Turn raw market data into decisions — with AI doing the heavy lifting
Master the AI-powered toolkit that turns raw market data into sharp, actionable insights — faster and smarter than traditional research methods. Cut through noise, spot trends early, and make decisions backed by real intelligence.
I don't teach AI tools — I teach the research infrastructure that makes every tool you touch work harder for you.— Sherrie K Licon
What you'll learn
What you'll be able to do
- Use AI tools to design and execute a full market research project from brief to final report in a fraction of the traditional time
- Identify emerging market trends and competitive signals automatically by building AI-powered monitoring workflows
- Clean, structure, and interpret messy qualitative and quantitative datasets using AI-assisted analysis techniques
- Generate credible customer segmentation models and personas grounded in real behavioral and survey data
- Build reusable AI prompt frameworks and analysis templates tailored to recurring research tasks in your industry
- Translate raw data findings into clear, compelling executive narratives and data visualizations that drive real decisions
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 18 lessons
AI-Powered Market Research Foundations
Establishes the conceptual and practical groundwork before any AI tool is touched. Learners map the full AI research stack, learn to translate a vague business problem into a machine-readable brief, and design a research architecture that AI can reliably execute — ensuring every subsequent module builds on solid methodology rather than tool familiarity alone.
- 1.1The AI Market Research StackIncluded
- 1.2Writing Research Briefs That AI Can ExecuteIncluded
- 1.3Research Design for AI-Assisted ProjectsIncluded
Trend Detection and Competitive Intelligence at Scale
Moves learners from understanding the research landscape to actively scanning it. This module covers how to surface emerging signals from noisy data streams, build structured competitive intelligence pictures, and ultimately automate the monitoring work so insights arrive continuously rather than only at project kick-off.
- 2.1Spotting Emerging Trends with AIIncluded
- 2.2Competitive Intelligence WorkflowsIncluded
- 2.3Building Automated Market Monitoring SystemsIncluded
AI-Assisted Data Cleaning and Analysis
Addresses the unglamorous but mission-critical work that sits between raw data collection and meaningful insight. Learners gain hands-on confidence cleaning messy real-world datasets, running AI-assisted quantitative analysis without needing statistical software expertise, and systematically making sense of large volumes of qualitative text — the prerequisite skill set for the segmentation and persona work that follows.
- 3.1Cleaning and Structuring Messy Data with AIIncluded
- 3.2Analyzing Quantitative Data Without a Data Science BackgroundIncluded
- 3.3Qualitative Analysis at Scale — Interviews, Reviews, and Open TextIncluded
Customer Segmentation and Persona Development
Builds directly on the cleaned, analyzed data from the previous module to help learners construct statistically grounded segmentation models and richly detailed personas. A prerequisite gap in the draft is filled by adding a lesson on validating segments with behavioral data before persona writing begins — ensuring personas reflect real clusters rather than creative archetypes.
- 4.1Segmentation Foundations — Variables, Logic, and Data RequirementsIncluded
- 4.2Building Segmentation Models with AIIncluded
- 4.3Crafting Data-Driven PersonasIncluded
Building Reusable AI Prompt Frameworks and Templates
Shifts the focus from single-project execution to building durable, scalable research infrastructure. Learners move beyond ad hoc prompting to engineering structured prompt systems, assembling a personal template library, and codifying repeatable workflows and SOPs that make future research projects faster and more consistent — with or without the original researcher in the room.
- 5.1Prompt Engineering for Research ProfessionalsIncluded
- 5.2Building Your Research Template LibraryIncluded
- 5.3Designing Repeatable Research Workflows and SOPsIncluded
Translating Insights into Executive Narratives and Visualizations
The capstone module bridges the gap between rigorous analysis and real-world impact. Learners develop the skill to select the right visual format for each data type, craft an executive-grade narrative arc that leads with so-what rather than methodology, and assemble a polished, boardroom-ready research report that integrates everything built across the course — from brief to final recommendation.
- 6.1Data Storytelling with AIIncluded
- 6.2AI-Powered Data VisualizationIncluded
- 6.3Building the Full Research Report — From Brief to BoardIncluded
Who it's for
Is this you?
Marketing Managers
You're owning the research process end-to-end and need to go from brief to board-ready report in days, not weeks.
Business Analysts
You work with messy data daily and want AI-assisted techniques to clean, structure, and interpret it without writing a line of code.
Startup Founders
You need enterprise-grade market intelligence on a lean team budget, and AI gives you the leverage to punch well above your weight.
Product Strategists
You need sharp customer segmentation and real competitive signals — not anecdotes — to make confident roadmap decisions.
Insights Consultants
You want reusable prompt frameworks and repeatable SOPs so every new client engagement starts from a faster, stronger baseline.
Growth & Strategy Leads
You're responsible for spotting trends before the competition does, and you need automated monitoring workflows that do the scanning for you.
Questions
Frequently asked
Your teacher
A note from your teacher
Sherrie K Licon
If you've ever stared at a research brief on a Monday morning knowing the answer is supposed to arrive by Friday — and that "the answer" means wading through competitor sites, survey exports, a pile of interview transcripts, and a spreadsheet someone built three quarters ago — then you already understand the problem this school exists to solve.
The gap isn't effort. You're already working hard. The gap is infrastructure. Most marketing managers, analysts, and founders are doing market research the same way it was done fifteen years ago, just faster — and AI gives us a genuinely different way to work. Not AI as a gimmick, not AI as autocomplete, but AI as a structured research partner that handles the mechanical labor so you can do the thinking that actually matters.
Here's what I want you to walk away with: a complete, repeatable system. Not a tool recommendation list that's outdated in six months. In this school, we build the full research lifecycle from the inside out — starting with how to write a research brief that AI can actually execute, moving through trend detection, data cleaning, segmentation, and persona development, and finishing with the skill most professionals underestimate: translating everything you found into a narrative that earns a decision in the boardroom. Every module connects to the next. Nothing is freestanding.
The objection I hear most often is: "I'm not technical enough for this." I want to address that directly. This curriculum was designed for business professionals, not data scientists. Module 3 covers quantitative and qualitative analysis using AI-assisted methods that don't require statistical programming. Module 5 is entirely dedicated to building prompt frameworks and SOPs so your process becomes more reliable and faster with every project — not dependent on remembering what you did last time. The prerequisite is business judgment. You already have that.
If you're a marketing manager, an analyst, a founder, or a strategist who wants to produce sharper intelligence faster — and who wants that capability to be durable, not dependent on a single tool or vendor — this is where to start. Come build the system.
— Sherrie K Licon
Start your journey today
Join get instant access — learn at your own pace with an AI coach in your corner.
- 6 modules, 18 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed