Paid Ad Mastery for Local & Service Businesses
Learn to run profitable Facebook, Instagram, and TikTok ads that actually bring in paying customers — built specifically for local and service-based businesses, not e-commerce giants.
Perfect for: Local business owners (home services, fitness studios, salons, medical/dental, legal, real estate, etc.), independent service providers and freelancers, marketing managers at small-to-mid-size service businesses, and marketing consultants or agency freelancers who manage ad accounts for service-based clients. No prior paid ads experience required — intermediate learners will also find advanced optimization strategies valuable.
Stop Guessing. Start Getting Customers.
Most small business owners waste hundreds — sometimes thousands — of dollars on ads that go nowhere. The targeting is off, the creative doesn't convert, and the budget disappears with nothing to show for it. The problem isn't paid advertising itself. The problem is that most advice online is built for Shopify stores and venture-backed startups, not for the HVAC company, the marketing consultant, the med spa, or the wedding photographer trying to fill their calendar.
This school changes that. Paid Ad Mastery for Local & Service Businesses is a no-fluff, implementation-first program that teaches you exactly how to build, launch, and optimize paid ad campaigns on Facebook, Instagram, and TikTok — using strategies that work when your goal is booked appointments, inbound calls, and form fills, not shopping cart checkouts.
Real Strategy for Real Businesses
You'll learn how to identify your highest-value customer, write ad copy that speaks directly to local pain points, build landing pages that convert visitors into leads, and set up tracking so you always know which dollar is working and which isn't. Whether you're running ads for your own business or managing them for clients, you'll come away with a repeatable system — not just theory. Every lesson is grounded in real campaign examples from service industries like home services, fitness, legal, healthcare, real estate, and professional services.
Your Ads Should Pay for Themselves
By the time you finish this program, you'll know exactly what to do on day one of your next campaign: which objective to choose, how much to spend to get meaningful data, what creative to test first, and how to read the numbers that actually matter. This is the unfair advantage that turns paid ads from a money pit into your most reliable source of new business.
What you'll be able to do
- Set up properly structured Facebook, Instagram, and TikTok ad accounts with correct pixel/tracking installation from day one
- Define a laser-focused target audience using platform-native tools, custom audiences, and lookalikes built from your real customer data
- Write scroll-stopping ad copy and headlines tailored to local buyers and service-seekers at every stage of the funnel
- Choose the right campaign objective (leads, calls, traffic, conversions) for your specific business goal and budget level
- Build a simple, high-converting landing page or lead form that turns ad clicks into booked appointments or inbound calls
- Launch and structure campaigns with confidence — including budget allocation, ad set segmentation, and A/B testing best practices
- Read and interpret key ad metrics (CPL, ROAS, CTR, frequency, CPC) to make data-driven decisions instead of guessing
- Diagnose and fix underperforming campaigns using a systematic troubleshooting framework
Curriculum
6 modules · 20 lessons
Your teacher
Sherrie K Licon
I've spent the last several years running paid ad campaigns for local and service-based businesses across industries — from home services and med spas to law firms and fitness studios. I've seen firsthand what works when the goal is booked appointments and inbound calls, not e-commerce transactions. I built this course because I was frustrated watching great businesses burn through ad budgets on advice that was never designed for them. Everything I teach here comes directly from active, real-world campaigns — not textbooks or recycled marketing theory. My goal is simple: by the end of this program, you should be able to sit down, launch a profitable campaign, and know exactly how to improve it over time.
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