Repurpose to Facebook & Instagram ReelsIncluded
- 6.5TikTok-Native Features for More ReachIncluded
Your Simple Content System
Consistency beats virality. This module gives students a repeatable, low-friction content system that fits around running a real business. The 15-minute workflow, batching strategy, and consistency framework work together to turn content creation from a stressful task into a predictable business habit. Students finish this module with a full week of content planned, filmed, or scheduled — not just a theory.
- 7.1The 15-Minute WorkflowIncluded
- 7.2Batch Content Creation — A Week of Videos in One SittingIncluded
- 7.3Staying Consistent — The Only Strategy That CompoundsIncluded
Final Challenge: Publish Your First Video
This is the moment everything has been building toward. Students take every skill from the course and combine them into one real, published business video. The challenge is structured, achievable, and non-negotiable — because the goal was never to finish a course. The goal was to hit publish. This module also celebrates completions, shares the certificate, and points students toward their next 30 days of content.
- 8.1The Final Video ChallengeIncluded
Who it's for
Is this you?
The Local Service Pro
Tradespeople, cleaners, landscapers, and local service providers who want before-and-after and quick-tip videos to stand out in their area.
The Solo Coach or Consultant
Coaches and consultants who know their expertise sells better on video but have been stuck on the 'how' — until now.
The Freelancer Building a Brand
Freelancers who want to attract dream clients by showing up consistently on TikTok, Reels, and Facebook without a production budget.
The Retail or Product Seller
Small shop owners and product sellers who want to showcase what they offer through polished, scroll-stopping short-form video.
The Side-Hustle Starter
Anyone launching or growing a side hustle who needs a fast, repeatable content system that fits around a busy schedule.
The Camera-Shy Professional
Business owners who've avoided video because they don't feel confident on camera and need a course that builds that confidence step by step.
Questions
Frequently asked
Your teacher
A note from your teacher
LBD Academy
I know exactly where you are right now. You've watched other business owners posting videos and thought, "I should really be doing that" — and then you picked up your phone, felt completely lost, and put it back down. Maybe you opened an editing app once, got confused within about 30 seconds, and decided video just wasn't for you. I hear that so much. And I want you to know: it's not you. It's that nobody ever sat down beside you and showed you, tap by tap, how simple this actually is.
That's exactly what Content Made Simple does. I built this course because small business owners deserve a straight path — not a maze of tutorials filmed by tech enthusiasts who've forgotten what it feels like to be a beginner. Every lesson in this course is designed around one question: "What's the simplest way to show someone this?" No jargon. No assumptions. Just clear, friendly steps that build on each other until you're editing real videos with real confidence.
Here's what I want you to picture: you, on your lunch break or after the kids go to bed, opening CapCut on your phone, trimming a clip, dropping in your captions, and hitting export on a video that actually looks professional. Then opening TikTok, posting it, and repurposing it to Instagram and Facebook before your coffee goes cold. That's not a fantasy — that's the 15-minute workflow you'll have by the end of this course. And once you've done it once, you'll wonder why you waited so long.
I know the objection sitting in the back of your mind: "But I'm just not a tech person." Here's the truth — you don't need to be. You need a phone, a free app, and someone to walk you through it in plain language. That's what I'm here for. Every format, every feature, every posting step is covered. You'll even get a ChatGPT prompt system for writing your captions so the words come as easily as the edits.
By the time you reach the Final Video Challenge, you won't just have watched a course — you'll have published a video. A real one, for your real business, out in the world doing its job. That's the only finish line that matters to me. You've got this. Let's make your first one together.
— LBD Academy
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- 8 modules, 28 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed