Turn your email list into a book-selling machine
Learn how to build, nurture, and monetize an email list that sells your digital books on autopilot. Turn every subscriber into a loyal reader — and a paying customer.
"You already have the most important skill — you know how to tell a story. I'll show you how to put that story to work in every email you send."— Mark
What you'll learn
What you'll be able to do
- Build a targeted email list of ideal readers from scratch using proven lead-magnet strategies
- Write compelling welcome sequences that convert new subscribers into first-time book buyers
- Design automated email funnels that sell your digital books while you sleep
- Craft subject lines and email copy that get opened, read, and clicked by your audience
- Plan and execute promotional launch campaigns that spike your digital book sales
- Analyze key email metrics to continuously improve open rates, click rates, and revenue
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 19 lessons
List Building Foundations for Authors
Before writing a single email, authors need the right technical setup and a compelling reason for readers to subscribe. This module establishes the complete foundation — platform, lead magnet, and traffic — so every subsequent module builds on a live, growing list.
- 1.1Picking Your Email Platform and Setting Up Your AccountIncluded
- 1.2Defining Your Ideal Reader Avatar Before You BuildIncluded
- 1.3Designing a Lead Magnet Your Ideal Readers Can't IgnoreIncluded
- 1.4Driving Subscribers Without Social MediaIncluded
The Welcome Sequence — Converting Strangers into Buyers
The welcome sequence is the highest-leverage automation in email marketing — open rates are 3–4× higher than broadcast emails. This module teaches authors to architect, write, and publish an automated sequence that builds trust rapidly and earns the reader's first purchase, directly delivering the 'convert subscribers into first-time buyers' outcome.
- 2.1Mapping the New Subscriber JourneyIncluded
- 2.2Writing Every Email in Your Welcome SequenceIncluded
- 2.3Loading and Automating Your Welcome SequenceIncluded
Email Copywriting That Gets Opened, Read, and Clicked
This module sharpens the craft skills that determine whether emails get ignored or acted on. Placed after the welcome sequence module (so students already have a real body of work to improve), it delivers the 'subject lines, email copy, and CTAs' outcome with immediately applicable frameworks for every email type students will write going forward.
- 3.1Subject Lines and Preview Text That Demand to Be OpenedIncluded
- 3.2Writing Email Body Copy That Reads Like a Page-TurnerIncluded
- 3.3Calls to Action That Make Clicking Feel NaturalIncluded
Automated Funnels That Sell Your Books While You Sleep
With copywriting skills now in place, students build the broader automation architecture — evergreen funnels, advanced segmentation, and behavioral triggers — that generate passive book sales continuously. This sequencing is deliberate: students write better copy before building funnels so the funnels are populated with high-quality emails from the start.
- 4.1Mapping Your Author Email FunnelIncluded
- 4.2Building an Evergreen Sales Funnel for Your BookIncluded
- 4.3Tagging, Segmentation, and Sending the Right Email to the Right ReaderIncluded
Book Launch Email Campaigns That Spike Your Sales
Students plan and execute a complete launch email campaign — pre-launch buzz, launch week sequence, and post-launch momentum. This is the highest-intensity, time-bound marketing activity for an author, and placing it after automation and copywriting modules ensures students execute it with professional-grade skills rather than improvising under pressure.
- 5.1Planning Your Pre-Launch Buzz CampaignIncluded
- 5.2Executing a High-Converting Launch Week Email SequenceIncluded
- 5.3Post-Launch Momentum and List Re-EngagementIncluded
Metrics, Testing, and Growing Your Email Revenue Over Time
Sustainable email marketing success requires treating your list as a data asset, not just a creative output. This final module teaches authors to read the right numbers, run disciplined experiments, maintain list health, and build a compounding growth system — directly delivering the 'analyze metrics and continuously improve' outcome.
- 6.1Understanding the Metrics That Actually Matter for AuthorsIncluded
- 6.2A/B Testing and Continuous ImprovementIncluded
- 6.3List Hygiene, Re-Engagement, and Sustainable GrowthIncluded
Who it's for
Is this you?
The First-Time Self-Publisher
Just launched their debut digital book and wants a real strategy for reaching readers beyond friends and family.
The Social-Media Avoider
Refuses to build their author career on platforms that can vanish an audience overnight, and wants an owned channel instead.
The Prolific Indie Author
Has multiple books published but relies on sporadic promotions; ready to build an automated system that sells the whole catalog.
The Dormant-List Author
Collected a few hundred subscribers years ago and wants to re-engage them and finally turn that list into consistent book revenue.
The Non-Fiction Creator
Writes practical guides and how-to digital books and wants email funnels that educate subscribers and convert them into buyers.
The Series Writer
Publishing an ongoing fiction series and wants welcome sequences and launch campaigns that hook readers on book one and carry them through the rest.
Questions
Frequently asked
Your teacher
A note from your teacher
Mark
If you've ever finished writing a book and then thought, "Now how on earth do I actually sell this thing?" — I want you to know that feeling is completely normal. And it has nothing to do with how good your writing is.
The truth is, most indie authors are incredible creators who've been handed advice that doesn't fit their world. "Post on Instagram every day." "Go viral on TikTok." "Build your personal brand." It's exhausting, it's inconsistent, and when the algorithm changes — so does your income. I've been in that loop, and I knew there had to be a better way to reach readers who genuinely want what I write.
Email changed everything for me. Not because it's some secret weapon, but because it's direct. When a reader is on your list, you're not competing with a feed or a trending sound. You're in their inbox — and if you've done it right, they're genuinely happy to see your name. That's the relationship this school teaches you to build. We start at the very beginning: choosing your platform, defining exactly who your ideal reader is, and creating a lead magnet they'd actually want to download. Then we move into the welcome sequence — the emails that turn a curious stranger into someone who trusts you enough to buy. From there, we build automated funnels that keep selling your books in the background, craft launch campaigns that create real momentum, and look at the metrics that tell you what's working so you can keep improving.
Everything in this school is practical. I'm not going to hand you vague inspiration — I'm going to walk you through each piece, step by step, the way a friend who's figured this out would sit down and show you at their kitchen table. You write the books. Let's build the system that sells them.
— Mark
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- 6 modules, 19 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed