Turn what you already know into digital products people actually buy
The Digital Product School is the month-by-month membership that walks you through picking a format, building one digital product, and listing it for sale, with no audience, no design skills and no budget required. Work at your own pace until you have a whole shelf of things listed.
Your first product doesn't have to be perfect. It just has to be listed, because that's where the real learning starts.
— Coach Shayla and Coach Carlton, Powerful Messages
Founding member pricing
There are 25 founding spots in The Digital Product School. Use the code FOUNDING15 at checkout and you'll get 15% off your first month. When the 25 are taken the code stops working. There's no countdown timer and no deadline we'll quietly extend.
What you'll learn
What you'll be able to do
- Identify the sellable knowledge already inside your job, hobby, or life and turn it into a shortlist of viable product ideas.
- Validate demand for an idea using free tools and real conversations before you spend a single hour building anything.
- Build and list digital products across formats including templates, printables, short guides, mini courses, and simple tools.
- Price each product with confidence using format benchmarks and anchoring strategies, without defaulting to cheap.
- Choose the right place to sell, whether that's a marketplace or your own store, and get your first product live with listing copy, images, and a path to your first buyers.
- Read your sales data, retire what isn't working, and repeat the build-and-list process independently for any piece of knowledge you want to sell.
How it works
How your first product gets made
Nothing in The Digital Product School is a pre-recorded video you watch and forget. Every lesson is written live around what you know and what you're building right now.
Find it, then test it
You find the sellable thing inside your job, your trade or your hobby, and you test whether anyone wants it before you build it.
Build it, then list it
You build one product in one format, write the listing, and put it up for sale somewhere real.
Read the numbers, then repeat
You read what the sales data tells you, retire what nobody wants, and run the same loop on the next thing you know.
The curriculum
What's inside your school
12 modules · 48 lessons
What You Already Know
Uncover the sellable knowledge inside your job, hobby, or life and build a shortlist of real product candidates.
- 1.1You Already Have Something to SellIncluded
- 1.2The Knowledge InventoryIncluded
- 1.3From List to ShortlistIncluded
- 1.4Your First Product CandidateIncluded
Will Anyone Buy It
Check real demand for your idea using free tools and honest conversations before you build a single thing.
- 2.1What Demand Actually Looks LikeIncluded
- 2.2Free Tools That Show You the MarketIncluded
- 2.3The One-Question ConversationIncluded
- 2.4Green Light, Pivot, or DropIncluded
Templates
Build and list your first digital product, a template, this month using only free tools you already have access to.
- 3.1Why Templates Are the Best First ProductIncluded
- 3.2Picking Your Template TypeIncluded
- 3.3Building It With Free ToolsIncluded
- 3.4Packaging and Listing It TodayIncluded
Printables and Planners
Learn who buys printables, what designs actually sell, and build a professional-looking printable this month without design skills.
- 4.1The Printable Buyer and What They WantIncluded
- 4.2What Sells and What SitsIncluded
- 4.3Making It Look Professional for FreeIncluded
- 4.4List It and Price ItIncluded
The Short Guide
Write and list a focused, useful ebook in days, not months, by keeping the scope tight and the reader's outcome clear.
- 5.1Short Guides Sell Better Than Long OnesIncluded
- 5.2The One-Problem OutlineIncluded
- 5.3Writing It Fast and WellIncluded
- 5.4Formatting, Exporting, and ListingIncluded
The Mini Course
Plan, record, and list a short, completable video or audio course this month without a studio, expensive gear, or editing software.
- 6.1What Makes a Mini Course WorkIncluded
- 6.2Structuring Your Course for CompletionIncluded
- 6.3Recording Without a StudioIncluded
- 6.4Hosting and Listing Your CourseIncluded
Tools and Calculators
Build a tracker, spreadsheet, or simple calculator that solves a real problem, and learn why functional tools hold strong buyer value.
- 7.1Why People Pay for Something They Could Build ThemselvesIncluded
- 7.2Finding the Right Problem to SolveIncluded
- 7.3Building It in Google Sheets or ExcelIncluded
- 7.4Presenting and Listing a ToolIncluded
Bundles and Memberships
Package the products you've already built into higher-value bundles and explore whether a recurring membership fits what you're creating.
- 8.1The Case for Bundling What You've BuiltIncluded
- 8.2Building a Bundle That Makes SenseIncluded
- 8.3How Memberships Work and When They're Worth ItIncluded
- 8.4List Your Bundle This MonthIncluded
Pricing
Set confident prices for every format you've built using real benchmarks, anchoring, and the understanding that cheap doesn't mean it sells.
