The MSP Playbook
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Build a bulk Wi-Fi business that pays you every month

The MSP Playbook walks you — operator to operator — through every step of launching, selling, and running a recurring-revenue managed Wi-Fi business serving hotels, HOAs, MDUs, and municipalities. No theory. No fluff. Just the framework that works in the field.

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The MSP Playbook

"I built this playbook for the operator in the field — because that's the only place the real lessons actually come from."

Kenneth Carnesi

What you'll learn

What you'll be able to do

  • Structure a legally sound and scalable MSP business entity built specifically for bulk Wi-Fi service delivery
  • Identify and qualify high-value venue targets — hotels, HOAs, MDUs, and municipalities — and tailor your pitch to each
  • Design and price bulk Wi-Fi network packages that generate predictable monthly recurring revenue
  • Negotiate and close master service agreements and bulk billing contracts with property managers and municipalities
  • Deploy, monitor, and remotely manage enterprise-grade Wi-Fi infrastructure across multiple client sites
  • Systematize support, SLA compliance, and client reporting to retain accounts and trigger upsell opportunities

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

0 modules · 0 lessons

1

Foundations of the Bulk Wi-Fi MSP

Establishes the business model, mindset, and structural requirements for launching a recurring-revenue bulk Wi-Fi MSP.

  • 1.1What Is a Bulk Wi-Fi MSP — and Why It WorksIncluded
  • 1.2Your Four Vertical Markets: Hotels, HOAs, MDUs, and MunicipalitiesIncluded
  • 1.3Business Entity Setup for MSP OperatorsIncluded
  • 1.4Licensing, Insurance, and Regulatory EssentialsIncluded
  • 1.5Building Your MSP Brand and Market PositioningIncluded
2

Identifying and Qualifying High-Value Venues

Teaches operators how to research, evaluate, and prioritize the best venue targets across all four verticals.

  • 2.1Market Research and Building Your Target Account ListIncluded
  • 2.2Qualifying a Venue: Signals That Make a Site Worth PursuingIncluded
  • 2.3Understanding the Buyer: Who Signs the Deal in Each VerticalIncluded
  • 2.4Site Survey Fundamentals: Walking a Property Before You PitchIncluded
3

Crafting and Delivering the Winning Pitch

Equips operators to tailor compelling proposals and presentations to each vertical's unique priorities and objections.

  • 3.1The Bulk Wi-Fi Value Proposition by VerticalIncluded
  • 3.2Building a Proposal That Closes: Scope, Pricing, and TermsIncluded
  • 3.3Pitching Hotels and Hospitality PropertiesIncluded
  • 3.4Pitching HOAs and MDU Property ManagersIncluded
  • 3.5Pitching Municipalities and Government EntitiesIncluded
4

Designing and Pricing Bulk Wi-Fi Packages

Covers network tier design, equipment selection, and pricing models that produce predictable monthly recurring revenue.

  • 4.1Designing Service Tiers: Speed, Coverage, and Feature BundlesIncluded
  • 4.2Equipment Selection: Access Points, Controllers, and Core InfrastructureIncluded
  • 4.3Bandwidth Planning and Upstream Carrier ProcurementIncluded
  • 4.4Pricing Strategy: MRR Models, Bulk Billing, and Pass-Through StructuresIncluded
  • 4.5Financial Modeling: Unit Economics, Payback Period, and ScalabilityIncluded
5

Contracts, Negotiations, and Closing Deals

Provides the legal framework, negotiation tactics, and closing process needed to execute profitable, long-term agreements.

  • 5.1Anatomy of a Master Service Agreement for Bulk Wi-FiIncluded
  • 5.2Bulk Billing Addendums and Pass-Through ContractsIncluded
  • 5.3Negotiating with Hotels, HOAs, MDUs, and MunicipalitiesIncluded
  • 5.4Closing the Deal: From Verbal Agreement to Signed ContractIncluded
6

Deployment, Monitoring, and Remote Network Management

Guides operators through professional installation, remote monitoring setup, and multi-site management workflows.

  • 6.1Project Managing a Network Deployment from Day OneIncluded
  • 6.2Enterprise Wi-Fi Installation Best PracticesIncluded
  • 6.3Setting Up Remote Monitoring and Management (RMM) for Wi-FiIncluded
  • 6.4Managing a Multi-Site Portfolio: Tools, Dashboards, and Escalation FlowsIncluded
7

Support Systems, SLA Compliance, and Client Retention

Builds the operational engine — helpdesk, SLA reporting, and proactive account management — that retains clients and drives upsells.

  • 7.1Designing Your SLA: Uptime Commitments, Response Times, and PenaltiesIncluded
  • 7.2Building a Tiered Helpdesk and Support WorkflowIncluded
  • 7.3Client Reporting: Monthly Business Reviews and Network Health ReportsIncluded
  • 7.4Account Management, Contract Renewals, and Upsell TriggersIncluded
  • 7.5Scaling the MSP: Hiring, SOPs, and Building a Repeatable BusinessIncluded

Who it's for

Is this you?

Independent network consultant

He's great at installs but tired of chasing one-off jobs — bulk Wi-Fi MSP contracts are his path to predictable monthly income.

Telecom reseller going upstream

He already has carrier relationships and wants to package them into managed bulk Wi-Fi services for hotels and MDUs.

IT entrepreneur pre-launch

She's ready to start her MSP from scratch and wants a proven framework — entity setup, sales strategy, contracts, and all — before she signs her first client.

Residential community tech pro

He's been handling ad-hoc Wi-Fi fixes for HOAs and MDUs and wants to formalize it into a real managed service with recurring billing.

Hospitality tech specialist

She works in or around hotels and sees the Wi-Fi pain firsthand — now she wants to be the MSP that solves it and owns the contract.

Small MSP owner looking to scale

He has a few clients but no real systems — he needs the SLA frameworks, support workflows, and financial models to grow without chaos.

Questions

Frequently asked

Your teacher

A note from your teacher

KC

Kenneth Carnesi

If you're reading this, there's a good chance you already know how to build a network. You've pulled cable, configured access points, troubleshot mysterious interference issues at 11 p.m., and handed over a clean install — only to watch the client pay the invoice and go silent until something breaks. You're good at the technical work. But good technical work alone doesn't build a recurring-revenue business. I know, because I've been exactly where you are.

The bulk Wi-Fi MSP model changed everything for me. When you stop selling one-time installs and start selling managed service agreements to hotels, HOA communities, MDU properties, and municipalities, the math flips completely. You're not chasing the next job — you're collecting predictable monthly recurring revenue from a portfolio of sites you already built and own the relationship with. That's the business I want to help you build.

The MSP Playbook exists because I couldn't find a single resource that covered the whole picture — not just the networking, but the entity structure, the vertical-specific sales strategy, the contract language, the pricing models, and the operational systems you need to actually scale. Everything in this school came out of real situations: pitching HOA boards who didn't know what a master service agreement was, negotiating with hotel procurement teams who wanted the world for nothing, and figuring out how to manage a multi-site portfolio without losing my mind. You're getting the hard-won version, not the whitepaper version.

I want to be straight with you about what this is and what it isn't. This isn't a get-rich-quick program. Building an MSP that generates serious recurring revenue takes real work — prospecting, pitching, negotiating, deploying, and then managing those accounts month after month. What the Playbook gives you is the framework so that work is pointed in the right direction from day one. No wasted proposals on venues that will never sign. No contracts that leave you exposed. No pricing models that look good on paper and collapse in the field.

If you're ready to stop trading hours for dollars and start building something that generates revenue whether you're on-site or not, I'd be glad to have you inside. Let's get to work.

Kenneth Carnesi

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  • 7 modules, 32 lessons
  • AI-adaptive lessons tuned to your level
  • Quizzes & checkpoints to lock in progress
  • Your own AI learning coach
  • Learn on any device, at your pace
  • 30 days of full access