Run your first profitable Meta ad — starting this moment
Meta Ads Launchpad walks you through every step — from setting up your Business Manager to scaling a winning campaign — in plain English, with real Ads Manager screenshots and zero assumed knowledge.
I built every lesson the way I wish someone had taught me — no jargon, no skipped steps, just a clear path from zero to your first profitable campaign.— Jonathon Kendall
What you'll learn
What you'll be able to do
- Set up a Meta Business Manager account and ad account correctly from day one
- Build a targeted audience using interests, demographics, and custom/lookalike audiences
- Design scroll-stopping ad creatives and write compelling copy that drives clicks
- Launch a full Facebook or Instagram ad campaign with a defined objective and budget
- Read Ads Manager analytics to understand what's working and cut what isn't
- Scale a winning ad set profitably without blowing your budget
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 24 lessons
Meta Ads Foundations
Covers the core concepts behind Meta advertising and gets your accounts fully set up and ready to run ads.
- 1.1How Meta Ads WorkIncluded
- 1.2Setting Up Meta Business ManagerIncluded
- 1.3Creating Your Ad Account & Connecting Your AssetsIncluded
- 1.4Installing the Meta PixelIncluded
Audience Targeting
Teaches you how to define and build the right audiences so your ads reach people most likely to buy.
- 2.1Understanding Meta's Targeting OptionsIncluded
- 2.2Building Your First Saved AudienceIncluded
- 2.3Custom Audiences: Retargeting Warm LeadsIncluded
- 2.4Lookalike Audiences: Scaling Your ReachIncluded
Ad Creatives & Copywriting
Shows you how to design scroll-stopping visuals and write compelling ad copy that drives clicks and conversions.
- 3.1What Makes a Great Meta AdIncluded
- 3.2Designing Your Ad CreativeIncluded
- 3.3Writing Ad Copy That ConvertsIncluded
- 3.4Choosing the Right Ad FormatIncluded
Launching Your First Campaign
Walks you step-by-step through Ads Manager to build, configure, and publish a real campaign from scratch.
- 4.1Choosing Your Campaign ObjectiveIncluded
- 4.2Campaign, Ad Set & Ad Structure ExplainedIncluded
- 4.3Setting Your Budget & ScheduleIncluded
- 4.4Building & Publishing Your Campaign in Ads ManagerIncluded
Reading Results & Optimizing
Teaches you how to interpret Ads Manager analytics and make data-driven decisions to improve performance.
- 5.1Navigating Ads Manager AnalyticsIncluded
- 5.2Diagnosing Underperforming AdsIncluded
- 5.3A/B Testing Your AdsIncluded
- 5.4Cutting Losers & Doubling Down on WinnersIncluded
Scaling Profitably
Shows you proven strategies to grow your ad spend and results without blowing your budget or killing performance.
- 6.1When & How to Scale a Winning Ad SetIncluded
- 6.2Vertical vs. Horizontal ScalingIncluded
- 6.3Retargeting Funnels That ConvertIncluded
- 6.4Maintaining & Refreshing Campaigns Long-TermIncluded
Who it's for
Is this you?
First-time ad runners
You've never touched Ads Manager before and want a guided, step-by-step path to launching your very first real campaign without guessing.
Small business owners
You're ready to stop relying on word-of-mouth and organic posts alone, and start putting your business in front of the right people consistently.
Freelancers & consultants
You want to add Meta ads as a service you confidently offer clients — and you need a solid, practical foundation to do it right.
Side-hustlers
You're building something on the side and need a cost-effective way to grow your audience and get real customers without a big marketing budget.
Aspiring digital marketers
You're growing your marketing skill set and want hands-on experience with paid social — one of the most in-demand and transferable skills in the industry.
Post-boosters looking to level up
You've wasted money on boosted posts and want to finally learn how to use Ads Manager properly to get results that actually make sense.
Questions
Frequently asked
Your teacher
A note from your teacher
Jonathon Kendall
If you've ever looked at Facebook or Instagram ads and thought "I have no idea how any of this works" — I want you to know that's exactly where most of my students start. And it's completely okay.
Meta's ad platform can look overwhelming at first glance. There are dashboards, campaign structures, targeting options, pixel settings, bidding strategies… it's a lot. And if you've ever tried to figure it out on your own, Googled your way through contradictory advice, or boosted a post and watched your money disappear with nothing to show for it — I get it. That experience is frustrating, and it's also incredibly common. It doesn't mean ads don't work for you. It means you needed a clearer starting point.
That's what I built Meta Ads Launchpad to be. Every lesson in this course is designed the way I wish someone had taught me — step by step, in plain English, with real screenshots from an actual Ads Manager account so you can follow along and see exactly what I'm seeing. We don't skip steps, we don't assume you already know what a "campaign objective" is, and we don't rush past the parts that actually matter. From setting up your Business Manager correctly (which most people get wrong) to writing ad copy that makes people stop scrolling, to reading your results and making smart decisions with your budget — we do it all together.
By the end of this course, you won't just have watched videos about running ads. You'll have actually built and launched a real campaign, understood what your analytics are telling you, and have a repeatable process for scaling what works. That's a skill you can use for your own business, or offer to clients, for years to come.
I'm so glad you're here. Let's build something that actually works.
— Jonathon Kendall
Start your journey today
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- 6 modules, 24 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed