Master the money side of your business
Built for business owners who are great at running their business but want to get just as sharp with their money. Master the financial fundamentals that drive profit, reduce waste, and build lasting wealth — no accounting degree required.
"You don't need a finance degree — you need to understand your own numbers, and that's exactly what I'm going to show you."— Kathryn Labatad
What you'll learn
What you'll be able to do
- Read and interpret your Profit & Loss, Balance Sheet, and Cash Flow Statement with confidence
- Identify profit leaks and hidden costs that are quietly draining your business
- Build a practical budget and rolling cash flow forecast to stay ahead of shortfalls
- Understand the tax levers available to business owners and work more effectively with your accountant
- Price your products or services correctly using real margin and breakeven analysis
- Make smarter capital decisions — from taking on debt to reinvesting profits — using financial data, not gut feel
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 20 lessons
Reading Your Financial Statements Like a CEO
Before business owners can manage money well, they must be able to read the scoreboard. This foundational module demystifies the three core financial statements — what each one tells you, what it doesn't, and how they work together to reveal the true financial health of your business. No accounting degree required.
- 1.1The Profit & Loss Statement DecodedIncluded
- 1.2The Balance Sheet — Your Business's Financial SnapshotIncluded
- 1.3The Cash Flow Statement — Why Profit Isn't CashIncluded
- 1.4Connecting the Three StatementsIncluded
Finding and Fixing Profit Leaks
Many businesses are profitable on paper but haemorrhaging money through costs that are invisible, unquestioned, or misclassified. This module trains owners to forensically examine their cost structure, surface hidden drains, and convert recovered waste directly into bottom-line profit.
- 2.1Mapping Your True Cost StructureIncluded
- 2.2Identifying Hidden Costs and Profit DrainsIncluded
- 2.3Turning Recovered Waste Into ProfitIncluded
Budgeting and Cash Flow Forecasting
A budget is a business's financial flight plan, and a cash flow forecast is its early-warning radar. This module equips owners to build both tools from scratch, use them to anticipate problems before they become crises, and manage the seasonal and structural cash gaps that catch businesses off guard.
- 3.1Building a Business Budget That Actually WorksIncluded
- 3.2Building a Rolling 13-Week Cash Flow ForecastIncluded
- 3.3Managing Seasonal Swings and Cash GapsIncluded
Tax Strategy for Business Owners
Tax is one of the largest costs a business will ever pay — yet most owners leave legitimate deductions on the table, miss timing opportunities, and have unproductive relationships with their accountants. This module demystifies business tax and empowers owners to make proactive, year-round tax decisions.
- 4.1How Business Tax Actually WorksIncluded
- 4.2Legitimate Tax Levers You Should Be UsingIncluded
- 4.3Working Smarter With Your AccountantIncluded
Pricing, Margins, and Breakeven
Underpricing is one of the most common and most costly mistakes business owners make — and it often stems from not knowing the real numbers. This module gives owners the analytical tools to set prices that are grounded in true costs, defensible to customers, and genuinely profitable.
- 5.1Understanding Gross Margin and MarkupIncluded
- 5.2Breakeven Analysis — Knowing Your Magic NumberIncluded
- 5.3Pricing for Profit — Not Just to Win the JobIncluded
Smart Capital Decisions and Building Business Wealth
Financial literacy ultimately serves one goal: making better decisions. This capstone module teaches owners how to evaluate debt, reinvest profits wisely, track the metrics that signal long-term health, and structure a business that builds genuine personal wealth — not just turnover.
- 6.1Debt, Equity, and the True Cost of CapitalIncluded
- 6.2Reinvesting Profits — Making Your Money WorkIncluded
- 6.3Key Financial Metrics Every Business Owner Must TrackIncluded
- 6.4Building a Business That Builds WealthIncluded
Who it's for
Is this you?
Trades & service business owners
You're winning work but not sure where the money goes — this course shows you how to price for real profit and find the costs quietly eating your margins.
Early-stage founders
You're building fast but flying blind financially — learn the budgeting, forecasting, and capital fundamentals that keep growing businesses from running out of road.
Self-employed consultants
You invoice regularly but rarely look at a P&L — get the financial clarity to price your expertise correctly and understand what you're actually keeping.
Retail & product business owners
Gross margin, inventory cost, and seasonal cash gaps are your reality — this course gives you the tools to manage all three with confidence.
Business owners preparing to grow
Before you take on debt, hire a team, or open a second location, you need to understand the financial impact — this course builds that decision-making framework.
Established owners flying blind
Your business is running, maybe even thriving — but you're relying on your accountant to tell you how you're doing, and it's time to own that understanding yourself.
Questions
Frequently asked
Your teacher
A note from your teacher
Kathryn Labatad
Here's the truth most business owners won't admit out loud: you started your business because you're great at what you do — not because you love staring at spreadsheets. And for a while, that's fine. But at some point the business gets bigger, the decisions get heavier, and suddenly not knowing your numbers isn't just uncomfortable — it's expensive.
I've worked with business owners at every stage, and the pattern is almost always the same. Smart, capable people running real businesses, but making financial decisions on instinct because no one ever taught them the fundamentals in a way that made sense. They're not lazy. They're not bad with money. They just never had a CFO sit down with them and explain how the three financial statements connect, what their margin is actually telling them, or why they can show a profit and still run out of cash. That's what this course does.
Owner's Financial Edge walks you through the financial layer of your business the same way I'd explain it to a founder one-on-one — no jargon, no condescension, just clear practical frameworks you can apply to your own numbers the same week. We start with the statements most owners skim over, then move into where profit quietly disappears, how to forecast cash so you're never caught off guard, how tax strategy actually works for business owners, how to price using real margin data, and finally how to make the capital decisions that turn a good business into a wealth-building machine.
I built this course because financial clarity is a skill, not a personality trait. You weren't born knowing how to run your business — you learned it. This is the same thing. And the owners who get sharp on their numbers don't just feel better about their finances — they make better decisions, hold better conversations with their accountants and banks, and build businesses that actually deliver on the life they were chasing when they started.
If you're ready to stop outsourcing your financial understanding and start running your business with the full picture in front of you — I'm glad you're here. Let's get into it.
— Kathryn Labatad
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- 6 modules, 20 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed