Make technology work for your real estate business

Eric Duncan walks you through every tool - Follow Up Boss, RealScout, ChatGPT, Canva, Google, and more - in plain English, step by step, so you can build a simple digital workflow that turns leads into clients for life. No tech background required.

42 lessonsAI-adaptiveCancel anytimeLearn anywhere

"I'm not here to make you a tech expert — I'm here to make sure technology finally works for the business you've already built."

— Eric Duncan

What you'll learn

What you'll be able to do

Set up and navigate Follow Up Boss as a full business system — Smart Lists, tasks, and tagging — so no lead ever falls through the cracks.
Use RealScout to understand buyer behavior and send intelligent, automated property alerts that keep clients engaged.
Create polished listing graphics, short-form videos, and QR-code campaigns using Canva, CapCut, MAXA, and Luxury Presence — without hiring a designer.
Write listing descriptions, client emails, and social-media content in minutes using ChatGPT and Gemini in plain, practical prompts built for real estate.
Build and optimize a Google Business Profile and YouTube presence that drives local SEO and generates inbound leads on autopilot.
Execute a complete Lead → Contact → CRM → Follow-Up → Client for Life workflow using Google Workspace and the full tech stack — confidently and independently.

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

9 modules · 42 lessons

Start Here: Welcome to Eric Duncan Tech Coach

Orients new members to the platform, sets expectations, and introduces the Lead → Client for Life workflow framework.

1.1How This School WorksIncluded
1.2Your Tech Stack at a GlanceIncluded
1.3The Lead → Client for Life FrameworkIncluded
1.4Membership Tiers, Coaching & SeminarsIncluded

New Agent Tech: Your 30-Day Onboarding Path

Guides brand-new or newly re-energized agents through a step-by-step 30-day plan to get Google Workspace, Follow Up Boss, RealScout, and AI basics all running.

2.1Week 1 — Google Workspace SetupIncluded
2.2Week 2 — Follow Up Boss First LoginIncluded
2.3Week 3 — RealScout & Your First Buyer AlertIncluded
2.4Week 4 — Your First AI WinIncluded
2.5Day Checkpoint: Is Your Foundation Ready?Included

CRM & Database Mastery: Follow Up Boss as Your Business System

Teaches agents to use Follow Up Boss beyond basic contact storage — turning it into a full pipeline, follow-up, and client-for-life engine.

3.1FUB Orientation: People, Deals & InboxIncluded
3.2Smart Lists: Your Always-Updated Lead SegmentsIncluded
3.3Tagging for a Clean, Searchable DatabaseIncluded
3.4Tasks, Reminders & Follow-Up PlansIncluded
3.5Turning Past Clients into Clients for LifeIncluded

RealScout & Buyer Intelligence

Shows agents how to use RealScout to read buyer behavior, send smarter property alerts, and deepen client relationships through data.

4.1What RealScout Does (and Why It Beats a Plain MLS Link)Included
4.2Setting Up Buyer Searches & Automated AlertsIncluded
4.3Reading the Buyer Activity DashboardIncluded
4.4RealScout + Follow Up Boss: Your Integrated PipelineIncluded

Marketing That Gets You Noticed: MAXA, Luxury Presence, Canva, CapCut & QR Codes

Equips agents to create professional listing graphics, short-form videos, and lead-capture campaigns without a designer or a big budget.

5.1MAXA: Branded Listing Graphics in MinutesIncluded
5.2Luxury Presence: Your Website & Landing PagesIncluded
5.3Canva for REALTORS®: Social Graphics Without a DesignerIncluded
5.4CapCut: Short-Form Listing & Market VideosIncluded
5.5QR Codes: From Sign Rider to Lead CaptureIncluded

AI for REALTORS®: ChatGPT & Gemini in Plain English

The flagship course — teaches agents to use ChatGPT and Gemini with simple, practical real estate prompts to write faster, sound better, and save hours every week.

6.1AI Basics: What It Is, What It Isn't, and Why It MattersIncluded
6.2Your First Prompt: Getting AI to Actually Help YouIncluded
6.3Writing Listing Descriptions with ChatGPT or GeminiIncluded
6.4Client Emails, Follow-Up Messages & TextsIncluded
6.5Social Media Content: Captions, Scripts & Market UpdatesIncluded
6.6Building Your Personal Prompt LibraryIncluded

Online Presence & Local SEO: Google Business Profile, YouTube & Social

Helps agents build a discoverable local brand that generates inbound leads on autopilot through Google, YouTube, and social media.

