Write press releases that earn real coverage

I know where you are right now. You have something genuinely worth announcing — a book, a launch, an event, a cause you've poured yourself into — and you're watching other people get media coverage that you honestly deserve just as much, maybe more. You've wondered whether you need a PR agency, a big budget, or some insider connection you just don't have. You don't. What you need is the skill set. That's what I'm here to give you.

I built Press Release Authority because the gap between "has a great story" and "gets covered" is almost never about the story itself. It's about knowing how to translate your announcement into the format, language, and structure that journalists actually respond to. It's about passing the newsworthy test. It's about writing a lead paragraph that gives an editor everything they need in the first three seconds — and a headline that earns those three seconds in the first place. These are learnable skills, and every single lesson in this course is tied to a tangible output you can use the day you finish it.

We cover the full cycle, because writing the release is only the beginning. You'll build a media kit that makes you look credible before anyone reads a word of your pitch. You'll construct a targeted journalist list — not a spray-and-pray blast to a thousand inboxes, but a focused list of the right people covering your beat. You'll write a pitch email that respects an editor's time. You'll follow up with the timing and tone of a professional, not a pest. And you'll track what happens — pickups, backlinks, traffic, interviews — so you can see the business impact and refine what you do next.

I also want to be honest with you about AI, because it belongs in this conversation. AI can accelerate your drafting and research — and when you know how to use it, it's genuinely useful. But it also hallucinates facts, inflates language, and can torpedo your credibility with a single invented statistic. I'll show you exactly where it helps and where it hurts, and how to build a workflow that uses AI as a drafting assistant while you stay in full control of your facts, your voice, and your reputation.

Here's what I want for you: I want you to finish this course with a press release package you can send out this week, a framework you can run for every future announcement, and the quiet confidence that comes from knowing exactly what you're doing. You won't need to hire anyone. You won't need to guess. You'll have the system. Come on in — let's get your story out there.