Turn the work you already do into digital products you can sell again and again

The Digital Products Academy for Coaches is the month-by-month membership that ships one product at a time, built from client work you've already delivered, until you're holding a full ladder with a sales page on every rung. Your expertise stops living only inside your calendar.

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Digital Products Academy for Coaches

Your expertise is already worth packaging. You just need a system that lets you ship it one product at a time.

Coach Shayla and Coach Carlton, Powerful Messages

Founding member pricing

There are 25 founding spots in the Digital Products Academy for Coaches. Use the code FOUNDING15 at checkout and you'll get 15% off your first month. When the 25 are taken the code stops working. There's no countdown timer and no deadline we'll quietly extend.

What you'll learn

What you'll be able to do

  • Ship one real digital product at a time and build a full catalog, all drawn from the work you already do with clients.
  • Map and price a complete product ladder, from a low-ticket entry offer to a signature product, so every rung feeds the next.
  • Write a compelling sales page for each product in your own voice, complete with proof, objections handled, and a clear call to action.
  • Launch products successfully to the list and network you already have, without waiting to build a big audience first.
  • Apply pricing strategy, including anchoring and price ladders, so you price with confidence instead of guessing.
  • Add order bumps and upsells at checkout that raise order value naturally, without feeling pushy to you or your buyers.
Get started

How it works

How the catalog gets built

Nothing in The Digital Products Academy for Coaches is a pre-recorded video you watch and forget. Every lesson is written live around your clients, your material and the product you're building right now.

One product, shipped

You pull one product out of work you've already done for clients, build it, and get it listed before you move on.

Then the whole ladder

Then you do it again, until the ladder exists: an entry offer, a middle rung and a signature product, each with its own sales page.

Then the checkout

Then the checkout work: your pricing, your order bumps and your upsells, so every sale you were already making is worth more.

The curriculum

What's inside your school

12 modules · 55 lessons

1

Your Product Ladder

Maps every price point in a coaching product ladder so you know exactly where to start and where each rung leads.

  • 1.1Why the Calendar Is the CeilingIncluded
  • 1.2The Five Rungs ExplainedIncluded
  • 1.3Where You Start on the LadderIncluded
  • 1.4How the Rungs Feed Each OtherIncluded
  • 1.5Your First Shipping CommitmentIncluded
2

What They'll Actually Pay For

Mines your existing client sessions for the real problems people already pay you to solve, so every product starts with proven demand.

  • 2.1The Problem-First Product MethodIncluded
  • 2.2Mining Your Sessions for GoldIncluded
  • 2.3Validating Before You BuildIncluded
  • 2.4Picking Your Winning IdeaIncluded
3

The Digital Snack

Builds and prices your smallest sellable product this month so you have something real in the market before the module ends.

  • 3.1What a Digital Snack Actually IsIncluded
  • 3.2Scoping It to Finish This WeekIncluded
  • 3.3Pricing Your First Small OfferIncluded
  • 3.4Building and Publishing ItIncluded
4

The Workbook

Turns a process you already run with clients into a self-guided workbook they can work through on their own.

  • 4.1When a Workbook Is the Right FormatIncluded
  • 4.2Mapping Your Process Into PagesIncluded
  • 4.3Writing Prompts That Actually WorkIncluded
  • 4.4Design Without a DesignerIncluded
  • 4.5Pricing and Publishing Your WorkbookIncluded
5

The Mini Course

Teaches you to build a short, focused, finishable course that outperforms a 40-lesson monster every time.

  • 5.1Why Short Beats LongIncluded
  • 5.2Designing a Course People FinishIncluded
  • 5.3Recording Without a StudioIncluded
  • 5.4Hosting and Delivering Your Mini CourseIncluded
  • 5.5Pricing a Course vs. a WorkbookIncluded
6

Templates and Tools

Builds swipe files, scripts, trackers, and calculators — the products that can go from idea to live in a weekend.

  • 6.1What Makes a Template Worth Paying ForIncluded
  • 6.2Your Template and Tool IdeasIncluded
  • 6.3Building It Over the WeekendIncluded
  • 6.4Packaging and Pricing a Tools ProductIncluded
7

The Ebook or Guide

Shows you when long-form is the right format and how to write it fast without disappearing for a month.

  • 7.1When Long-Form Is the Right CallIncluded
  • 7.2Outlining Fast With What You Already KnowIncluded
  • 7.3Writing It in a WeekIncluded
  • 7.4Formatting, Finishing, and PublishingIncluded
8

Pricing

Teaches pro pricing strategy, including anchoring and price ladders, so you charge what the market pays and stop leaving money on the table.

  • 8.1Why Underpricing Kills the SaleIncluded
  • 8.2What the Market Actually PaysIncluded
  • 8.3Anchoring and Price PerceptionIncluded
  • 8.4Building a Price Ladder Across Your CatalogIncluded
  • 8.5Revisiting and Raising Your PricesIncluded
9

The Sales Page

Teaches you to write a complete, converting sales page for every product, in your own voice, without hiring a copywriter.

  • 9.1The Anatomy of a Sales PageIncluded
  • 9.2Leading With the OutcomeIncluded
  • 9.3Building Proof Without Dozens of TestimonialsIncluded
  • 9.4Handling Objections on the PageIncluded
  • 9.5Writing It in Your Own VoiceIncluded
10

Order Bumps and Upsells

Shows you how to raise order value at checkout with offers that feel helpful, not pushy, to you or your buyers.

  • 10.1The Difference Between a Bump and an UpsellIncluded
  • 10.2Choosing the Right Bump for Each ProductIncluded
  • 10.3Writing a Bump Offer That ConvertsIncluded
  • 10.4Setting Up Bumps and Upsells Without Fancy TechIncluded
11

Launching Without a Big Audience

Teaches you how to sell each product successfully to the list and network you actually have right now.

  • 11.1Reframing What an Audience IsIncluded
  • 11.2Your Launch RunwayIncluded
  • 11.3The Email Launch SequenceIncluded
  • 11.4Selling to Your Network DirectlyIncluded
  • 11.5Reading Your Results and Improving Next TimeIncluded
12

Building the Catalog

Shows you how to decide what to build next, what to retire, and how your products start selling each other over time.

  • 12.1Auditing Your Twelve-Month CatalogIncluded
  • 12.2What to Build NextIncluded
  • 12.3When to Retire a ProductIncluded
  • 12.4How Products Start Selling Each OtherIncluded
  • 12.5Keeping the Momentum GoingIncluded

Who it's for

Is this you?

The fully-booked coach

She's got a waiting list and zero margin left, so she needs something to sell that doesn't require one more hour on Zoom.

The solo consultant

He charges well for his expertise and knows a single slow month can undo a quarter, so a product catalog gives him something steadier.

The new-to-products coach

She's thought about a course for two years and never shipped one, and this structure finally makes it feel doable.

The systems-minded consultant

He wants a proper product ladder with pricing strategy and upsells, not just a PDF thrown up on Gumroad.

The niche expert

She knows her subject cold and has years of client work to draw from, so she just needs a format and a deadline to finally package it.

The experienced practitioner

He's been coaching for years and has more than enough material, and now he wants products his business can sell alongside his time.

What you get inside The Digital Products Academy for Coaches

One subscription, $79 a month, covers all of it for as long as you're a member. That works out to about $2.63 a day.

  • 12 modules and 55 lessons, all open from the day you join, with nothing locked and nothing dripped
  • An AI coach inside every lesson that knows the material and knows where you are in it, so you get an answer in the middle of the work
  • The community, where you post what you're stuck on and hear back from us and from other coaches packaging their own work
  • Both of us. Coach Shayla and Coach Carlton are in there reading and answering
  • New lessons added as the landscape changes, at no extra cost
  • No contract and no minimum. You can cancel from your account any month

Seven days to decide

You can read a whole lesson before you pay us anything, so you already know how we teach before you join. Then take your first week inside The Digital Products Academy for Coaches. Watch the lessons, work with your coach, post in the community, do the work. If it isn't right for you, email us within 7 days of joining and we'll refund your first month. You don't have to explain why and there's no form to fill in. There's no contract either, so you can cancel from your account any month after that.

Questions

Frequently asked

Your teacher

A note from your teacher

Coach Shayla and Coach Carlton

Coach Shayla and Coach Carlton

We want to start with something most sales pages skip. We know exactly where you are right now, and it's an uncomfortable place to be.

You're good at what you do. Your clients get results. You have a full roster, maybe a waiting list, and a reputation that took real work to build. You also have this quiet, persistent awareness that the whole thing depends on you showing up. If you take a week off, the revenue takes a week off with you. If you get sick, or worn down, or just want to breathe for a minute, the calendar doesn't care. You've thought about building something, a course or a guide or a product of some kind, and every time you started pricing out the time it would take, it felt like robbing your current clients to maybe make something that might sell someday. So you put it back on the shelf.

We built Digital Products Academy because that shelf is full of really good ideas that deserve to exist, and the problem was never the idea. It was the scope. What kept getting in the way was never a lack of expertise or creativity. It was treating "build a product" as one enormous project instead of a repeatable practice. One small product at a time is a very different proposition from building your entire digital business, and it's a commitment you can actually keep while you're still running a coaching practice.

So that's the architecture here. You ship one real product at a time, small enough to finish and substantial enough to sell. The formats we cover are the ones that actually work for coaches: digital snacks for quick wins, workbooks that walk clients through your process, mini courses that deliver a focused change, templates and tools that save your buyers real time, and guides that establish your depth. You'll learn which format fits which idea, how to price it, and how to write a sales page in your own voice. There's no drip here and nothing is locked, so you move at whatever pace your practice allows.

We won't pretend this part is easy. Writing a sales page that converts takes practice. Picking the right price means understanding some real mechanics of how buyers perceive value. Some stretches will feel tight. We've built the curriculum to be honest about all of that, and to hand you the actual tools to work through it rather than just the encouragement to try.

If you're ready to stop trading every dollar for an hour of your time, we'd love to have you in the academy. Your expertise is already worth packaging.

Coach Shayla and Coach Carlton

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  • 12 modules, 55 lessons
  • AI-adaptive lessons tuned to your level
  • Quizzes & checkpoints to lock in progress
  • Your own AI learning coach
  • Learn on any device, at your pace
  • Full access for as long as you're subscribed