7.1Google Business Profile: Claim, Complete & OptimizeIncluded
7.2Getting 5-Star Reviews on AutopilotIncluded
7.3YouTube for Real Estate: Your Local Video HubIncluded
7.4VidIQ: Optimize Your Videos to Get FoundIncluded
7.5Social Media: A Simple, Sustainable Posting PlanIncluded

PowerCore Workshops: Team & Office Training Systems

Delivers ready-to-run team and office training frameworks so brokers, team leaders, and coaches can roll out the tech stack at scale.

8.1What Is a PowerCore Workshop?Included
8.2Running a Team Tech AuditIncluded
8.3Building a Team Onboarding Tech PathIncluded
8.4Accountability Tools: Keeping Your Team in the SystemIncluded

Resource Library: SOPs, Prompts & Templates

A searchable collection of step-by-step guides, AI prompt templates, and done-for-you workflows agents can grab and use immediately.

9.1How to Use the Resource LibraryIncluded
9.2Standard Operating Procedures (SOPs) for Your Tech StackIncluded
9.3The Master Prompt Library: AI Prompts for Real EstateIncluded
9.4Done-for-You Templates: Graphics, Scripts & ChecklistsIncluded

Who it's for

Is this you?

The Seasoned Solo Agent

She's been closing deals for decades but her CRM is a mess and her tech stack is held together with sticky notes — this school gives her a clean, confident system at last.

The Experienced Team Leader

He runs a small team and needs everyone on the same tools and workflows — the PowerCore Workshops and onboarding path give him a playbook to make that happen.

The Re-Energized Returner

She took time away from real estate and is jumping back in — the 30-Day Onboarding Path walks her through today's digital landscape without overwhelming her.

The New Agent Who Wants to Start Right

He just got his license and wants to build good habits from day one — the structured tech foundation here means he won't have bad systems to untangle later.

The Referral-Based Agent Going Digital

Her business has always been word-of-mouth, and now she wants a Google presence and social strategy that extends her reputation online without feeling fake or forced.

The Busy Buyer's Agent

He's juggling multiple buyers at once and needs RealScout alerts, Follow Up Boss automations, and AI-written follow-ups to stay responsive without burning out.

Questions

Frequently asked

Your teacher

A note from your teacher

Eric Duncan

Hey — I'm glad you're here. And I want to start by saying something I mean: if technology has felt overwhelming, confusing, or just plain exhausting, that is not a you problem. It's a training problem. Nobody handed you a manual when the industry went digital, and most of the "tech help" out there assumes you already speak the language. I built this school because I got tired of watching talented, experienced agents — people with incredible client relationships and decades of hard-earned skill — feel left behind by tools that should be working for them.

I've spent years sitting beside agents just like you, watching where the confusion actually happens. It's not that the tools are impossible. It's that nobody connects them to the moments you already understand. So that's what I do. I teach Follow Up Boss the moment a new lead comes in. I teach ChatGPT the morning you need a listing description and your mind is blank. I teach Google Business Profile as the thing that quietly brings clients to your door while you're out doing what you love. Everything here is grounded in your real business — not a hypothetical one.

What you'll build in this school is a Lead → Client for Life workflow. That means: a lead arrives, you know exactly what to do with it, your CRM captures it, your follow-up runs automatically, your marketing keeps you visible, and your past clients never forget you. It's a simple, repeatable system — and once it's running, it runs. You'll also get access to a full Resource Library of SOPs, done-for-you AI prompts, and templates so you're never starting from scratch.

I know some of you have tried to learn this stuff before and hit a wall. Maybe a YouTube rabbit hole that left you more confused than when you started. Maybe a webinar that flew past you. That's why everything here is paced for you — short lessons, plain language, and a 30-day onboarding path that builds your foundation one week at a time without overwhelm.

This is not about turning you into a tech person. It's about giving you enough command of the right tools that technology stops being a source of stress and starts being a source of confidence. You've already done the hard work of building a career. Let's make sure your systems are keeping up with you.

Come on in. Let's build this together.