- 9.1Why Cheap Doesn't Mean It SellsIncluded
- 9.2What Each Format Is WorthIncluded
- 9.3Price Anchoring That WorksIncluded
- 9.4Reviewing and Adjusting Your Existing PricesIncluded
Where to Sell It
Compare marketplaces and your own store across fees, reach, and control, then pick one starting point and commit to it.
- 10.1Marketplaces vs. Your Own StoreIncluded
- 10.2The Main Platforms and What Each Costs YouIncluded
- 10.3Picking One and Setting It UpIncluded
- 10.4Staying Consistent Across PlatformsIncluded
Getting the First Sales
Write listing copy that converts, create images that stop the scroll, and build a simple path to your first hundred buyers.
- 11.1Listing Copy That Does the Selling for YouIncluded
- 11.2Product Images That Build TrustIncluded
- 11.3Getting Your First ReviewsIncluded
- 11.4Your Path to the First Hundred BuyersIncluded
Growing the Shelf
Read your sales data honestly, retire what isn't working, and build a repeatable process for turning any piece of knowledge into a product.
- 12.1Reading What Your Sales Are Telling YouIncluded
- 12.2Retiring a Product Without RegretIncluded
- 12.3What to Build NextIncluded
- 12.4Your Repeatable Build-and-List ProcessIncluded
Who it's for
Is this you?
The experienced teacher
You've built years of lesson plans, classroom resources and study guides, and this school shows you how to package and sell them to other educators on your own terms.
The skilled tradesperson
You know your trade inside out and other beginners in your field are constantly asking questions you could answer in a guide, checklist, or calculator.
The creative hobbyist
Whether it's hand-lettering, knitting, or photography, you've developed real skill and there's a market of enthusiasts who'd gladly pay for a template or guide built by someone who actually does it.
The numbers professional
You've built the spreadsheets, the financial templates and the plain-English explanations over years of practice, and non-experts are actively searching for exactly that.
The healthcare worker
You've got practical, trustworthy knowledge that translates directly into printable trackers, patient-friendly guides, and professional templates.
The career-changer or retiree
Decades of professional experience don't have to stay in a resume. This school helps you extract what you know, shape it into products, and sell them on your own schedule.
What you get inside The Digital Product School
One subscription, $29 a month, covers all of it for as long as you're a member. That works out to about 97 cents a day.
- 12 modules and 48 lessons, all open from the day you join, with nothing locked and nothing dripped
- An AI coach inside every lesson that knows the material and knows where you are in it, so you get an answer in the middle of the work
- The community, where you post what you're stuck on and hear back from us and from other people building their first shelf
- Both of us. Coach Shayla and Coach Carlton are in there reading and answering
- New lessons added as the platforms and formats change, at no extra cost
- No contract and no minimum. You can cancel from your account any month
Seven days to decide
You can read a whole lesson before you pay us anything, so you already know how we teach before you join. Then take your first week inside The Digital Product School. Watch the lessons, work with your coach, post in the community, do the work. If it isn't right for you, email us within 7 days of joining and we'll refund your first month. You don't have to explain why and there's no form to fill in. There's no contract either, so you can cancel from your account any month after that.
Questions
Frequently asked
Your teacher
A note from your teacher
Coach Shayla and Coach Carlton
If you've landed here, we're guessing you've had a version of this thought at least once: I know a lot about this, I wonder if I could sell something. And then you talked yourself out of it, or you didn't know where to start, or you searched it and got buried under people telling you to build an audience first and a six-figure funnel second. We understand. We've been there.
Here's what we want you to know before anything else. You don't need a following. You don't need design skills. You don't need a budget. What you need is to take the knowledge you've already earned, through your job, your hobby, or your years of figuring things out the hard way, and put it into a format other people can buy and use. That's it. That's the whole idea.
What we built this school to do is take you through that process one format at a time. Not because it's the only way, but because building one real product and listing it teaches you more than any amount of planning or theory. Your first product probably won't be your best one. We'll tell you that now, and we'll tell you why it isn't a reason to wait. It's actually the reason to start. The shelf grows from there.
Every lesson here is honest about what's hard and practical about what works. We're not chasing viral moments or promising you anything about what you'll earn, because we don't know your idea, your market or your price. What we're building is a shelf: a growing collection of digital products you own. Templates, printables, short guides, mini courses, spreadsheet tools, bundles. Real formats, real platforms, real pricing that doesn't involve racing to the bottom.
By the time you've worked through this school, you'll know how to find a sellable idea inside what you already know, check it before you build, produce it with free tools, price it without flinching, and list it with copy and images that do the selling for you. Then you'll know how to do it again. That's the part we're most proud of, not the first product but the repeatable process.
If you're ready to stop sitting on what you know and start putting it to work, we'd love to have you in the school. Come build something.
— Coach Shayla and Coach Carlton
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- 12 modules, 48 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed