Turn raw marketing data into boardroom-ready stories
Step-by-step, jargon-free training that takes you from messy spreadsheet to polished Tableau dashboard and client presentation — no analytics background required.
"I built this course because knowing the tools is only half the job — the other half is standing in that room and making your numbers mean something to the people who need to act on them."— Dr. Jill Young
What you'll learn
What you'll be able to do
- Import, clean, and structure a raw marketing data file so it is ready for analysis in Tableau
- Build core Tableau charts — bar, line, scatter, and map — by choosing the right visual for each type of marketing insight
- Design a multi-panel Tableau dashboard that communicates campaign or market performance at a glance
- Apply data storytelling principles to turn numbers into a clear, persuasive client narrative
- Produce a polished client presentation deck in PowerPoint (or Canva/Google Slides) with dashboard exports and key takeaways
- Confidently present and defend marketing findings to a client or internal stakeholder audience
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 21 lessons
Marketing Data Foundations
Prepares students to find, understand, and clean a raw marketing data file so it is fully ready for analysis.
- 1.1Anatomy of a Marketing Data FileIncluded
- 1.2Cleaning and Structuring Your DataIncluded
- 1.3Importing Your Data into TableauIncluded
Building Core Tableau Charts
Teaches students to create Tableau's essential chart types and match each visual to the right marketing question.
- 2.1Choosing the Right Visual for Your InsightIncluded
- 2.2Bar and Line Charts for Campaign PerformanceIncluded
- 2.3Scatter Plots for Audience and Correlation AnalysisIncluded
- 2.4Maps for Geographic Market InsightsIncluded
Designing a Client-Ready Tableau Dashboard
Guides students through assembling individual charts into a polished, multi-panel dashboard that communicates marketing performance clearly.
- 3.1Dashboard Layout and Design PrinciplesIncluded
- 3.2Adding Filters and InteractivityIncluded
- 3.3Building Your Multi-Panel Marketing DashboardIncluded
- 3.4Exporting and Sharing Dashboard OutputsIncluded
Data Storytelling for Marketers
Teaches students to translate numbers and visuals into a clear, persuasive narrative that resonates with non-technical clients.
- 4.1The Data Storytelling FrameworkIncluded
- 4.2Turning Metrics into Marketing InsightsIncluded
- 4.3Structuring a Logical Finding-to-Recommendation FlowIncluded
Building a Polished Client Presentation
Walks students through assembling a professional presentation deck in PowerPoint, Canva, or Google Slides using dashboard exports and storytelling principles.
- 5.1Choosing Your Presentation PlatformIncluded
- 5.2Designing Slide Layouts That Amplify Your DataIncluded
- 5.3Embedding Dashboard Visuals into Your DeckIncluded
- 5.4Writing Slide Copy That Speaks to the ClientIncluded
Presenting and Defending Your Findings
Builds the confidence and communication skills students need to deliver, handle questions, and leave a lasting impression in a client presentation.
- 6.1Structuring Your Verbal PresentationIncluded
- 6.2Anticipating and Answering Client QuestionsIncluded
- 6.3Capstone: Present Your Marketing Dashboard and DeckIncluded
Who it's for
Is this you?
Early-career marketers
You're a year or two into the job and ready to stop handing data off to someone else — this course gives you the end-to-end skill set to own the analysis and present it yourself.
Marketing students
You need a real, portfolio-worthy project that shows employers you can take raw data all the way to a boardroom-ready dashboard and deck — not just describe it in theory.
Small-business owners
You're sitting on campaign or sales data and need to present it credibly to partners, investors, or your own team without hiring an analyst to do it for you.
Freelance marketing consultants
Client deliverables are your livelihood, and a polished Tableau dashboard plus a professional deck is exactly the kind of output that justifies your fees and wins repeat business.
Career changers entering marketing
You're transitioning from another field and need a practical, from-scratch workflow that proves you can handle real marketing data professionally — this is your fast track.
Non-analytics team members
You work in marketing, brand, or comms and keep getting asked to 'just pull some numbers together' — this course turns that recurring panic into a confident, repeatable process.
Questions
Frequently asked
Your teacher
A note from your teacher
Dr. Jill Young
If you've ever stared at a spreadsheet full of marketing numbers and thought "I know there's a story in here somewhere, I just have no idea how to get it out" — I want you to know that feeling is completely normal, and it's exactly what this course was built to fix.
Most marketing training teaches you either the strategy side or the tools side, and almost none of it bridges the gap to the moment that actually matters: sitting across from a client or walking into a stakeholder meeting and confidently presenting your findings. That's the moment I want to prepare you for. Not just technically, but professionally — knowing what to click, what to say, and how to answer the hard questions when they come.
The course follows the exact workflow I'd walk a junior colleague through if they landed on my desk with a data file and a presentation deadline. We start where the real work starts — with a raw, imperfect data file — and we go step by step through cleaning it, building the right visuals in Tableau, designing a dashboard a client can actually read at a glance, structuring a data story with a clear finding-to-recommendation flow, and producing a presentation deck that looks polished and professional, not like a homework assignment. Then we practice the part most courses skip entirely: the verbal delivery, the Q&A, and the capstone presentation.
I've kept every lesson jargon-free on purpose. You don't need a statistics background. You don't need to have touched Tableau before. What you need is the willingness to follow the steps, apply them to real data, and build something you're genuinely proud of by the end.
Whether you're a marketing student who wants a project to put in your portfolio, an early-career professional trying to get ahead of your peers, or a small-business owner who needs to present your own performance data without hiring an analyst — this course gives you a repeatable, professional process that you'll use on every project going forward.
I'd love to see you in there. Bring your messiest data file and let's turn it into something worth presenting.
— Dr. Jill Young
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- 6 modules, 21 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed