Master SEO, PPC, Social Media & Web in one place
Master the four pillars of digital marketing — SEO, PPC, Social Media, and Web Development — and learn how to use each service strategically to grow any business online. No fluff, just the real skills that agencies charge thousands for.
"I don't care if you can define a term — I care if you can run the campaign, read the data, and know what to do next."— VIKASH KUMAR JAIN
What you'll learn
What you'll be able to do
- Plan and execute an SEO strategy that improves organic search rankings for a real website
- Build and manage Google Ads PPC campaigns with controlled budgets and measurable ROI
- Design and run social media marketing campaigns across key platforms that drive engagement and conversions
- Understand the fundamentals of web development well enough to brief developers, audit sites, and spot performance issues
- Analyse digital marketing data using tools like Google Analytics to make informed, data-driven decisions
- Combine SEO, PPC, SMM, and web development into a unified digital strategy for a business or client
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 25 lessons
Digital Marketing Foundations
Establishes the mental model and practical setup every student needs before touching any channel. Students define a real business (their own or a chosen case study) that they will use as a live workbench throughout the entire course, ensuring every later lesson has immediate context.
- 1.1How the Digital Marketing Ecosystem WorksIncluded
- 1.2Setting Up Your Digital Marketing ToolkitIncluded
- 1.3Defining Your Target Business and Its GoalsIncluded
Search Engine Optimisation (SEO)
Builds a complete, execution-ready SEO skillset from keyword discovery through to performance reporting. Students apply every lesson directly to their chosen practice website, culminating in a real SEO action plan with measurable targets.
- 2.1Keyword Research and Search IntentIncluded
- 2.2On-Page SEOIncluded
- 2.3Technical SEOIncluded
- 2.4Link Building and Off-Page SEOIncluded
- 2.5Measuring SEO PerformanceIncluded
Pay-Per-Click Advertising (PPC)
Takes students from zero to a live-ready Google Ads campaign. The module builds PPC knowledge in strict logical order — architecture first, then keywords, then ads and landing pages, then live setup, then optimisation — ensuring no campaign is built on shaky foundations.
- 3.1PPC Fundamentals and Google Ads ArchitectureIncluded
- 3.2Keyword Strategy and Match Types for PPCIncluded
- 3.3Writing High-Converting Ads and Landing PagesIncluded
- 3.4Campaign Setup, Budgeting, and BiddingIncluded
- 3.5PPC Optimisation and ReportingIncluded
Social Media Marketing (SMM)
Covers both organic and paid social media in a logical flow: strategy and platform selection first, then organic content, then paid amplification, then community management, then measurement. Students build and execute a real mini social media campaign for their practice business.
- 4.1Platform Strategy and Audience TargetingIncluded
- 4.2Content Strategy and Organic PostingIncluded
- 4.3Paid Social AdvertisingIncluded
- 4.4Community Management and EngagementIncluded
- 4.5SMM Analytics and Campaign ReportingIncluded
Web Development for Marketers
Gives marketers a confident working knowledge of how websites are built and what affects their performance — without requiring them to become developers. Students learn to audit sites, spot problems, brief developers precisely, and make small changes themselves. Critically, this module is placed after SEO and PPC because students already have context for WHY technical details matter.
- 5.1How Websites Work: A Marketer's GuideIncluded
- 5.2HTML and CSS Fundamentals for MarketersIncluded
- 5.3Website Performance and Core Web VitalsIncluded
- 5.4Conversion Rate Optimisation (CRO) and UX BasicsIncluded
Integrated Digital Strategy and Analytics
The capstone module. Students bring SEO, PPC, SMM, and web development together into a single, coherent digital marketing strategy backed by data. Every lesson here requires the skills built in all previous modules — sequencing is critical. The module culminates in a full integrated strategy presentation for the practice business.
- 6.1Google Analytics 4 Deep DiveIncluded
- 6.2Cross-Channel Attribution and Budget AllocationIncluded
- 6.3Building an Integrated Digital Marketing StrategyIncluded
Who it's for
Is this you?
Career switchers
You're pivoting into digital marketing and need a structured, credible foundation — not another piecemeal YouTube rabbit hole.
Small business owners
You want to understand SEO, paid ads, and social well enough to grow your own business and stop outsourcing blindly.
Aspiring freelancers
You want to offer real digital marketing services to clients — and this curriculum maps directly to what agencies charge for.
Marketing assistants
You're already in a marketing role but lack the cross-channel fluency to move up or take ownership of campaigns.
Entrepreneurs & founders
You're launching or scaling a venture and need to make smart, data-driven marketing decisions without a full agency team.
Recent graduates
Your degree touched on marketing theory — this course gives you the practical, tool-level skills employers actually interview for.
Questions
Frequently asked
Your teacher
A note from your teacher
VIKASH KUMAR JAIN
If you've ever Googled 'how to learn digital marketing' and come back more confused than when you started — I built this for you.
The problem isn't a lack of information. It's too much of it, scattered across platforms, often outdated, and almost never connected. You can spend weeks learning about SEO without anyone explaining how it relates to your paid campaigns. You can run Google Ads without understanding why your landing page is tanking your Quality Score. You can post on social media every day and have no framework for knowing whether any of it is working. That's the gap this course closes.
Everything in Digital Marketing Hub is structured the way a sharp agency mentor would teach it — starting with how the ecosystem actually fits together, then going deep on each channel (SEO, PPC, Social Media, and Web Development), and finally pulling it all into an integrated strategy backed by real analytics. You'll work with the same tools professionals use: Google Ads, Google Analytics 4, keyword research platforms, and the technical basics of HTML, CSS, and Core Web Vitals. Nothing is dumbed down, and nothing is included just to pad the curriculum.
I designed this course because I got tired of seeing people enter the marketing world underprepared — either they'd learned one channel in isolation and didn't understand the bigger picture, or they'd done a surface-level course that left them unable to actually run a campaign without hand-holding. The learners who come through this curriculum leave knowing how to do the work — not just talk about it.
If you're willing to engage with the material and apply it to a real business as you go, you'll finish this course with a skillset that's genuinely marketable — whether that means landing a role, winning clients, or finally understanding what's driving (or dragging down) your own business online. Come in curious. Leave capable.
— VIKASH KUMAR JAIN
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- 6 modules, 25 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed