Red Jacket Academy
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Earn Your Red Jacket — Then Lead Like You Were Born For It

Red Jacket Academy is the step-by-step leadership school built for Mary Kay consultants who are done playing small — covering everything from rock-solid business fundamentals to recruiting, duplication, and showing up as the leader your future team is already waiting for.

34 lessonsAI-adaptiveCancel anytimeLearn anywhere
Red Jacket Academy

"I don't teach you to chase the Red Jacket — I teach you to become the leader who can't not earn it."Jemicia Gramlick

What you'll learn

What you'll be able to do

  • Build unshakeable confidence and a leader's mindset that breaks survival-mode thinking for good
  • Master the Mary Kay business fundamentals — inventory, active status, customer care, and booking systems — so your foundation is rock solid
  • Recruit naturally and consistently by learning attraction marketing, career conversations, and interview confidence
  • Grow and duplicate your team by developing communication skills, accountability systems, and a culture others want to join
  • Increase personal sales production through daily income-producing habits, host coaching, goal tracking, and seasonal strategy
  • Step fully into your Red Jacket identity by building your personal brand, showing up on camera with confidence, and preparing for Directorship

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

7 modules · 34 lessons

1

The Mindset of a Leader

Transforms how participants think about themselves and their potential by building confidence, discipline, and emotional resilience from the inside out.

  • 1.1Confidence ActivationIncluded
  • 1.2Breaking Survival Mode ThinkingIncluded
  • 1.3Professional Posture & EnergyIncluded
  • 1.4Developing Discipline & ConsistencyIncluded
  • 1.5Emotional Resilience & Your WhyIncluded
2

Mary Kay Business Foundations

Builds a rock-solid operational base by mastering inventory, active status, customer care, booking, and personal business systems.

  • 2.1Inventory & Active Status EducationIncluded
  • 2.2Product ConfidenceIncluded
  • 2.3Customer Care BasicsIncluded
  • 2.4Booking FundamentalsIncluded
  • 2.5Creating Your First Business SystemsIncluded
3

Recruiting & Team Building

Teaches consultants how to attract, invite, and convert the right people into active team members naturally and confidently.

  • 3.1Attraction Marketing & Social Media VisibilityIncluded
  • 3.2How to Invite NaturallyIncluded
  • 3.3Sharing Your Story with ImpactIncluded
  • 3.4Interview ConfidenceIncluded
  • 3.5Following Up & Building MomentumIncluded
4

Communication & Duplication

Develops the leadership communication skills and systems needed to motivate a team, resolve conflict, and duplicate success at scale.

  • 4.1Leadership LanguageIncluded
  • 4.2Motivating Different PersonalitiesIncluded
  • 4.3Healthy Accountability & Team CultureIncluded
  • 4.4Conflict ResolutionIncluded
  • 4.5Duplication SystemsIncluded
5

Sales & Production Growth

Equips consultants with the daily habits, host coaching strategies, and tracking tools needed to consistently increase personal income and team production.

  • 5.1Daily Income-Producing ActivitiesIncluded
  • 5.2Selling with ConfidenceIncluded
  • 5.3Host Coaching & Class StrategyIncluded
  • 5.4Customer Retention & Seasonal PromotionsIncluded
  • 5.5Goal Setting & Tracking NumbersIncluded
6

Visibility & Personal Branding

Helps consultants build a powerful, recognizable online presence that attracts customers, recruits, and opportunities.

  • 6.1Building Your Online PresenceIncluded
  • 6.2Confidence on CameraIncluded
  • 6.3Creating Influence & Becoming MemorableIncluded
  • 6.4Luxury Mindset PresentationIncluded
7

Leadership Activation & Red Jacket Identity

Prepares consultants to fully step into their Red Jacket role by owning their leadership identity, leading others, and setting their sights on Directorship.

  • 7.1Red Jacket Responsibility & StandardsIncluded
  • 7.2Leading by ExampleIncluded
  • 7.3Accountability Systems for Your TeamIncluded
  • 7.4Public Speaking & Event Promotion ConfidenceIncluded
  • 7.5Preparing for DirectorshipIncluded

Who it's for

Is this you?

The Ambitious New Consultant

She's brand new, full of fire, and wants to build a team from day one — not five years from now.

The Stuck Solo Seller

She's been selling consistently but recruiting feels scary and unnatural, and she's ready to finally crack the code.

The Almost-Red-Jacket

She's one or two team members away from her Red Jacket and needs the confidence, systems, and strategy to close the gap.

The New Red Jacket

She just earned her jacket and wants to lead her team with real skill — not just enthusiasm — and keep her eyes on Directorship.

The Comeback Queen

She stepped away, restarted her business, and is determined this time to build it the right way — with leadership in mind from the start.

The Behind-the-Scenes Introvert

She's quietly crushing her sales but shies away from the camera and social media — and she's ready to build the visibility her business deserves.

Questions

Frequently asked

Your teacher

A note from your teacher

JG

Jemicia Gramlick

Hey sis — I see you. You're working your business, showing up for your customers, doing the things. But somewhere in the back of your mind there's a voice that says, there's more for me than this. A bigger vision. A team. A title that reflects what you're actually capable of. And maybe — just maybe — a little bit of fear that you're not quite ready yet.

I want to be real with you, because that's the only way I know how to show up: the Red Jacket doesn't make you a leader. You make you a leader. The jacket is just the world catching up to what you've been building inside. But here's the thing — that kind of leader is developed on purpose, with intention, with the right tools, and with people around her who refuse to let her shrink. That's exactly what Red Jacket Academy was built to be.

Inside this school, I walk you through everything I wish I'd had mapped out clearly from the start. We're talking about the mindset work — breaking out of survival mode, developing real discipline and consistency, and building the emotional resilience to lead when things get hard (because they will, and that's okay). Then we get into the business mechanics: inventory, active status, booking systems, customer care — all of it locked in so your foundation doesn't wobble. From there, we go into recruiting the right way — attracting people naturally, having career conversations without feeling salesy, and building the confidence to sit across from someone and share this opportunity like the gift it actually is. And then we go deep into what it takes to lead a team: communication, accountability, duplication, culture-building, and conflict resolution — because nobody teaches you the hard parts, and I'm not going to skip them either.

We also work on you — your brand, your voice, your presence online and on camera. Because your future team members are watching you before they ever say yes, and the way you show up matters more than any script I could give you. Whether it's your social media visibility, your luxury mindset presentation, or your confidence to speak at an event, we cover it — because you should walk into every room like you belong at the front of it.

I'm not here to hype you up and send you home without a plan. I'm here to build something real with you. Something that lasts. Something you can duplicate again and again — because that's what real leadership looks like in this business. If you're ready to stop waiting for the "right time" and start stepping into who you're already becoming, I want you inside Red Jacket Academy. Your team is out there. Let's go get them — together.

Jemicia Gramlick

Start your journey today

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$47/mo

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  • 7 modules, 34 lessons
  • AI-adaptive lessons tuned to your level
  • Quizzes & checkpoints to lock in progress
  • Your own AI learning coach
  • Learn on any device, at your pace
  • Full access for as long as you're subscribed