Build a sales funnel that books clients for you
The Sales Funnel Academy is the month-by-month membership that gets your funnel live in the first three modules: the lead magnet, the opt-in page, the welcome sequence and the booking path. Everything after that is about running it, so the traffic you're already getting turns into booked calls instead of browsers.
We're not here to get you excited about funnels. We're here to make sure you actually have one that works.
— Coach Shayla and Coach Carlton, Powerful Messages
Founding member pricing
There are 25 founding spots in the Sales Funnel Academy. Use the code FOUNDING15 at checkout and you'll get 15% off your first month. When the 25 are taken the code stops working. There's no countdown timer and no deadline we'll quietly extend.
What you'll learn
What you'll be able to do
- Get a complete working funnel live, from lead magnet to opt-in page to welcome sequence to booking path, in the first three modules.
- Write a lead magnet, a five-email welcome sequence, and a full sales page that reflect your real voice and offer.
- Choose and commit to one traffic source and create a repeatable system for feeding your funnel from it.
- Read your own funnel numbers at every stage, identify exactly where you're losing people, and fix one leak at a time.
- Filter the right prospects onto sales calls automatically, so you spend your time on conversations that are ready to buy.
- Raise your average order value with an order bump and upsell built into the moment a buyer already said yes.
How it works
How the twelve modules run
Nothing in The Sales Funnel Academy is a pre-recorded video you watch and forget. Every lesson is written live around your offer, your traffic and your own numbers.
Your funnel goes live
Modules one through three put your funnel live: the lead magnet, the opt-in page, the welcome sequence and the booking path.
Your first hundred leads
Modules four through six bring in your first hundred leads and teach you to read what your own numbers are telling you.
Find the leak, then fix it
Modules seven through twelve find the leak, fix it, and turn the whole thing into a rhythm you can run every year.
The curriculum
What's inside your school
12 modules · 55 lessons
Map Your Funnel and Name Your Offer
Before you build anything, you map what you already have and get the offer down to one sentence. A funnel cannot save an offer nobody can repeat back to you.
- 1.1What a Funnel Actually IsIncluded
- 1.2Map What You Have TodayIncluded
- 1.3Name the Outcome You SellIncluded
- 1.4Who It's Really ForIncluded
- 1.5Your Offer in One SentenceIncluded
Build the Lead Magnet and the Opt-In Page
The front of your funnel goes live here. One lead magnet somebody actually wants, and one page that converts the people who see it.
- 2.1What People Actually Trade Their Email ForIncluded
- 2.2Pick a Format You Can Finish This WeekIncluded
- 2.3The Five Elements That Decide ConversionIncluded
- 2.4Write a Headline That Earns the ClickIncluded
- 2.5Build, Publish, and Test the PageIncluded
Write the Welcome Sequence and Build the Booking Path
Five emails and a booking page. When this module is done you have a complete working funnel, from stranger to booked call.
- 3.1Deliver It AutomaticallyIncluded
- 3.2Email One: Deliver and ConnectIncluded
- 3.3Emails Two Through Five: Build the CaseIncluded
- 3.4Write the Intake Questions That FilterIncluded
- 3.5Set Up and Test the Whole PathIncluded
Choose One Traffic Source
Your funnel is built, so now it needs people. You pick one channel, commit to it, and set up a system you can run every week.
- 4.1Why One Channel Beats FiveIncluded
- 4.2Match the Channel to Your BusinessIncluded
- 4.3Commit and Set Up Your SystemIncluded
- 4.4Traffic That Doesn't Depend on an AlgorithmIncluded
Your First Hundred Leads
The first stretch of real traffic tells you things, and most of what it seems to say is noise. Here you learn to read early signal without fooling yourself.
- 5.1What to Expect From the First FiftyIncluded
- 5.2Reading Early Signal Without Fooling YourselfIncluded
- 5.3Talk to the People Who Opted InIncluded
- 5.4What to Change Now and What to Leave AloneIncluded
- 5.5Keep the Traffic Running When Nothing Happens YetIncluded
Read Your Own Numbers
Every stage of a funnel has a number. You find yours, set up tracking you will actually check, and learn what those numbers say about your offer.
- 6.1The Numbers Every Stage HasIncluded
- 6.2Set Up Tracking You'll Actually CheckIncluded
- 6.3Benchmarks for Service Business FunnelsIncluded
- 6.4What Your Numbers Say About Your OfferIncluded
- 6.5Build Your Monthly Numbers HabitIncluded
Find the Leak
Funnels lose people in a predictable order. You find the one place yours is losing the most, and learn to tell a traffic problem from an offer problem.
- 7.1Where Funnels Lose People, in OrderIncluded
- 7.2Tell a Traffic Problem From an Offer ProblemIncluded
- 7.3The Leak You Can't See From the DashboardIncluded
- 7.4Pick One Thing to FixIncluded
- 7.5Change One Variable and WaitIncluded
Fix the Page That's Losing People
You know where the leak is, so now you fix it. Headline first, then proof, then objections, and you change one thing at a time so you know what worked.
