Build Pools. Pocket $20K–$100K a Project.
Master the complete end-to-end system — design, engineering, permits, construction, and sales — that working pool contractors use to run a high-margin business in any USA market.
I built this school to hand you the complete system — design, permits, pricing, and all — because knowing how to build a pool and knowing how to build a pool business are two completely different things, and you need both.— Richard Main
What you'll learn
What you'll be able to do
- Design a complete residential swimming pool from scratch, including layout, shape, depth profiles, and feature specifications that satisfy both client vision and local code requirements.
- Produce or commission engineering drawings and structural calculations that meet USA municipal standards and pass plan-check review on the first submission.
- Navigate the full permit approval process in any USA jurisdiction — from application paperwork and inspector relationships to final sign-off — without costly delays.
- Accurately estimate material, labor, subcontractor, and equipment costs to price every pool build for a minimum $20K profit margin and up to $100K per project.
- Manage the construction timeline from excavation and shotcrete through plumbing, electrical, coping, and finish — coordinating crews and passing every inspection stage.
- Land clients, close contracts, and systematize your pool business so you can run multiple projects simultaneously and build a six-figure annual contracting operation.
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 29 lessons
Pool Business Foundations & Market Positioning
Establishes the business model, licensing landscape, and entrepreneurial mindset needed to enter the pool construction industry profitably.
- 1.1The $20K–$100K Pool Business OpportunityIncluded
- 1.2Licensing, Insurance & Legal Entity SetupIncluded
- 1.3Understanding Your Market: Clients, Competition & PositioningIncluded
- 1.4Building Your Vendor & Subcontractor NetworkIncluded
Swimming Pool Design from Scratch
Teaches the full residential pool design process — from the first client conversation through finished construction drawings — that satisfies client vision and local code.
- 2.1Pool Design Fundamentals: Shape, Size & Site AnalysisIncluded
- 2.2Depth Profiles, Volume Calculations & Safety StandardsIncluded
- 2.3Features, Finishes & Aesthetics That SellIncluded
- 2.4Reading & Producing Construction DrawingsIncluded
- 2.5Pool Design Software & Client Presentation ToolsIncluded
Structural Engineering & Plan-Check Ready Documents
Covers the engineering calculations, structural requirements, and drawing standards that get a pool permit approved on the first submission anywhere in the USA.
- 3.1Pool Structural Engineering Basics for ContractorsIncluded
- 3.2Hydraulic Design: Circulation, Filtration & Equipment SizingIncluded
- 3.3Electrical Engineering Requirements for Pool BuildsIncluded
- 3.4Commissioning a Licensed Engineer & Reviewing CalculationsIncluded
- 3.5Assembling a First-Submission-Ready Plan PackageIncluded
Permit Approval in Any USA Jurisdiction
Provides a repeatable system for navigating local building departments, plan-check reviewers, and inspection schedules to achieve permit approval without costly delays.
- 4.1How USA Building Departments WorkIncluded
- 4.2Submitting Your Application: Online & Over-the-CounterIncluded
- 4.3Responding to Plan-Check Corrections FastIncluded
- 4.4Building Inspector Relationships & Inspection ReadinessIncluded
- 4.5Special Jurisdictions: HOA Approvals, Coastal Permits & Historic DistrictsIncluded
Estimating, Pricing & Profit-First Project Management
Equips you to accurately cost every pool build, price for $20K–$100K profit, and manage the construction timeline from dig to final inspection.
- 5.1Quantity Takeoffs: Materials, Labor & EquipmentIncluded
- 5.2Subcontractor Bidding & Scope-of-Work ContractsIncluded
- 5.3Pricing Strategy: Achieving $20K–$100K Profit Per BuildIncluded
- 5.4Construction Sequencing: Excavation to FinishIncluded
- 5.5Schedule Management, Change Orders & Final Sign-OffIncluded
Sales, Contracts & Scaling to a Six-Figure Pool Business
Builds the client acquisition, contract, and systems skills needed to land deals consistently and run multiple profitable pool projects simultaneously.
- 6.1Marketing Your Pool Business & Generating LeadsIncluded
- 6.2The Pool Sales Consultation: From Site Visit to Signed ContractIncluded
- 6.3Pool Construction Contracts That Protect You & Your ClientIncluded
- 6.4Running Multiple Projects Simultaneously with Systems & SOPsIncluded
- 6.5Scaling to Six Figures: Hiring, Reinvesting & Long-Term GrowthIncluded
Who it's for
Is this you?
Aspiring Pool Contractors
You want to break into pool construction from scratch and need the full roadmap — licensing, design, permitting, and pricing — before you swing a shovel.
General Contractors
You already manage builds but want to add high-margin pool projects to your portfolio without stumbling through an unfamiliar permitting and engineering process.
Landscaping Business Owners
Your clients are already asking about pools — this school gives you the skills and systems to say yes, take on the project, and pocket the profit.
Existing Pool Builders Ready to Scale
You're building pools but struggling to run multiple projects at once — you need the estimating, SOP, and scaling systems to grow to six figures.
Entrepreneurial Tradespeople
You've got field skills in plumbing, electrical, or concrete and you're ready to leverage them into a higher-margin, owner-operated contracting business.
Contractors Losing Money on Pools
You've done a few builds but your pricing, permits, or subcontractor management keeps eating your profit — this school fixes the gaps costing you money.
Questions
Frequently asked
Your teacher
A note from your teacher
Richard Main
If you're reading this, you're probably already in the trades — or close to them — and you've watched pool contractors pull up to jobsites in nice trucks, sign contracts worth $80K, $120K, $200K, and you've thought: I could do that. Or maybe you're already building pools and you're tired of leaving money on the table because your pricing is guesswork, your permits keep bouncing back, and you can't figure out how to run more than one project at a time without it all falling apart.
Either way, I built this school because I've been exactly where you are, and I've seen too many capable contractors fail in this business not because they couldn't build — but because nobody ever handed them the full system. How to design. How to engineer. How to permit without delays. How to price so you're actually profitable, not just busy. How to close the client and protect yourself legally. How to build the operation around it so you're running a business, not just a jobsite.
That's what this school is. It's the end-to-end playbook I wish someone had handed me. Every section is built around real-world field experience — the permit offices that kick back your drawings, the inspectors you need on your side, the subs who will lowball their scope and change-order you into a loss, the clients who want a resort pool on a tract-home budget. You'll know how to handle all of it before it ever lands on your desk.
I'm not going to tell you this is easy money. Pool construction is skilled, demanding work and the business side is just as demanding as the field. But the margin opportunity is real, the market in most of the USA is far from saturated, and a contractor who knows what they're doing — who can design, permit, build, and close at a professional level — can absolutely build a six-figure income project by project. This school shows you exactly how to do that, step by step, from foundations to final sign-off.
If you're ready to stop guessing and start building a pool business with real systems behind it, I'll see you inside.
— Richard Main
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- 6 modules, 29 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed