Win Government Contracts in Home Care
The exact legal, licensing, and bidding playbook most home care operators never see — built for nurses, healthcare workers, and early-stage agency owners ready to build a serious, scalable business on the back of Medicaid, Medicare, and public-sector contracts.

"I'm not here to inspire you — I'm here to hand you the exact playbook so you can stop guessing and start winning."
— Ashley Brown

What you'll learn
What you'll be able to do
- Register and legally structure a compliant, scalable home care business from the ground up
- Navigate state licensing, Medicaid certification, and Medicare enrollment requirements without costly mistakes
- Identify and qualify for federal, state, and municipal government contracting opportunities specific to home care
- Write and submit winning government bids, RFPs, and proposals that beat larger competitors
- Build a staffing model and operational infrastructure designed to scale when contract volume surges
- Create a diversified revenue strategy that blends private-pay clients with stable, recurring government contract income
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 29 lessons

Build Your Business Foundation
Legally structure and register a compliant home care business built to scale from day one.
- 1.1Choose Your Business Entity and StructureIncluded
- 1.2Register Your Business and Protect Your BrandIncluded
- 1.3Write Your Business Plan for Growth and ContractsIncluded
- 1.4Open Business Banking and Build Your Financial InfrastructureIncluded
- 1.5Secure Your Startup FundingIncluded
Licensing, Certification, and Compliance
Navigate every state license, Medicaid certification, and Medicare enrollment requirement without costly delays.
- 2.1Map Your State's Home Care Licensing RequirementsIncluded
- 2.2Enroll in Medicaid and Become a Certified ProviderIncluded
- 2.3Complete Medicare Certification and CMS EnrollmentIncluded
- 2.4Build a Compliance Program That Survives AuditsIncluded
- 2.5Maintain Ongoing Compliance and Handle Re-SurveysIncluded
Government Contracting — Win the Right Opportunities
Identify, qualify for, and position your agency to pursue federal, state, and municipal home care contracts.
- 3.1Understand the Government Contracting Landscape for Home CareIncluded
- 3.2Register on SAM.gov and Obtain Your Government CertificationsIncluded
- 3.3Find and Qualify Home Care Contract OpportunitiesIncluded
- 3.4Decode RFPs, RFQs, and IFBsIncluded
- 3.5Build Relationships with Contracting Officers Before the BidIncluded
Write and Submit Winning Bids and Proposals
Craft compelling, compliant government proposals and price your services to beat larger competitors.
- 4.1Build a Standout Capability StatementIncluded
- 4.2Write a Winning Technical ProposalIncluded
- 4.3Price Your Services for Government ContractsIncluded
- 4.4Submit, Track, and Follow Up on Your BidIncluded
- 4.5Debrief, Improve, and Re-Bid After a LossIncluded
Staff, Operate, and Scale for Contract Volume
Build the staffing model and operational infrastructure that holds up when government contract volume surges.
- 5.1Design a Scalable Staffing ModelIncluded
- 5.2Implement Your Scheduling, EVV, and Documentation SystemsIncluded
- 5.3Manage Government Contract Performance and ReportingIncluded
- 5.4Build Subcontracting Partnerships to Expand CapacityIncluded
Diversify Revenue and Scale Profitably
Create a mixed revenue strategy that layers private-pay income over stable, recurring government contract dollars.
- 6.1Map Your Revenue Mix — Government vs. Private PayIncluded
- 6.2Launch and Grow Your Private-Pay Client BaseIncluded
- 6.3Pursue VA Contracts and Veterans' Home Care ProgramsIncluded
- 6.4Renew, Expand, and Win Larger Contracts Over TimeIncluded
- 6.5Build the Leadership Team and Systems for Long-Term ScaleIncluded
Who it's for
Is this you?
The Aspiring Agency Owner
She's ready to launch a home care business from scratch and wants to structure it correctly for government contracts from day one.
The Practicing Nurse
He has the clinical expertise but needs the business, licensing, and contracting framework to turn his knowledge into a scalable agency.
The Early-Stage Agency Owner
She's already operating but stuck on private pay — this school gives her the Medicaid, Medicare, and government contracting path to a more stable revenue base.
The Healthcare Career Transitioner
He's leaving a healthcare administration or clinical role and wants to channel his industry knowledge into owning a compliant, contract-winning agency.
The Compliance-Anxious Operator
She's overwhelmed by state licensing, Medicaid enrollment, and CMS requirements — and needs a clear, step-by-step process to get and stay compliant.
The Scaling Owner
She's won a contract or two but needs the staffing model, EVV systems, and proposal infrastructure to compete for larger bids and grow without breaking her operation.
Questions
Frequently asked
Your teacher
A note from your teacher
Ashley Brown
If you're reading this, I already know something about where you are right now.
You understand home care. You know the clinical side, or you know the hustle, or both. But somewhere between the idea of owning an agency and actually building one that generates real, recurring revenue from government contracts — there's a wall. A wall made of licensing forms you don't understand, Medicaid enrollment processes nobody explains clearly, RFPs written in a language that feels like it was designed to keep small operators out, and compliance requirements that feel like they could sink you before you ever get going.
That wall is not a sign you don't belong in this industry. It's a sign nobody handed you the right information.
I built this school because I've watched talented, hardworking people — nurses, caregivers, healthcare workers with everything it takes — walk away from real business opportunities because the business and contracting side felt impenetrable. Government contracting in home care is not reserved for large corporations with lobbying budgets and armies of compliance staff. It is absolutely available to a well-structured, properly licensed, operationally sound small agency that knows how to find the right opportunities and write a compelling, competitive bid. The curriculum I've put together gives you that entire framework, step by step, without the fluff.
We start at the beginning: entity structure, registration, brand protection, business banking, and funding — because the foundation you build in week one determines whether your business can even qualify for government contracts down the road. Then we move into the compliance layer that most people either rush through or get wrong: state licensing, Medicaid certification, Medicare enrollment through CMS, and building an internal compliance program that holds up under audit. From there, we go deep into the contracting landscape — SAM.gov, government certifications, how to read an RFP without losing your mind, how to price for government work, and how to write proposals that give you a real shot at winning.
By the time we're done, you will have a business infrastructure, a compliance posture, a bidding process, and a diversified revenue strategy that no one can take from you. I'm not here to sell you a dream. I'm here to hand you a playbook. Come in ready to work, and let's build something that lasts.
— Ashley Brown
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- 6 modules, 29 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed