Facebook Video Studio
Log in

Master every Facebook video format — and turn views into real results

Master every video format Facebook offers — from scroll-stopping Reels and ephemeral Stories to high-converting ad creatives — so your brand or business gets seen, clicked, and remembered.

21 lessonsAI-adaptiveCancel anytimeLearn anywhere
Facebook Video Studio

"I'll never ask you to post and pray — every video you make in this course has a strategy behind it."Tom Schaeper

What you'll learn

What you'll be able to do

  • Plan and shoot Facebook Reels that hook viewers in the first 3 seconds and maximize algorithmic reach
  • Design and publish Facebook Stories with interactive elements like polls, stickers, and CTAs that drive engagement
  • Build Facebook video ads with the right structure, targeting alignment, and creative hooks to convert cold audiences
  • Edit and format videos to Facebook's exact specs — aspect ratios, captions, lengths — for every placement type
  • Develop a repeatable content calendar that blends Reels, Stories, and ads into a cohesive weekly video strategy
  • Analyze Facebook video metrics (watch time, retention, CTR) to identify what's working and iterate for better performance

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

6 modules · 21 lessons

1

Facebook Video Foundations

Establishes the essential prerequisites every creator needs before touching record. Learners map out how Facebook's video formats differ from one another, master technical requirements for every placement, and translate their goals into a concrete content direction — ensuring nothing built later has to be torn down and rebuilt.

  • 1.1The Facebook Video EcosystemIncluded
  • 1.2Specs, Placements, and Technical RequirementsIncluded
  • 1.3Setting Up Your Filming and Editing ToolkitIncluded
  • 1.4Planning Your Video Content StrategyIncluded
2

Creating Scroll-Stopping Facebook Reels

Focuses entirely on short-form vertical video mastery. Learners study the mechanics of the Reels algorithm, build a hook formula they can reuse, develop smartphone filming skills, and take a Reel from raw idea to published post — optimized for algorithmic reach.

  • 2.1How the Reels Algorithm WorksIncluded
  • 2.2Structuring a Reel That Hooks and HoldsIncluded
  • 2.3Filming Reels on a SmartphoneIncluded
  • 2.4Editing and Publishing ReelsIncluded
3

Building Engaging Facebook Stories

Teaches the distinct craft of ephemeral vertical storytelling. Learners design multi-card Story sequences with a narrative arc, integrate every interactive element Facebook offers, and write CTAs that move viewers to act — treating Stories as a relationship and conversion tool, not just a content dump.

  • 3.1Designing Story Sequences That Drive ActionIncluded
  • 3.2Interactive Elements: Polls, Stickers, and CTAsIncluded
  • 3.3Filming and Editing Native Story VideoIncluded
4

Producing High-Converting Facebook Video Ads

Treats paid video as a distinct discipline with its own creative logic. Learners understand how cold, warm, and retargeting audiences demand different creative approaches, master the anatomy of a converting video ad, produce the creative, and set up a live campaign — connecting creative decisions directly to business outcomes.

  • 4.1Ad Creative Strategy: Audiences, Objectives, and HooksIncluded
  • 4.2The Anatomy of a High-Converting Video AdIncluded
  • 4.3Filming and Editing Video Ad CreativesIncluded
  • 4.4Setting Up and Launching Your Ad in Ads ManagerIncluded
5

Editing, Formatting, and Repurposing Video at Scale

Turns video production from a bottleneck into a repeatable system. Learners build fast, consistent editing workflows, learn to reformat one piece of content for every Facebook placement without reshooting, and create templated assets that cut production time dramatically — enabling the volume that a weekly content calendar demands.

  • 5.1Fast Editing Workflows for Consistent OutputIncluded
  • 5.2Repurposing One Video Across Reels, Stories, and AdsIncluded
  • 5.3Captions, Accessibility, and Platform ComplianceIncluded
6

Strategy, Analytics, and Sustained Growth

Brings every skill together into a sustainable, data-driven system. Learners build a weekly content calendar that blends all three formats, learn to read Facebook's native analytics to understand what is actually working, and establish a structured iteration habit — turning performance data into better content decisions week after week.

  • 6.1Building Your Weekly Video Content CalendarIncluded
  • 6.2Reading Facebook Video AnalyticsIncluded
  • 6.3Iterating for Better Results Over TimeIncluded

Who it's for

Is this you?

Small Business Owners

You want Facebook video to actually bring in customers, not just likes — this course gives you the ad strategy and organic framework to make that happen.

Social Media Managers

You're running content for clients and need a scalable, repeatable video system across Reels, Stories, and ads — this course delivers exactly that.

Aspiring Content Creators

You're ready to grow a real audience on Facebook and need to understand how the Reels algorithm works and how to structure videos that hook and hold.

E-commerce Entrepreneurs

You want to build high-converting Facebook video ads that reach cold audiences and drive sales — the ad creative and Ads Manager modules were built for you.

DIY Brand Builders

You're filming everything on your phone with no production team — this course shows you how to turn that into polished, effective content across every Facebook format.

Coaches & Service Providers

You need video that builds trust and converts followers into enquiries — the Stories, Reels, and content calendar frameworks help you show up consistently and compellingly.

Questions

Frequently asked

Your teacher

A note from your teacher

TS

Tom Schaeper

If you've ever stared at the 'Create Reel' button and thought "I don't even know where to start" — or posted videos for months and still couldn't figure out why some got traction and most disappeared — I want you to know that's not a creativity problem. That's a strategy and systems problem. And it's exactly what this course is built to fix.

Here's the truth about Facebook video that most people miss: it's not one thing. Reels, Stories, and video ads each have their own algorithm logic, their own structure, and their own definition of "success." Treating them the same — or only using one and ignoring the others — means you're leaving a huge amount of reach and revenue on the table. I built Facebook Video Studio because I wanted to create the course I wish had existed when I was figuring all of this out: one place, every format, zero fluff.

What you'll find inside isn't theory — it's a repeatable process. We'll cover exactly how the Reels algorithm decides who sees your content, what the first 3 seconds of a video need to do (and how to write them), how to layer polls and CTAs into Stories so they actually drive clicks, and how to build a video ad creative that speaks to a cold audience and moves them to act. Then we'll talk about the part most courses skip: how to do this week after week without burning out, by repurposing smartly and letting your analytics tell you where to double down.

You don't need a production background. You don't need a fancy camera. You need a clear framework, the right technical knowledge, and the confidence to show up on camera for your brand. I'm here to give you all three. Let's get your videos seen, clicked, and remembered.

Tom Schaeper

Start your journey today

Join get instant access — learn at your own pace with an AI coach in your corner.

$49/mo

Recurring billing · cancel anytime

Secure checkout · Instant access

  • 6 modules, 21 lessons
  • AI-adaptive lessons tuned to your level
  • Quizzes & checkpoints to lock in progress
  • Your own AI learning coach
  • Learn on any device, at your pace
  • Full access for as long as you're subscribed