Stop Waiting to Be Discovered
Put Me In Coach is the playbook serious athletes (and their parents) have been missing — a step-by-step system to build your brand, own your recruiting narrative, and put real NIL and scholarship opportunities on your radar, starting right now.

"The athletes who get recruited aren't always the most talented — they're the ones who made themselves impossible to ignore, and that's a skill I can teach you."— Tonya McCleary

What you'll learn
What you'll be able to do
- Build a compelling personal athlete brand with a consistent look, story, and message across all platforms
- Create and grow a social media presence that attracts college recruiters, coaches, and brand sponsors
- Confidently nail on-camera interviews, media appearances, and scholarship panel questions
- Understand NIL rules and identify realistic sponsorship and partnership opportunities at the high school or college level
- Develop a professional athlete media kit and highlight strategy that gets noticed by decision-makers
- Give parents a clear, actionable roadmap to support their athlete's visibility, recruiting, and NIL journey without wasting money
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 28 lessons

How High School Athletes Get Noticed
Teaches athletes and parents the recruiting landscape and how visibility — not just talent — wins scholarships and opportunities.
- 1.1The Visibility Game: Why Talent Alone Isn't EnoughIncluded
- 1.2How Recruiters Actually Find AthletesIncluded
- 1.3Your Recruiting Timeline: Middle School Through Senior YearIncluded
- 1.4Common Mistakes That Make Athletes InvisibleIncluded
Build Your Athlete Brand
Guides athletes through building a clear, consistent, and compelling personal brand identity from scratch.
- 2.1What Is a Personal Brand and Why Athletes Need OneIncluded
- 2.2Find Your Story: Values, Identity, and What Makes You DifferentIncluded
- 2.3Build Your Visual Brand: Logo, Colors, and Consistent LookIncluded
- 2.4Craft Your Athlete Bio and One-Liner PitchIncluded
- 2.5Your Brand Across Platforms: Keeping It Consistent EverywhereIncluded
Social Media Strategy for Serious Athletes
Covers how to build and grow a recruiter- and sponsor-friendly social media presence that does the work of getting you noticed.
- 3.1Choose the Right Platforms for Your Sport and GoalsIncluded
- 3.2Content That Coaches and Brands Actually Want to SeeIncluded
- 3.3Build a Posting Schedule You Can Actually Stick ToIncluded
- 3.4Grow Your Following and Engage the Right PeopleIncluded
- 3.5What NOT to Post: Protecting Your Reputation and EligibilityIncluded
Media Training and Interview Confidence
Prepares athletes to show up powerfully and professionally in interviews, on camera, and in front of scholarship panels.
- 4.1On-Camera Confidence: Look and Sound Like a ProIncluded
- 4.2Answer Any Question Like an Athlete Who Has a BrandIncluded
- 4.3Scholarship Panel and Recruiting Call PrepIncluded
- 4.4Press, Podcasts, and Media Appearances 101Included
NIL Basics and How to Attract Deals
Demystifies NIL rules and gives high school and college athletes a practical roadmap to landing real sponsorship opportunities.
- 5.1NIL 101: What It Is, What's Legal, and Who It Applies ToIncluded
- 5.2What Brands Are Actually Looking For in an Athlete PartnerIncluded
- 5.3How to Find and Pitch NIL Deals at Any LevelIncluded
- 5.4Build Your Athlete Media KitIncluded
- 5.5Highlight Strategy: Get Your Best Moments in Front of Decision-MakersIncluded
NIL Basics for Parents: Your Athlete's Roadmap
Gives parents a clear, scam-proof action plan to support their athlete's visibility, NIL journey, and recruiting strategy without wasting money.
- 6.1What Parents Need to Know About the New Recruiting RealityIncluded
- 6.2NIL Rules for Families: Eligibility, Compliance, and Red FlagsIncluded
- 6.3How to Support Your Athlete's Brand Without Taking OverIncluded
- 6.4Where to Invest and What to Skip: Recruiting Services, Camps, and Exposure EventsIncluded
- 6.5Build the Family Gameplan: 90-Day Visibility Action StepsIncluded
Who it's for
Is this you?
The Rising HS Athlete
A talented high school sophomore or junior who's serious about college athletics and ready to learn how to turn on-field performance into off-field visibility.
The Ambitious Middle Schooler
A driven 12–14 year old who wants to get ahead of the recruiting curve and start building a brand and digital presence before high school even begins.
The College Athlete Eyeing NIL
A college-level athlete who's eligible for NIL deals and wants a clear, practical guide to understanding the rules, pitching brands, and building a professional media kit.
The Invested Sports Parent
A mom or dad who is all-in on their athlete's future and needs a clear roadmap — what to spend, what to skip, and how to support without accidentally getting in the way.
The Off-Radar Athlete
A genuinely skilled player in a non-marquee sport who hasn't been found yet and needs a strategy to get their talent in front of the right coaches and decision-makers.
The Camera-Shy Competitor
A high-performer on the field who freezes on camera or dreads recruiting calls — ready to build the interview confidence and media presence their game deserves.
Questions
Frequently asked
Your teacher
A note from your teacher
Tonya McCleary
Hey — I want to talk to you directly for a second, whether you're the athlete or the parent sitting next to them.
You already know that talent matters. You've invested in the training, the travel teams, the private coaching, the early mornings and the late nights. I'm not here to question any of that. But I want to ask you something honestly: when a college coach or a brand manager searches your athlete's name right now, what do they find? Is there a clear story? A consistent look? A reason to reach out? Because if the answer is "not really" — that's not a talent problem. That's a visibility problem. And visibility is something we can fix.
The recruiting world has changed dramatically, and most athletes — even great ones — are playing by an old rulebook. They're waiting to be discovered instead of putting themselves in position to be found. Coaches are scrolling. Brands are searching. Scholarship committees are Googling. The athletes who stand out aren't always the most talented ones in the room; they're the ones who show up with a compelling story, a professional presence, and the confidence to back it up. That's what Put Me In Coach is designed to build.
Here's what this school actually delivers: you'll build a personal brand with a real visual identity and a story that's authentically yours. You'll learn exactly what to post, where to post it, and how to get it in front of the people who matter — coaches, recruiters, and brand partners included. You'll get media-trained so that when the recruiting call comes or the camera turns on, you're ready. And if NIL is on your radar, you'll learn what it really means, what compliance actually looks like, and how to put together a media kit and highlight strategy that opens real doors.
For the parents: I haven't forgotten you, and I know this process can feel overwhelming and expensive. There's a full section of this school built just for your seat at the table — covering NIL rules for families, where your investment actually pays off, how to support without overstepping, and a 90-day game plan you can start running immediately. You deserve a clear roadmap, not just a pile of information.
I built this school because the playbook for athlete visibility shouldn't be a secret that only well-connected families know about. Every serious athlete deserves to understand the game being played off the field — and every parent deserves to feel confident they're making smart moves. If you're ready to stop waiting and start building, I'm ready to coach you. Let's get to work.
— Tonya McCleary
Start your journey today
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- 6 modules, 28 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed