Rank higher with AI — not guesswork
Master the AI SEO tools that top marketers actually use — from keyword research and content creation to technical audits and ROI reporting — so you can build a faster, smarter, and repeatable path to organic growth.
I don't teach you to use AI for the sake of it — I teach you to use it so your SEO results speak for themselves.— Freddy Foster
What you'll learn
What you'll be able to do
- Identify and confidently navigate the top AI SEO tools available today, understanding which tool fits which task
- Use AI to conduct deep keyword research that uncovers high-intent, low-competition opportunities at scale
- Generate, optimize, and refine SEO-focused content using AI writing and analysis tools
- Audit existing websites with AI-powered tools and produce a prioritized action plan for technical improvements
- Build and automate a repeatable AI-assisted SEO workflow that saves hours each week
- Track, interpret, and report on organic performance using AI analytics tools to prove ROI and iterate faster
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 26 lessons
AI SEO Foundations & Tool Landscape
Get oriented in the AI SEO ecosystem, understand how AI is transforming search, and confidently navigate the top tools available today.
- 1.1How AI Is Changing SEOIncluded
- 1.2Mapping the AI SEO Tool LandscapeIncluded
- 1.3Setting Up Your AI SEO ToolkitIncluded
- 1.4Evaluating & Choosing the Right Tool for Any TaskIncluded
AI-Powered Keyword Research at Scale
Use AI tools to uncover high-intent, low-competition keyword opportunities faster and deeper than manual research ever could.
- 2.1Keyword Research Fundamentals RefresherIncluded
- 2.2Finding High-Intent, Low-Competition Keywords with AIIncluded
- 2.3Scaling Keyword Research with AI AutomationIncluded
- 2.4Organising & Prioritising Your Keyword OpportunitiesIncluded
AI Content Creation & Optimisation
Generate, refine, and optimise SEO-focused content using AI writing and analysis tools to rank and engage readers.
- 3.1Writing SEO Content Briefs with AIIncluded
- 3.2Generating First-Draft SEO Content with AIIncluded
- 3.3Optimising Content for Search Intent & RelevanceIncluded
- 3.4Editing, Fact-Checking & Adding the Human TouchIncluded
- 3.5On-Page SEO Optimisation with AIIncluded
AI-Powered Technical SEO Auditing
Audit existing websites using AI-powered tools and translate findings into a clear, prioritised action plan for technical improvements.
- 4.1Technical SEO Essentials for AI AuditingIncluded
- 4.2Running a Full Site Audit with AI ToolsIncluded
- 4.3Interpreting Audit Results & Spotting Quick WinsIncluded
- 4.4Building a Prioritised Technical SEO Action PlanIncluded
Building Your AI-Assisted SEO Workflow
Design and automate a repeatable AI-powered SEO workflow that saves hours each week and delivers consistent results.
- 5.1Mapping Your End-to-End SEO WorkflowIncluded
- 5.2Automating Repetitive SEO Tasks with AIIncluded
- 5.3Creating Reusable AI Prompts & TemplatesIncluded
- 5.4Managing, Scaling & Iterating Your WorkflowIncluded
AI Analytics, Reporting & Proving ROI
Track, interpret, and report on organic performance using AI analytics tools to demonstrate ROI and accelerate iteration.
- 6.1Connecting AI Analytics Tools to Your DataIncluded
- 6.2Tracking Organic Performance with AI DashboardsIncluded
- 6.3Interpreting AI Insights to Make Smarter DecisionsIncluded
- 6.4Building Client & Stakeholder Reports with AIIncluded
- 6.5Iterating Your Strategy Based on AI-Driven DataIncluded
Who it's for
Is this you?
Digital Marketers
You want to move faster and go deeper on SEO without doubling your workload — AI gives you that leverage, and this school shows you how to use it.
Freelance SEO Consultants
Delivering better results for more clients without burning out means having a scalable, repeatable AI workflow — and that's exactly what you'll build here.
Content Creators
You'll learn to use AI to write briefs, generate first drafts, optimize for search intent, and rank the content you're already putting time into.
Small Business Owners
Organic traffic is one of the highest-ROI channels available — this school shows you how to compete on it using AI tools, without needing a full SEO team.
In-House SEO Managers
Prove ROI, automate the repetitive work, and bring your team a smarter workflow — you'll get the tools and reporting skills to do all three.
Marketing Agency Teams
Standardize your SEO delivery across clients with reusable AI prompts, automated audits, and client-ready reporting built right into your process.
Questions
Frequently asked
Your teacher
A note from your teacher
Freddy Foster
If you've been in SEO for any amount of time, you know the feeling: the landscape shifts, the toolset explodes, and suddenly everyone's talking about AI like it's magic — while you're sitting there wondering which tools are actually worth your time, and how to fit any of this into the work you're already doing.
I've been there. And I built this school because the answer I kept finding online was either a listicle of 50 tools with no context, or a deep-dive into one tool that ignored everything else. Neither of those helps you rank. Neither saves you time. Neither gives you a system.
What actually works is having a clear, end-to-end workflow where every stage — research, content, technical auditing, analytics, reporting — is powered by AI in a way that's deliberate and repeatable. That's what this school teaches. Not theory. Not hype. A real, working process you can run yourself, hand to a team, or deliver for clients.
Here's what I want you to walk away with: the confidence to pick up any AI SEO tool, understand exactly what it's for, and slot it into a workflow that produces measurable results. You'll know how to find keyword opportunities your competitors aren't seeing, produce and optimize content that earns rankings, audit a site and know instantly what to fix first, and show your results in a way that makes the ROI undeniable.
The AI SEO window is open right now. Marketers who build these skills today will have a compounding advantage that's very hard to close later. I'd love for you to be one of them. Come in, do the work, and let's build something that actually grows.
— Freddy Foster
Start your journey today
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- 6 modules, 26 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed