Be the dad she never has to figure it out without
Hey Dad Academy gives fathers and father figures the practical knowledge, conversation tools, and real-life scripts they need to confidently support girls through puberty, periods, and everyday growing-up moments — no awkwardness required.

"She doesn't need a perfect dad — she needs a present one, and I'm going to show you exactly how to be that."— Shani Roberts

What you'll learn
What you'll be able to do
- Recognize the physical and emotional signs of puberty and an approaching first period so you're never caught off guard
- Handle a period emergency — at school, on a trip, at sports, or a sleepover — calmly and practically with a clear Do This First plan
- Start honest, age-appropriate conversations without awkwardness, using ready-made scripts and Say This Not That prompts
- Build and maintain a period-ready bathroom kit and a go-bag with the right products, using a dad-friendly shopping checklist
- Read monthly emotional cues and offer respectful, supportive check-ins without overstepping or making assumptions
- Be the consistent, safe, trusted presence your daughter returns to — through middle school, high school, and every growing-up moment in between
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
7 modules · 35 lessons

Start Here: Your Role
The foundation of everything at Hey Dad Academy. This module helps fathers and father figures understand why their presence matters, what girls actually need during this season of life, and how to step into that role with confidence — even if they feel unprepared or nervous. No prior knowledge required. Start here, every time.
- 1.1Welcome to Hey Dad AcademyIncluded
- 1.2What She Needs Most From YouIncluded
- 1.3You Don't Need All the AnswersIncluded
- 1.4How to Be Her Safe PlaceIncluded
- 1.5Your First 10-Minute Action PlanIncluded
The Talk: Building Better Conversations
Most dads don't avoid these conversations because they don't care — they avoid them because they don't know where to start or how to recover when things get awkward. This module gives you real scripts, practical openers, and Say This, Not That prompts so you're never standing there speechless when it matters most. Conversations build the relationship that everything else rests on.
- 2.1Starting Without AwkwardnessIncluded
- 2.2Listening Without FixingIncluded
- 2.3Responding to Embarrassment — Hers and YoursIncluded
- 2.4Age-Based Conversation Starters and ScriptsIncluded
- 2.5What to Say When You're UnsureIncluded
Puberty and First Periods 101
This is the foundational knowledge module — everything dads need to understand what's actually happening in their daughter's body, when to expect it, and how to respond when the first period arrives. Clear, plain-language explanations with zero unnecessary medical jargon. By the end of this module, you'll never be caught off guard again.
- 3.1Puberty Basics: What's Happening and WhenIncluded
- 3.2Signs a First Period May Be ComingIncluded
- 3.3What Happens During a PeriodIncluded
- 3.4What's Normal and When to Seek Medical SupportIncluded
- 3.5How to Respond to a First PeriodIncluded
Products 101: What to Buy, What to Stock, and What to Do in a Pinch
Standing in the period products aisle staring at 40 options is a rite of passage for dads — and this module ends the confusion for good. You'll learn what every product type actually is, how to choose the right ones for your daughter's age and flow, how to build a period-ready bathroom kit, and what to do when she needs something and you're nowhere near a store. Includes the Dad's Shopping Guide and a printable go-bag checklist.
- 4.1Pads, Liners, Tampons, Cups, and Period Underwear — ExplainedIncluded
- 4.2What to Buy When You're UnsureIncluded
- 4.3Building a Period-Ready Bathroom KitIncluded
- 4.4The Go-Bag: Period Emergency Kit for School, Sports, and TravelIncluded
- 4.5Unexpected Period Emergencies: Improvise and RespondIncluded
Monthly Support and Cycle Awareness
A period isn't just one day — it's part of a monthly cycle that affects mood, energy, physical comfort, and emotional needs in predictable ways. This module helps you recognize the patterns, respond with empathy instead of confusion, and check in without overstepping. Includes a simple cycle tracker and a set of respectful check-in phrases dads can actually use.
- 5.1Understanding the Monthly CycleIncluded
- 5.2Recognizing Common Signs: Physical and EmotionalIncluded
- 5.3Supporting PMS and Mood Changes Without Getting It WrongIncluded
- 5.4Respectful Check-Ins: Staying Connected Without OversteppingIncluded
- 5.5What Not to Assume: Avoiding the Common Dad MisstepsIncluded
Emergency Plays: Handle Any Situation Calmly
This is your rapid-response module. When her period shows up at the worst possible moment — school, a sleepover, a road trip, a game — you need a clear Do This First plan, not a Google search. Every lesson in this module is built around a real scenario with a step-by-step action plan, a what-to-say script, and a calm-first reminder. Bookmark this one.
- 6.1Period at School: The Call You Weren't ExpectingIncluded
- 6.2Period While Out, on a Trip, or TravelingIncluded
- 6.3Period at a Sleepover or with FriendsIncluded
- 6.4Period at Sports or Physical ActivityIncluded
- 6.5She's Upset and You're Not Sure WhyIncluded
Confidence Beyond the Basics
Periods and puberty are just the beginning. As she moves through middle school, high school, and adolescence, the challenges shift — body image, social pressure, changing friendships, digital life, and the slow drift that happens when life gets busy. This module helps you stay relevant, stay connected, and stay the kind of dad she returns to — not just during a crisis, but for everything.
- 7.1Supporting Her Confidence and Body ImageIncluded
- 7.2Privacy, Trust, and Staying ConnectedIncluded
- 7.3Social Media, Peer Pressure, and the World She's NavigatingIncluded
- 7.4Middle School, High School, and Staying RelevantIncluded
- 7.5Staying Consistent When Life Is BusyIncluded
Who it's for
Is this you?
The First-Time Solo Dad
Raising his daughter on his own and knows puberty is coming — wants to be prepared before the moment arrives, not scrambling after it.
The Stepdad Finding His Footing
Building trust with his stepdaughter and wants to show up for the hard moments without overstepping or saying the wrong thing.
The Devoted Grandfather
Primary caregiver for his granddaughter and needs a practical, modern refresher on what girls need today — in plain language.
The Co-Parenting Dad
Shares custody and wants to be just as capable and supportive as her mom during his parenting time, no awkward handoffs needed.
The Uncle Who Shows Up
The trusted male figure in his niece's life who wants the knowledge and scripts to genuinely support her through growing-up moments.
The Dad of Multiple Girls
Already survived one first period but wants a real system — conversation tools, a stocked kit, and cycle awareness — for the next round.
Questions
Frequently asked
Your teacher
A note from your teacher
Shani Roberts
Hey — I'm really glad you found this. If you're reading this page, it probably means you're a dad (or a stepdad, or a grandpa, or an uncle) who is trying to do right by the girl in your life, and you've hit a wall. Maybe she's getting close to that age and you can feel the conversation coming. Maybe she already had her first period and you fumbled it — or missed it entirely. Maybe she's emotional in ways you can't decode and you're scared of making it worse by saying the wrong thing. I hear you. That's exactly where most of the dads I know started.
Here's the truth nobody tells us: we weren't given a manual for this. We grew up in households where this stuff was whispered about, or handed off to moms and aunts, or just… not talked about. So it's not weakness that you don't know — it's just a gap. And gaps can be closed.
Hey Dad Academy is everything I wish someone had handed me in a clear, no-nonsense format. It's not a lecture. It's not a judgment. It's the playbook — the practical stuff you actually need to know, laid out in plain language you can absorb and actually use. We talk about what's happening in her body, what products to stock and why, how to start the conversations that feel impossible, what to do when there's a period emergency at school or on a road trip, and how to read the emotional signals without overstepping. Every lesson is built around one simple question: what does a dad actually do here?
Here's the thing I want you to hold onto: she doesn't need you to be a medical expert. She doesn't need you to have perfect instincts. What she needs — and what the research backs up, and what she'll tell you herself one day — is a dad who showed up. Who didn't look away when it got uncomfortable. Who kept the door open. That's what this course is designed to help you become.
You've already taken the first step by being here. Let's get you ready for the rest.
— Shani Roberts
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- 7 modules, 35 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed
