Run your SaaS like an operator, not a founder with a spreadsheet
Six rigorous, immediately actionable modules — covering SaaS metrics, pricing, retention, GTM, team scaling, and investor financials — built specifically for founders and operators in India and South Asia who are done winging it.
"Every number on your dashboard is either a decision or an excuse — I'll teach you to make it a decision."— Freddy Foster
What you'll learn
What you'll be able to do
- Design and stress-test a SaaS pricing model that maximises ARR without inflating churn
- Build a retention playbook that measurably reduces monthly churn and improves Net Revenue Retention
- Interpret and act on a full SaaS metrics dashboard — MRR, CAC, LTV, NRR, and payback period
- Construct a go-to-market motion from ICP definition through pipeline management and closed-won analysis
- Lead and structure cross-functional SaaS teams (product, sales, CS, and engineering) around a single growth number
- Prepare investor-ready financial models and board narratives that demonstrate a credible path to profitability
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 29 lessons
SaaS Metrics That Actually Matter
Build fluency in the core financial and operational metrics that define SaaS business health and drive every strategic decision.
- 1.1The SaaS Metrics StackIncluded
- 1.2Building Your Live Metrics DashboardIncluded
- 1.3Reading the Dashboard Like an OperatorIncluded
- 1.4Benchmarking Against SaaS StandardsIncluded
Pricing for Maximum ARR
Design, test, and optimise a pricing architecture that grows revenue without triggering churn or leaving money on the table.
- 2.1SaaS Pricing Models UnpackedIncluded
- 2.2Value Metric — Finding the One Number Customers Pay ForIncluded
- 2.3Packaging and Tier ArchitectureIncluded
- 2.4Stress-Testing Your Pricing ModelIncluded
- 2.5Price Increases and Localisation for South Asian MarketsIncluded
Retention and Net Revenue Retention
Build a systematic retention engine that measurably reduces monthly churn and compounds NRR above 100%.
- 3.1Anatomy of Churn — Why SaaS Customers LeaveIncluded
- 3.2Customer Success as a Revenue FunctionIncluded
- 3.3Building the Retention PlaybookIncluded
- 3.4Expansion Revenue — Upsell and Cross-Sell MotionsIncluded
- 3.5Measuring and Iterating the Retention EngineIncluded
Go-to-Market — From ICP to Closed-Won
Construct a repeatable, data-driven GTM motion that moves prospects from first awareness to revenue with minimal waste.
- 4.1Defining and Sharpening Your ICPIncluded
- 4.2GTM Motion Selection — PLG, Sales-Led, or HybridIncluded
- 4.3Pipeline Architecture and Stage DefinitionsIncluded
- 4.4CAC Efficiency — Spending Less to Win MoreIncluded
- 4.5Closed-Won Analysis and GTM IterationIncluded
Scaling Cross-Functional SaaS Teams
Structure and lead product, sales, CS, and engineering teams that are aligned to one growth number and move at startup speed.
- 5.1The SaaS Org Design PrinciplesIncluded
- 5.2Aligning Every Team to One North Star MetricIncluded
- 5.3Hiring for SaaS Roles in the Indian Talent MarketIncluded
- 5.4Running the SaaS Operating RhythmIncluded
- 5.5Managing Underperformance Without Losing MomentumIncluded
Investor-Ready Financials and Board Narratives
Build the financial models and board-level storytelling that demonstrate a credible, fundable path to profitability.
- 6.1The SaaS Financial Model — Architecture and AssumptionsIncluded
- 6.2Unit Economics That Prove the BusinessIncluded
- 6.3The Path to Profitability NarrativeIncluded
- 6.4Board Deck Structure and StorytellingIncluded
- 6.5Fundraising Readiness for Indian SaaS FoundersIncluded
Who it's for
Is this you?
Early-stage SaaS founders
You have initial traction and MRR but need rigorous frameworks to price right, reduce churn, and prepare for your first institutional raise.
Series A operators
You've raised and now need to build the cross-functional operating rhythm — metrics, GTM, and team structure — that justifies the next round.
SaaS product managers
You're expected to influence pricing, align roadmap to NRR, and speak the language of revenue — this school gives you that cross-functional fluency.
Customer success leaders
You want to reposition CS as a revenue function — owning retention, expansion ARR, and upsell — not just a support cost centre.
First-time Chief of Staffs
You're running the operating rhythm of a scaling SaaS team and need the full-stack business vocabulary to drive decisions across product, sales, and finance.
Revenue and growth leads
You own pipeline and CAC efficiency and need a structured GTM architecture — from ICP sharpening to closed-won analysis — to make growth repeatable.
Questions
Frequently asked
Your teacher
A note from your teacher
Freddy Foster
If you're reading this, I'm guessing you've had at least one of these moments: you're in a board meeting and someone asks about your CAC payback period and you give a number you're not fully confident in. Or your MRR has been roughly flat for two quarters and you can't isolate whether it's a churn problem, a pricing problem, or a pipeline problem. Or you're about to raise and your financial model has a set of assumptions in it that you quietly hope no one stress-tests too hard.
Those aren't failures of intelligence. They're failures of framework. Most of us who build SaaS companies in India figure out the business side by trial and error — by surviving bad months, by reverse-engineering what the good Western playbooks say and trying to adapt them to a market where ACVs are different, talent is different, and investors ask different questions. That's how I learned, and it's inefficient and expensive.
What I've built in this school is the operating system I wish I'd had earlier. It's not theory — it's the actual decision stack of a SaaS operator: how to price without guessing, how to read your dashboard so that every number points to an action, how to build a retention engine that makes NRR a competitive advantage rather than an anxiety metric, how to design a GTM motion that is efficient and repeatable rather than just hustle, and how to build the financial narrative that makes a sophisticated investor say "they know their business."
Every module is direct and precise. I'm not going to over-explain what ARR means — you know what ARR means. What I will do is show you how to build a pricing model that maximises it, a team structure that protects it, and a board deck that credibly defends its growth trajectory. The curriculum is sequenced the way a real SaaS P&L works: metrics first, then pricing, then retention, then GTM, then the org, then the financials. Because that's the order in which the decisions compound.
I built this specifically for Indian and South Asian SaaS operators because the context matters. Pricing localisation, hiring in a market where great SaaS talent is contested, and fundraising for founders who are building for global scale from Bengaluru or Mumbai or Pune — these aren't footnotes here, they're inside the lessons.
If you're ready to run your business with the same rigour you bring to your product, this is where you start.
— Freddy Foster
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- 6 modules, 29 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed