Turn your TeachClub course into a full-enrollment business
Master the proven marketing strategies that turn your TeachClub courses into a thriving, full-enrollment business. Stop guessing and start growing with frameworks built specifically for online educators.
"I don't teach marketing theory — I hand you the system, show you how to run it, and tie every single tactic back to a result you can measure."— Elizabeth Anglin
What you'll learn
What you'll be able to do
- Build a full-funnel marketing strategy tailored specifically to your TeachClub course and audience niche
- Write high-converting course sales pages, email sequences, and social hooks that turn browsers into paying students
- Launch and run targeted paid ad campaigns on Meta and Google with a budget that scales alongside your enrollment
- Grow an engaged email list from scratch using lead magnets, landing pages, and automated nurture sequences
- Design and execute a repeatable launch playbook — evergreen or live cohort — that drives predictable revenue
- Track and interpret your key marketing metrics (CAC, LTV, conversion rates) to make data-driven decisions that compound growth
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 18 lessons
Marketing Foundations for Course Creators
Before writing a single ad or email, you need a rock-solid strategic foundation. This module establishes who your ideal student is, how your course fits into the broader marketplace, and exactly how a prospect moves from 'never heard of you' to 'enrolled.' Every later module builds directly on the clarity you create here.
- 1.1Nail Your Niche and Ideal Student ProfileIncluded
- 1.2Map Your Full Marketing FunnelIncluded
- 1.3Position Your Course to Stand OutIncluded
High-Converting Copywriting for Course Sales
Great marketing is built on words that move people to act. This module teaches you the specific copywriting skills course creators need: a sales page that converts cold and warm traffic, email sequences that nurture trust and trigger enrolment decisions, and social content that breaks through the feed and drives clicks. All copy work in this module is grounded in the ISP and Positioning Brief created in Module 1.
- 2.1Write a Sales Page That ConvertsIncluded
- 2.2Email Sequences That Nurture and SellIncluded
- 2.3Social Hooks and Content That Stops the ScrollIncluded
List Building and Audience Growth
Your email list is the only audience you truly own — algorithms change, ad costs rise, but your list is yours. This module covers the complete system for growing a high-quality, engaged subscriber base from scratch: an irresistible lead magnet, a landing page optimised for conversions, and automated nurture sequences that warm subscribers toward enrolment. This module deliberately precedes Paid Advertising so that you have a functioning organic acquisition system before you invest budget in paid traffic.
- 3.1Create a Lead Magnet That Attracts Your Ideal StudentIncluded
- 3.2Build and Optimize High-Converting Landing PagesIncluded
- 3.3Automate Audience Nurture with Email SequencesIncluded
Paid Advertising for Course Enrollment
Organic growth is essential but slow — paid advertising lets you pour fuel on a funnel you've already proven works. This module covers Meta Ads and Google Ads end-to-end for course creators: account setup, audience targeting, creative and copy best practices, budget management, and the optimisation decisions that separate profitable campaigns from money-losing ones. Placing this module after list building ensures you're sending paid traffic to tested, optimised landing pages and nurture systems.
- 4.1Meta Ads for Course Creators — From Setup to First CampaignIncluded
- 4.2Google Ads — Capture High-Intent Search TrafficIncluded
- 4.3Scaling and Optimizing Your Ad SpendIncluded
Launch Playbooks — Live and Evergreen
A launch is the concentrated moment when all your marketing assets work together to drive enrolment. This module gives you two complete, repeatable launch playbooks — the live cohort launch and the evergreen funnel — plus the social proof strategy that powers both. By this point in the course your funnel, copy, list, and ads are all in place; this module shows you how to orchestrate them into a launch event that generates predictable, repeatable revenue.
- 5.1The Live Launch Playbook — Build Hype and Fill CohortsIncluded
- 5.2The Evergreen Funnel — Enroll Students 24/7Included
- 5.3Testimonials, Social Proof, and Enrollment MomentumIncluded
Marketing Metrics and Compounding Growth
Data without interpretation is just noise. This final module transforms you from a marketer who guesses into one who knows — building the measurement infrastructure, analytical fluency, and systematic growth habits that compound your results over time. You'll leave with a live marketing dashboard, a clear understanding of the unit economics that determine whether your marketing is profitable, and a 90-day growth roadmap that keeps momentum alive long after the course ends.
- 6.1The Course Creator's Marketing Metrics DashboardIncluded
- 6.2Understanding CAC, LTV, and Profitable GrowthIncluded
- 6.3Building a Repeatable Growth EngineIncluded
Who it's for
Is this you?
The First-Time Course Creator
You've just launched or are about to launch your first course and need a clear marketing roadmap so you don't waste months on tactics that go nowhere.
The Plateaued Educator
Your course is live and making some sales, but enrollment has stalled — you need the funnel, copy, and launch systems to break through to the next level.
The Expert-Turned-Teacher
You're a consultant or subject-matter expert with deep knowledge but zero marketing background, and you need a system that translates your credibility into consistent enrollments.
The Cohort Coach
You run live, cohort-based programs and want a repeatable live launch playbook that builds hype, fills seats, and gets easier every time you run it.
The Evergreen Dreamer
You want your course to enroll students on autopilot — and you're ready to build the lead magnets, landing pages, and evergreen funnels that make that a reality.
The Data-Driven Grower
You're already running ads or email campaigns but flying blind on metrics — you need a proper dashboard and command of CAC, LTV, and conversion rates to scale profitably.
Questions
Frequently asked
Your teacher
A note from your teacher
Elizabeth Anglin
If you've ever refreshed your course enrollment page hoping the numbers had magically changed — I get it. You poured real expertise into your content. You know it can genuinely help people. But the students aren't flooding in the way you imagined when you hit publish, and you're not entirely sure why.
Here's the hard truth I've had to tell a lot of course creators: a great course with weak marketing will always lose to a decent course with sharp marketing. That's not a knock on your content. It's a recognition that building an audience, writing copy that converts, and running a launch that actually fills seats are learnable skills — skills that compound every time you use them. I built Course Marketing Pro because I kept seeing talented educators stuck at the same frustrating plateau, not because they lacked expertise, but because nobody had given them a marketing system designed for their world.
Everything in this program is built around what it actually takes to sell an online course in today's market. We start with the foundations — your niche, your ideal student, your positioning — because if those aren't sharp, no amount of ad spend or clever copy will save you. Then we move fast into the tactics that move revenue: sales pages that convert, email sequences that warm up cold leads and close them, lead magnets that build your list while you sleep, and paid campaigns on Meta and Google that you can start lean and scale with confidence. You'll also build out a launch playbook — live, evergreen, or both — so that your next enrollment window isn't a scramble, it's a system.
The last module is the one most courses skip entirely, and it's the one that separates course creators who grow from those who guess: your marketing metrics. We'll set up a dashboard together and I'll show you exactly how to read your CAC, your LTV, and your conversion rates so you can make decisions based on data, not gut feel. When you know your numbers, you know exactly where to put your next dollar and your next hour.
This is not a program about going viral or gaming algorithms. It's about building a repeatable, profitable growth engine around the course you've already worked hard to create. If you're ready to stop experimenting randomly and start marketing with precision, I'd love to show you how.
— Elizabeth Anglin
Start your journey today
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- 6 modules, 18 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed