From Asset to Tokenized Offering
A rigorous, deal-room-grade program that walks asset owners, founders, and issuers through every structural, legal, and technology decision — jurisdiction by jurisdiction, document by document — until your tokenized offering is ready to go to market.

"I teach at the level of the deal — because that's the only level at which any of this actually matters."
— randy goldberg

What you'll learn
What you'll be able to do
- Structure a tokenized offering from scratch — choosing the right SPV, fund, or direct-ownership vehicle for their specific asset class and jurisdiction.
- Navigate securities regulations across 12+ global jurisdictions (US, EU, UK, Switzerland, Singapore, Hong Kong, UAE, Cayman, BVI, Canada, Australia, and more) and select the optimal legal path.
- Draft and assemble every critical legal document — PPM, subscription agreement, token purchase agreement, operating agreement, and investor disclosures — using professional templates.
- Evaluate, select, and integrate a tokenization platform and blockchain, configure compliant smart contracts and token standards, and connect custody, wallets, and banking rails.
- Build a complete investor-qualification and KYC/AML onboarding workflow that satisfies regulators, transfer agents, broker-dealers, and ATS/exchange listing requirements.
- Produce a publication-ready Tokenized Asset Launch Book — a capstone deliverable containing the full offering structure, legal roadmap, tech stack, and go-to-market plan for their specific asset.
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
9 modules · 50 lessons

Phase 1 — Understand the Asset: RWA Fundamentals & Asset Readiness
Builds the foundational knowledge of real-world asset tokenization and evaluates whether a specific asset is ready to be tokenized and offered to investors.
- 1.1What Is RWA Tokenization — and Why It Matters NowIncluded
- 1.2Asset Classes That Can Be TokenizedIncluded
- 1.3Is Your Asset Token-Ready? The Asset Readiness AuditIncluded
- 1.4Valuation Fundamentals for Tokenized AssetsIncluded
- 1.5The Tokenized Offering Lifecycle — From Asset to ExitIncluded
Phase 2 — Design the Offering: Structure, Economics & Investor Rights
Teaches students to design the commercial and legal architecture of their tokenized offering, including the ownership vehicle, token economics, and investor rights.
- 2.1Ownership Structures: SPVs, Funds, and Direct Ownership ComparedIncluded
- 2.2Designing Investor Rights: Equity, Debt, Revenue Share & Hybrid TokensIncluded
- 2.3Offering Economics: Pricing, Minimum Investment & Fee WaterfallsIncluded
- 2.4Token Economics: Supply, Vesting, Lockups & Secondary LiquidityIncluded
- 2.5Building Your Offering Summary & Term SheetIncluded
Phase 3 — Select Jurisdiction: Global Regulatory Landscape
Surveys securities regulations across 12+ jurisdictions and gives students a decision framework for selecting the optimal legal domicile for their offering.
- 3.1How to Choose a Jurisdiction — The Decision FrameworkIncluded
- 3.2United States: Reg D, Reg A+, Reg CF & the SEC FrameworkIncluded
- 3.3European Union & UK: MiCA, Prospectus Regulation & FCA RulesIncluded
- 3.4Switzerland, Liechtenstein & the DACH Digital-Asset FrameworkIncluded
- 3.5Singapore, Hong Kong & the Asia-Pacific Hub StrategyIncluded
- 3.6UAE, Cayman Islands, BVI & Canada — Offshore and Emerging HubsIncluded
- 3.7Multi-Jurisdiction Strategy: Passporting, Exemptions & Cross-Border StacksIncluded
Phase 4A — Legal & Compliance: Entity Formation & Core Legal Documents
Guides students through forming the right legal entity and drafting every foundational document required for a compliant tokenized offering.
- 4.1Forming Your SPV or Fund Entity — Step by StepIncluded
- 4.2The Private Placement Memorandum (PPM) — Structure & Key DisclosuresIncluded
- 4.3Subscription Agreement & Investor QuestionnaireIncluded
- 4.4Token Purchase Agreement & Token Terms ScheduleIncluded
- 4.5Operating Agreement, LP Agreement & Governance DocumentsIncluded
Phase 4B — Legal & Compliance: Securities Law, Tax, KYC/AML & Investor Qualification
Covers the regulatory compliance layer — securities exemptions, tax structuring, anti-money-laundering programs, and investor verification workflows.
- 5.1Securities Law Compliance Checklist for Token IssuersIncluded
- 5.2Tax Structuring for Tokenized Offerings — US & InternationalIncluded
- 5.3KYC/AML Program Design for Token IssuersIncluded
- 5.4Accredited & Sophisticated Investor VerificationIncluded
- 5.5Ongoing Compliance: Reporting, Record-Keeping & Regulatory UpdatesIncluded
Phase 5 — Tokenization Technology: Platforms, Blockchains & Smart Contracts
Teaches students to evaluate and select a tokenization platform, choose a blockchain, and configure compliant smart contracts and token standards.
- 6.1How Tokenization Technology Works — A Non-Technical PrimerIncluded
- 6.2Evaluating Tokenization Platforms: Securitize, Polymath, Tokeny & OthersIncluded
- 6.3Selecting Your Blockchain: Ethereum, Polygon, Stellar, Avalanche & Private ChainsIncluded
- 6.4Token Standards: ERC-20, ERC-1400, ERC-3643 & Security-Token ProtocolsIncluded
- 6.5Smart Contract Configuration: Transfer Restrictions, Whitelists & Corporate ActionsIncluded
- 6.6Smart Contract Audits & Cybersecurity for Token IssuersIncluded
Phase 6 — Operating Infrastructure: Custody, Banking, Transfer Agents & Exchanges
Builds the full operational stack — from digital asset custody and banking rails to transfer agents, broker-dealers, and secondary trading venues.
- 7.1Digital Asset Custody: Qualified Custodians, Self-Custody & Multi-SigIncluded
- 7.2Investor Wallets: Onboarding, Whitelisting & Key ManagementIncluded
- 7.3Banking & Payments: Subscription Flows, Escrow & Fiat-to-Token RailsIncluded
- 7.4Transfer Agents for Security Tokens: Roles, Selection & IntegrationIncluded
- 7.5Broker-Dealers, Placement Agents & Registered RepresentativesIncluded
- 7.6ATS, Exchanges & Secondary Market Liquidity for Security TokensIncluded
Phase 7 — Investor Readiness: Data Rooms, Onboarding & Investor Relations
Prepares students to present their offering professionally, onboard investors seamlessly, and manage ongoing investor relations post-close.
- 8.1Building a Compliant Data Room for Tokenized OfferingsIncluded
- 8.2The Investor Onboarding Workflow — From Click to Token DeliveryIncluded
- 8.3Investor Communications: Updates, Distributions & ReportingIncluded
- 8.4Auditors, Valuation Firms & Third-Party Credibility BuildersIncluded
- 8.5Preparing Your Investor Deck and Offering TeaserIncluded
Phase 8 — Distribution, Marketing & Launch: Capital Raising & Go-to-Market
Equips students to legally market their offering, raise capital through the right channels, and execute a compliant, professional token launch.
- 9.1General Solicitation Rules: What You Can and Cannot SayIncluded
- 9.2Distribution Channels: Platforms, RIA Networks & Family OfficesIncluded
- 9.3Digital Marketing for Compliant Token OfferingsIncluded
- 9.4Capital Raising Strategy: Sequencing Investors & Managing a PipelineIncluded
- 9.5Soft-Close, Hard-Close & Token Issuance — The Launch SequenceIncluded
- 9.6Capstone: Assembling Your Tokenized Asset Launch BookIncluded
Who it's for
Is this you?
Real estate syndicators
You're raising capital on commercial or residential deals and want to offer tokenized fractional ownership with a clean legal structure and secondary liquidity — without rebuilding everything from scratch with advisors who've never done it before.
Alternative fund founders
You're launching a private credit, infrastructure, or PE fund and see tokenization as the mechanism to access a broader, global investor base — and you need to know exactly how fund structure, token economics, and multi-jurisdiction compliance fit together.
Financial entrepreneurs
You're building a tokenization platform, an investment product, or an asset-backed offering from the ground up and need the full end-to-end playbook — legal, tech, and distribution — before you engage a single vendor or attorney.
Corporate treasury & CFOs
Your company holds real assets — property, receivables, intellectual property — and you're evaluating tokenization as a capital-markets tool; you need to understand the structural and regulatory trade-offs before bringing a proposal to the board.
Securities & fintech attorneys
You advise clients on digital-asset deals and want a structured, jurisdiction-by-jurisdiction framework that sharpens your practice, surfaces the technology and infrastructure questions your clients will face, and keeps you ahead of a fast-moving regulatory landscape.
Emerging-market issuers
You're based outside the US or EU and want to access international capital markets by listing a tokenized offering through Singapore, the UAE, Cayman, or another hub — and you need to know which structure, which exemption, and which platform actually works for a cross-border deal.
Questions
Frequently asked
Your teacher
A note from your teacher
randy goldberg
If you're reading this, you already know that tokenizing a real-world asset is possible. You've seen the headlines, the case studies, and the platform decks. What you may be less sure about is exactly how to do it — for your asset, in the right jurisdiction, with the right legal documents, on the right technology stack, in a way that will hold up when a qualified investor, a transfer agent, or an ATS asks hard questions.
That gap — between knowing tokenization exists and knowing how to execute a compliant, institutionally credible offering — is expensive. Not in tuition dollars, but in the cost of the wrong structure, the wrong jurisdiction, the wrong platform, the wrong exemption. I've seen issuers spend six figures on advisors who gave them contradictory guidance because none of them owned the end-to-end picture. I've seen offerings stall at the technology integration phase because the legal team and the tech vendor were never speaking the same language. I've seen well-intentioned founders run afoul of general solicitation rules or fail accredited-investor verification — not because they were careless, but because nobody ever gave them a complete map.
This program is that map. It is built the way a deal is built: in sequence, with each decision informing the next. You start by auditing your asset and understanding what makes it token-ready. You move through offering design — structure, economics, investor rights, token mechanics — before you ever touch a legal document or a blockchain. You select your jurisdiction with a decision framework that accounts for your asset class, investor base, and distribution strategy, not just which flag looks cleanest on a pitch deck. Then you build the legal stack, configure the technology, connect the operating infrastructure, and launch — with a complete investor onboarding workflow, a compliant data room, and a distribution strategy that respects the boundaries of securities law.
Every module is designed to produce something you can use this week: a decision made, a document drafted, a vendor evaluated, a risk identified. I don't teach this material at altitude. I teach it at the level of the deal, because that's the only level at which it matters. By the time you complete this program and assemble your Tokenized Asset Launch Book, you will be the most informed person in the room when your attorneys, your platform vendors, your placement agents, and your transfer agent sit down together — and that position is worth more than any single piece of advice any of them will ever give you.
If you have an asset, a fund, or an investment vehicle that you are serious about bringing to market as a tokenized offering — compliantly, credibly, and with institutional-grade execution — this program was built for you. Let's get to work.
— randy goldberg
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- 9 modules, 50 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- 30 days of full access