- 8.1Rewrite the Headline FirstIncluded
- 8.2Add Proof Without TestimonialsIncluded
- 8.3Handle Objections Before They're AskedIncluded
- 8.4Test It Honestly and Keep What WinsIncluded
Fix the Calls That Don't Close
Good calls that go nowhere are usually a preparation problem rather than a closing problem. You fix what happens before the call, and what you say when somebody says not yet.
- 9.1Why Good Calls Still Don't ConvertIncluded
- 9.2The Confirmation and Prep SequenceIncluded
- 9.3The Order Your Buyer Needs Information InIncluded
- 9.4What to Say When They Say Not YetIncluded
Raise the Value of Every Sale
The moment right after somebody says yes is the easiest selling you will ever do. Order bump, upsell, and a sales page for the thing that does not need a call.
- 10.1Why the Moment After Yes Is the Best MomentIncluded
- 10.2Design an Order Bump That FitsIncluded
- 10.3Build the Upsell OfferIncluded
- 10.4Add a Sales Page for the Thing That Doesn't Need a CallIncluded
Long-Term Follow Up
Most people who will buy from you have not bought yet. You build the arc that keeps you useful to them for ninety days and beyond.
- 11.1The People Who Didn't Buy YetIncluded
- 11.2What to Send After the Welcome Sequence EndsIncluded
- 11.3Build a 90-Day Nurture ArcIncluded
- 11.4Know When to Re-Offer and When to WaitIncluded
Retargeting and the Yearly Rhythm
Reaching the people who came close, without burning budget. Then you set the review rhythm that keeps this funnel working after the program ends.
- 12.1Who Retargeting Is Actually ForIncluded
- 12.2Set Up a Simple Retargeting AudienceIncluded
- 12.3Write Retargeting Creative That ConvertsIncluded
- 12.4Set a Budget and a Stop RuleIncluded
- 12.5Your Funnel Year: What to Review and WhenIncluded
Who it's for
Is this you?
Independent consultants
She's great at the work and her client pipeline lives in her head, so this gives her a system that fills it without chasing anyone.
Service-based coaches
He's booking some calls, and they're not the right ones, which is exactly what the booking path and the intake filter fix.
Local business owners
She wants more booked appointments from her website traffic without hiring an agency or learning a dozen tools.
Freelancers going upstream
He's ready to stop trading hours for dollars and wants a funnel that sells a productized offer on his behalf.
Career changers turned coaches
She has deep expertise to offer and no marketing background, so the school builds her funnel and her confidence at the same time.
Agency owners with a leaky funnel
He already has a funnel, but it isn't converting, and he needs to read the numbers and fix the right leak first.
What you get inside The Sales Funnel Academy
One subscription, $79 a month, covers all of it for as long as you're a member. That works out to about $2.63 a day.
- 12 modules and 55 lessons, all open from the day you join, with nothing locked and nothing dripped
- An AI coach inside every lesson that knows the material and knows where you are in it, so you get an answer in the middle of the work
- The community, where you post what you're stuck on and hear back from us and from other people building their funnel
- Both of us. Coach Shayla and Coach Carlton are in there reading and answering
- New lessons added as the landscape changes, at no extra cost
- No contract and no minimum. You can cancel from your account any month
Seven days to decide
You can read a whole lesson before you pay us anything, so you already know how we teach before you join. Then take your first week inside The Sales Funnel Academy. Watch the lessons, work with your coach, post in the community, do the work. If it isn't right for you, email us within 7 days of joining and we'll refund your first month. You don't have to explain why and there's no form to fill in. There's no contract either, so you can cancel from your account any month after that.
Questions
Frequently asked
Your teacher
A note from your teacher
Coach Shayla and Coach Carlton
If you've landed here, we're guessing you're somewhere we know really well.
You're getting traffic. People are finding you. Some of them are clicking around on your site, maybe following you, maybe reading your emails. But they're not booking and they're not buying, and you're not sure exactly where you're losing them or what to fix first. You've probably bought a course or two about marketing, picked up some good ideas, and still ended up back at your desk wondering why the leads aren't converting.
That gap between people knowing you exist and people booking calls and paying you is a funnel problem, and it's almost always structural rather than anything to do with your talent. It doesn't mean your offer is bad. It doesn't mean you need to post more often. It means the path from interested to ready to buy has holes in it, and nobody's walking all the way through.
That's what we fix here. Your whole funnel goes live in the first three modules: the lead magnet, the opt-in page, the welcome sequence and the booking path. We front-load it on purpose, because a funnel doesn't take months to build and nothing can be learned from one that doesn't exist yet. Everything after that is about running it, which means your first hundred leads, your own numbers, finding the leak, and fixing one thing at a time.
This isn't a program where you watch videos and feel inspired for a week. It's a program where you build things: real pages, real emails, real intake questions. There's also a stretch right after you launch where the funnel is live and quiet, and that's where most people give up a few weeks before it would have worked. We'll tell you in advance that it's coming, so the silence doesn't read as a verdict on you.
If you're ready to stop piecing things together from a dozen different sources and finally build the whole path, we'd love to have you in the school.
— Coach Shayla and Coach Carlton
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- 12 modules, 55 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed