Sell your restaurant for everything it's worth
Independent restaurant owners generating $200K+ in owner earnings learn exactly how to prepare, position, and profit from a successful sale. Skip the costly mistakes and walk away with the maximum value your business deserves.

"The operators who exit well aren't the ones with the best restaurants — they're the ones who treated the sale like the professional transaction it is."— Becky Auer

What you'll learn
What you'll be able to do
- Accurately calculate your restaurant's Owner Discretionary Earnings and understand what a realistic market valuation looks like for your specific business
- Identify and eliminate the deal-killers — operational, financial, and legal red flags — before a buyer's due diligence uncovers them
- Prepare clean, buyer-ready financials and normalize your P&L so your business commands the highest defensible multiple
- Attract and qualify serious buyers while maintaining strict confidentiality to protect staff, vendors, and daily operations
- Negotiate offers, terms, and deal structure from a position of knowledge — including seller financing, earnouts, and transition periods
- Execute a smooth ownership transition that protects the business you built and maximizes the net proceeds you walk away with
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 18 lessons

Know What You're Selling: Valuation Fundamentals
Before any other step, owners must understand how buyers think and how value is actually calculated. This foundational module establishes the financial and conceptual lens through which everything else in the course is viewed. Owners who skip this step routinely underprice, overprice, or misrepresent their businesses — all of which kill deals. Completing this module first ensures every subsequent decision is anchored in market reality.
- 1.1How Buyers Value Restaurants (And Why It's Not What You Think)Included
- 1.2Calculating Your True Owner Discretionary EarningsIncluded
- 1.3What Drives Your Multiple: The Value Levers Buyers PullIncluded
Get Your House in Order: Financial Preparation
Buyers make decisions based on financials. If your books are messy, inconsistent, or don't match your tax returns, the deal slows, the price drops, or the buyer walks. This module teaches owners how to present their financials in the most buyer-credible, value-maximizing format — and how to proactively eliminate the financial red flags that kill deals before they start. This module follows valuation because owners now know exactly what number they're trying to defend.
- 2.1Normalizing Your P&L for Maximum Buyer ConfidenceIncluded
- 2.2Tax Returns, POS Data, and the Documents Buyers DemandIncluded
- 2.3Identifying and Eliminating Financial Red Flags Before Buyers Find ThemIncluded
Fix Before You List: Operational and Legal Readiness
Financial preparation alone is not enough. Buyers evaluate the entire business — how it operates without the owner, whether its legal and contractual foundation is transferable, and what risks they'll inherit on day one. This module addresses the operational and legal dimensions of exit readiness. It is deliberately sequenced after financial preparation so that owners have already identified financial risks and can now address the parallel operational and legal ones — building a complete, buyer-ready business before going to market.
- 3.1Reducing Owner Dependency: Making Your Restaurant Run Without YouIncluded
- 3.2Lease, Licenses, and Legal: Securing the Transferable FoundationIncluded
- 3.3Operational Red Flags: What Buyers See on a Walk-ThroughIncluded
Go to Market: Attracting and Qualifying Serious Buyers
With valuation understood, financials prepared, and the business operationally and legally ready, owners are now equipped to go to market. This module teaches owners how to package and present their business compellingly, protect it while it's exposed to the market, and identify and qualify the buyers worth spending time on. Sequencing this after readiness modules is critical — going to market before the business is ready wastes confidentiality, attracts weaker buyers, and typically results in a lower price or a failed deal.
- 4.1Building Your Confidential Information Memorandum (CIM)Included
- 4.2Confidentiality Strategy: Protecting Your Business While It's for SaleIncluded
- 4.3Finding, Attracting, and Screening Qualified BuyersIncluded
The Art of the Deal: Negotiation, Offers, and Due Diligence
Receiving an offer is not the finish line — it's the beginning of the most complex and highest-stakes phase of the process. This module equips owners to evaluate offers beyond the headline number, negotiate from a position of knowledge on price, terms, and structure, and survive the due diligence deep dive without surprises eroding the deal they worked to create. Owners who enter this phase unprepared routinely concede value they didn't have to give up.
- 5.1Evaluating and Responding to Offers: Beyond the Headline PriceIncluded
- 5.2Seller Financing, Earnouts, and Creative Deal StructuresIncluded
- 5.3Surviving Due Diligence: Preparing for the Deep DiveIncluded
Cross the Finish Line: Closing and Transition
The final module covers everything that happens between a signed LOI and the moment you walk out the door as a former restaurant owner — with your proceeds in hand. This includes protecting your interests in the purchase agreement, executing a transition that preserves the business value you spent years building, minimizing the tax bite on your proceeds, and planning what comes next. Many sellers underestimate this phase and lose value in the final stretch — this module ensures that doesn't happen.
- 6.1The Purchase Agreement: What You Must Protect Before You SignIncluded
- 6.2Planning and Executing a Smooth Ownership TransitionIncluded
- 6.3Maximizing Net Proceeds: Tax Strategy and Post-Sale PlanningIncluded
Who it's for
Is this you?
The Ready-to-Retire Owner
You've put in the years and the earnings are solid — now you need a clear, professional path to a sale that actually reflects what you've built.
The Multi-Unit Operator
You're considering selling one location or the whole group and need to understand how buyers value a portfolio versus a single unit.
The Burned-Out Operator
The business is profitable but you're done — and you want to exit cleanly without rushing into a bad deal just to get out.
The Early Planner
Your exit is two or three years away, and you want to start making the right operational and financial moves now to maximize your eventual multiple.
The First-Time Seller
You've never sold a business before and need to understand how buyers think, what due diligence looks like, and how to negotiate without leaving money on the table.
The Unsolicited-Offer Recipient
A buyer or competitor has already approached you, and you need to quickly understand valuation and deal structure before you respond.
Questions
Frequently asked
Your teacher
A note from your teacher
Becky Auer
If you're generating real owner earnings and thinking about selling your restaurant — or even just wondering if you should — you already know this much: the information out there is either too generic to be useful or too expensive to access without retaining a broker first. Most operators go into the biggest financial transaction of their lives underinformed, and the deal reflects it.
I built this school because the knowledge gap between restaurant operators and the buyers, brokers, and M&A advisors on the other side of the table is real — and it costs sellers money. Not because the buyers are predatory, but because they understand valuation mechanics, deal structure, and due diligence in a way most operators simply haven't had reason to learn yet. That asymmetry shows up in compressed multiples, in deal structures that favor the buyer, in red flags that kill LOIs that should have closed. This curriculum is about closing that gap.
Here's what I know about where you are: you've built something that works. The earnings are there. But "my accountant says it's worth X" and "what a qualified buyer will actually pay" are often two different numbers — and the distance between them is determined by how your financials are presented, how operationally transferable the business is, how clean your lease and legal foundation are, and how professionally you run the sale process. Every module in this school addresses one of those levers directly.
The operators who exit well aren't necessarily the ones with the best restaurants. They're the ones who treated the sale like a professional transaction — prepared financials a buyer's accountant can stand behind, reduced owner dependency before going to market, ran a confidential process, and negotiated from knowledge instead of anxiety. That's a learnable skill set. That's exactly what this curriculum teaches.
If your ODE is above $200K and you're within a few years of wanting out — or even just curious about what your number could be — this is the clearest, most direct path from "thinking about it" to "closed and funded." Pull up a chair. Let's get to work.
— Becky Auer
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- 6 modules, 18 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed