Close More Deals with AI — Starting This Week
Six hands-on modules built exclusively for real estate agents and brokers — no coding, no fluff — so you can use AI to write better listings, follow up faster, and win more clients before your competition figures it out.
"I don't teach AI for its own sake — I teach it because it's the fastest way to get your listings sharper, your follow-up tighter, and your weekends back."— Dawn Olson
What you'll learn
What you'll be able to do
- Write high-converting listing descriptions, property emails, and social captions in minutes using AI prompting frameworks built specifically for real estate.
- Automate lead follow-up sequences and client nurture touchpoints so no prospect slips through the cracks.
- Use AI-powered market analysis tools to produce sharp, data-backed CMAs and neighborhood reports faster than any competitor.
- Build a personal AI-assisted content engine that consistently publishes market updates, blogs, and video scripts without hiring a copywriter.
- Qualify and triage inbound leads using AI chatbots and CRM integrations, freeing hours of manual admin every week.
- Develop a repeatable AI workflow tailored to your own business model so you can evaluate and adopt new tools confidently as the market evolves.
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 18 lessons
AI Foundations for the Real Estate Professional
Before touching any tool, agents need a solid mental model of what AI is, what it isn't, and how to speak to it effectively. This module eliminates tech intimidation, establishes prompt engineering as a career-long skill, and ensures every student has a properly configured AI workspace before Module 2 begins — removing friction that would otherwise stall progress throughout the course.
- 1.1How AI Actually Works (Without the Tech Overwhelm)Included
- 1.2Prompt Engineering for Real Estate: Your New Core SkillIncluded
- 1.3Setting Up Your AI WorkspaceIncluded
AI-Powered Listing Content & Marketing Copy
With foundations in place, students immediately apply AI to their highest-visibility, highest-impact content: listing descriptions, social media, and email marketing. This module delivers the first target outcome — writing high-converting copy in minutes — through real listings and real prompts, not hypothetical examples. Each lesson builds on the prompt frameworks learned in Module 1.
- 2.1Writing Listing Descriptions That SellIncluded
- 2.2Social Media Captions, Carousels & Video Scripts at ScaleIncluded
- 2.3Property Emails, Just-Listed Announcements & Drip Campaign CopyIncluded
AI-Driven Lead Generation, Qualification & Follow-Up
This module addresses two target outcomes simultaneously: qualifying and triaging inbound leads with AI chatbots and CRM integrations, and automating follow-up sequences so no prospect slips through. Sequenced after the content module because agents often generate leads through the content they just learned to create — making the connection between content output and lead intake immediately tangible.
- 3.1Qualifying Inbound Leads with AI ChatbotsIncluded
- 3.2Automating Lead Follow-Up SequencesIncluded
- 3.3CRM Hygiene, AI Data Entry & Lead Triage AutomationIncluded
AI-Powered Market Analysis & the CMA of the Future
This module delivers the target outcome of producing sharp, data-backed CMAs and neighborhood reports faster than any competitor. Sequenced after lead and follow-up automation because agents will now be generating more listing appointments — and a next-generation CMA is their most powerful listing conversion tool. An additional lesson on investment property and buyer needs analysis broadens applicability beyond listing-side work.
- 4.1Building Sharper CMAs with AI AssistanceIncluded
- 4.2Neighborhood Reports & Hyperlocal Market UpdatesIncluded
- 4.3AI Tools for Investment Property & Buyer Needs AnalysisIncluded
Building Your Personal AI Content Engine
This module operationalizes the target outcome of consistently publishing market updates, blogs, and video scripts without hiring a copywriter. Sequenced after market analysis because agents now have rich, data-backed material to turn into content. Students move from one-off content creation (covered in Module 2) to building a sustainable, systematic publishing machine — the key distinction being repeatability and strategic planning.
- 5.1Designing Your Content Pillars & Publishing CalendarIncluded
- 5.2Blogging, Video Scripts & Podcast-Style Audio ContentIncluded
- 5.3AI-Assisted Email Newsletters That Actually Get ReadIncluded
Building Your Repeatable AI Business System
The capstone module transforms everything learned into a durable, personalized AI business system. Students move from using individual tools to operating an integrated workflow, from reacting to new AI releases to evaluating them with a critical framework, and from learning to doing — with a structured 90-day sprint that ensures implementation begins before the course ends. This module directly delivers the final target outcome and serves as the student's launch pad for ongoing AI adoption.
- 6.1Mapping Your AI-Enhanced Business WorkflowIncluded
- 6.2Evaluating & Adopting New AI Tools Without the HypeIncluded
- 6.3Your 90-Day AI Implementation SprintIncluded
Who it's for
Is this you?
The Solo Agent Doing It All
You're your own marketing team, admin, and closer — AI gives you the leverage of a full staff without the payroll.
The Busy Broker-Owner
You need systems that free your time and help your small team produce like a much bigger operation.
The Listing-Focused Agent
You want listing descriptions, property emails, and social content that stand out — written in minutes, not hours.
The Lead-Rich, Time-Poor Agent
You have leads coming in but follow-up is slipping — AI automation patches the cracks so no deal dies in your inbox.
The Market-Analysis Enthusiast
You love data but hate how long CMAs take — this course shows you how to produce sharper, faster, AI-assisted market reports.
The Digitally Curious New Agent
You're building your business from scratch and want to bake AI efficiency in from day one, not bolt it on later.
Questions
Frequently asked
Your teacher
A note from your teacher
Dawn Olson
If you're reading this, I'm guessing you've had at least one moment recently where you thought, "I should be using AI for this" — and then closed the tab because you didn't know where to start, or didn't want to spend three hours learning something that might not even apply to your business.
I get it. Real estate doesn't slow down so you can take a tech course. You're juggling listings, client calls, showings, offers, and follow-ups — and somewhere in there you're supposed to figure out which AI tools are worth your time and which are just hype. That's exactly the gap I built this course to close.
I'm not here to turn you into a tech person. I'm here to hand you the specific prompts, workflows, and setups that actually move the needle in a real estate business. The kind of stuff where you sit down, follow the steps, and walk away with a finished listing description, a lead follow-up sequence, or a CMA talking-points doc — in the time it used to take you to write the first paragraph. Every lesson is grounded in real estate scenarios because that's the only context that matters to you.
Here's what I know: agents who get comfortable with AI right now are going to have an edge that compounds. Better listings go up faster. More leads get followed up with, automatically. More content gets published consistently. More data gets analyzed and presented before the competition even pulls up the MLS. That gap between you and the agent across town widens every week — in your favor — once these systems are running.
You don't need to master every tool on the market. You need a clear starting point, a practical workflow, and the confidence to keep adapting as things evolve. That's exactly what this course delivers — from the first prompt framework in Module 1 to the 90-Day Implementation Sprint that closes Module 6.
Come learn the shortcut your best-producing colleagues haven't told you about yet. I'll be with you the whole way.
— Dawn Olson
Start your journey today
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- 6 modules, 18 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed