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Automate & Scale Your Sales and Marketing with the award-winning AI powered CRM - HighLevel

Master GoHighLevel to build, automate, and scale a full-stack sales and marketing engine — without duct-taping a dozen separate tools together. Go from setup to signed clients faster than you ever thought possible.

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HighLevel Academy

"I built this course for operators who are done tinkering with workflows and READY TO MAKE MONEY with GoHighLevel! — Every lesson is a real decision inside a real platform, and you leave with something live that works."Jason C

What you'll learn

What you'll be able to do

  • Build and launch a fully branded GoHighLevel sub-account from scratch, including custom domains, branding, and user permissions
  • Design multi-step sales funnels and landing pages that capture leads and feed them directly into automated pipelines
  • Create omnichannel nurture workflows — email, SMS, voicemail drops, and social DMs — triggered by real prospect behaviour
  • Configure a CRM pipeline with deal stages, automated task assignments, and conversation routing so no lead ever slips through the cracks
  • Set up GoHighLevel's appointment booking, calendar sync, and confirmation sequences to fill a client's calendar on autopilot
  • White-label and resell GoHighLevel as a SaaS product, pricing, packaging, and onboarding paying clients into your own branded platform

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

6 modules · 22 lessons

1

GoHighLevel Foundation & Sub-Account Setup

Establishes the essential prerequisite knowledge every student needs before touching any other part of the platform. Students orientate themselves inside the Agency account, configure their professional brand identity, lock down access controls, and wire up every communication channel — so all subsequent modules build on a stable, fully operational base.

  • 1.1Agency Account Orientation & NavigationIncluded
  • 1.2Custom Domains, Branding & White-Label SetupIncluded
  • 1.3User Roles, Permissions & Team StructureIncluded
  • 1.4Connecting Integrations & Communication ChannelsIncluded
2

Sales Funnels & Landing Pages That Convert

Students move from blank canvas to a fully functional, lead-generating funnel system. The module covers strategic architecture first, then hands-on page building, multi-step flow construction, and smart lead capture — directly feeding the CRM pipeline configured in the next module.

  • 2.1Funnel Strategy & Architecture PlanningIncluded
  • 2.2Building Landing Pages in the GHL Funnel BuilderIncluded
  • 2.3Multi-Step Funnels, Upsells & Order FormsIncluded
  • 2.4Form Strategy, Custom Fields & Lead RoutingIncluded
3

CRM Pipeline, Deal Management & Conversation Routing

Students build the operational backbone of the entire lead-to-client journey. This module sits after funnels so that the pipelines they design immediately receive live leads, and before automation so that workflow triggers have correctly structured stages and routing rules to act on.

  • 3.1Designing Your Pipeline ArchitectureIncluded
  • 3.2Automated Task Assignments & Deal MovementIncluded
  • 3.3Conversations Inbox, Routing & Unified MessagingIncluded
4

Omnichannel Nurture Workflows & Marketing Automation

With funnels capturing leads and the CRM ready to receive them, students now build the automation engine that converts cold leads into warm prospects across every channel. The module progresses logically from core workflow mechanics to channel-specific execution to advanced conditional logic.

  • 4.1Workflow Builder Fundamentals & Trigger LogicIncluded
  • 4.2Email Marketing — Sequences, Templates & DeliverabilityIncluded
  • 4.3SMS Campaigns, Ringless Voicemail & ComplianceIncluded
  • 4.4Behaviour-Based Branching & Advanced Workflow LogicIncluded
5

Appointment Booking, Calendars & Confirmation Sequences

Students configure GHL's full calendar and booking ecosystem so that a client's schedule fills automatically and every booked prospect is nurtured from confirmation to show-up. Placed after automation so that confirmation and reminder sequences can be built using the Workflow Builder skills already acquired.

  • 5.1Calendar Types, Availability & Team BookingIncluded
  • 5.2Booking Pages, Embed & Funnel IntegrationIncluded
  • 5.3Confirmation, Reminder & No-Show SequencesIncluded
6

White-Label SaaS, Pricing, Packaging & Client Onboarding

The capstone module transforms everything built so far into a scalable, revenue-generating SaaS business. Students configure the full white-label experience, design profitable service tiers, package their work as reusable Snapshots, and build an automated onboarding system that delivers an impressive client experience from day one — with reporting and retention systems to scale beyond the first client.

  • 6.1White-Label Configuration & Branded Client PortalIncluded
  • 6.2SaaS Pricing, Packaging & SnapshotsIncluded
  • 6.3Client Onboarding System & Automated Welcome FlowIncluded
  • 6.4Reporting, Retention & Scaling Your SaaS Client BaseIncluded

Who it's for

Is this you?

Agency Owners

Replace your fragmented client tool stack with a single GHL system you can white-label, resell, and scale into a recurring SaaS revenue stream.

Freelance Marketers

Systematise your entire client delivery — funnels, nurture, CRM, and booking — inside one platform so you can take on more clients without burning out.

Small Business Operators

Get enterprise-grade lead capture, automated follow-up, and a self-filling calendar without stitching together a dozen expensive tools.

Sales Consultants

Build a CRM pipeline with automated deal movement and conversation routing so you spend your time closing, not chasing or manually logging activity.

Marketing Tech Specialists

Go deep on GHL's workflow builder, behaviour-based branching, and omnichannel automation to become the operator every agency wants to hire.

SaaS Resellers

Learn to package, price, and onboard paying clients into your own branded GHL platform — with snapshots, welcome flows, and retention systems built in.

Questions

Frequently asked

Your teacher

A note from your teacher

Jason C

Jason C

I know exactly where you are right now.

You've got a tool for forms, a different tool for email, something else handling SMS, a calendar app that doesn't talk to your CRM, and a pipeline you manually update when you remember to. Every week you tell yourself you'll connect it all properly — and every week another lead goes cold because the follow-up didn't fire, or the booking confirmation went to the wrong inbox, or the deal just sat in "New" for ten days with no one touching it.

GoHighLevel was supposed to solve all of that. And it can — but the platform is deep, and most people who buy it end up using maybe 20% of what it can do. They build one funnel, set up a basic email sequence, and leave the CRM, the automation engine, the booking system, and the white-label SaaS layer completely untouched. That's not a GoHighLevel problem. That's a setup and sequencing problem. And that's exactly what this course fixes.

Every module in HighLevel Mastery is built around real operator decisions — the kind you face when you're actually trying to onboard a client, launch a campaign, or scale a system that has to work without you babysitting it. We don't pad lessons with slides about marketing theory. We go into the platform, we build the thing, we explain why the architecture is set up that way, and we move on. You'll come away from each section with something live and functional — not just notes.

By the end of the curriculum, you'll have a fully branded sub-account, converting funnels feeding a pipeline that manages itself, omnichannel nurture sequences triggered by real prospect behaviour, a calendar system that books and confirms on autopilot, and — if you're building an agency product — a white-label SaaS platform you can sell to clients under your own brand. That's the full stack. Built right. Built once.

If you're ready to stop stitching tools together and start running a system that actually scales, this is where you build it.

Jason C

Start your journey today

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  • 6 modules, 22 lessons
  • AI-adaptive lessons tuned to your level
  • Quizzes & checkpoints to lock in progress
  • Your own AI learning coach
  • Learn on any device, at your pace
  • Full access for as long as you're subscribed