Write & Publish Well
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Write the literary novel you were born to write — and put it in readers' hands

Master the craft of literary fiction that actually sells — from the DNA of great books and the mechanics of voice and structure, all the way to self-publishing, Amazon bestseller strategy, and a book funnel that works.

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Write & Publish Well

"I'll teach you to write a book that earns its ambitions — and then I'll teach you how to make sure the world can actually find it."Jonathon Kendall

What you'll learn

What you'll be able to do

  • Analyse the structural and stylistic choices that make canonical literary fiction endure, and consciously apply those lessons to your own manuscript.
  • Develop a distinct narrative voice, a disciplined outlining method, and layered characters that feel irreducibly alive on the page.
  • Draft and revise a complete novel-length work using a repeatable scene-level and chapter-level editing framework.
  • Use AI tools strategically as a craft assistant — for brainstorming, structural feedback, and line-level pressure-testing — without surrendering your own voice.
  • Package your finished manuscript for self-publishing: commission or design a market-savvy cover, obtain ISBNs, format interior files, and build a BookFunnel-powered reader-acquisition funnel.
  • Launch on Amazon KDP as a category bestseller by selecting the right BISAC categories, timing your release window, and executing a launch-week ranking strategy.

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

6 modules · 19 lessons

1

The DNA of Great Books: A Working History of Literary Fiction

Before you can write a literary novel that sells, you need to understand what 'literary' actually means — not as an academic label, but as a set of living craft decisions. This module traces the novel from its origins to the present day, extracting transferable lessons from canonical works and training you to read as a writer, not just a reader. By the end, you will have a personal analytical toolkit you apply to every book you read for the rest of this course.

  • 1.1What Makes a Book 'Literary' — and Why It Can Still SellIncluded
  • 1.2A Selective History of the Novel: Lessons from Cervantes to Cormac McCarthyIncluded
  • 1.3Reading Like a Writer: Building Your Analytical ToolkitIncluded
2

Voice, Style, and the Sentence: Finding Your Frequency

Voice is the quality readers mean when they say they would know who wrote a book from a single page. This module works from the smallest unit — the sentence — upward through rhythm, diction, tonal register, and narrative distance, until your distinct frequency emerges. You will also make a fully considered, craft-justified point-of-view decision for your novel. This module should be completed before structural planning, because voice constrains and shapes every architectural choice that follows.

  • 2.1What Voice Actually Is — and How to Find YoursIncluded
  • 2.2The Sentence as the Unit of StyleIncluded
  • 2.3Point of View as a Structural and Emotional ChoiceIncluded
3

Architecture: Structure, Outlining, Character, and Plot

Literary fiction has structure — it is just not always the structure you were taught. This module covers how great novels are architecturally built, from the macro-level shape of the whole to the micro-level function of a single scene. You will choose and execute an outlining method suited to literary fiction, build characters who feel irreducibly alive, and understand how plot operates in literary novels — as emotional necessity rather than mechanical event-sequencing. This is the longest module because architecture is where most ambitious novels fail.

  • 3.1Structure: How Literary Novels Are BuiltIncluded
  • 3.2Outlining Methods for Literary Fiction WritersIncluded
  • 3.3Character: Building People Who Feel Irreducibly AliveIncluded
  • 3.4Plot in Literary Fiction: Inevitable, Not MechanicalIncluded
4

Drafting, Revision, and the Strategic Use of AI

The module where the novel actually gets written — and rewritten. We address the psychological and practical challenges of sustaining a long-form project, establish a scene-level drafting protocol, and build a rigorous multi-pass revision system. We also integrate AI tools as a craft assistant at every appropriate stage: brainstorming, structural feedback, line-level pressure-testing, and copy-editing. The non-negotiable constraint throughout: your voice is sovereign.

  • 4.1Drafting: Building the Discipline to FinishIncluded
  • 4.2Revision: A Scene-Level and Manuscript-Level FrameworkIncluded
  • 4.3Using AI as a Craft Assistant — Without Losing Your VoiceIncluded
5

Packaging Your Book: Cover, Interior, ISBN, and Self-Publishing Fundamentals

A literary novel that cannot be found, does not look like what it is, or is formatted like an amateur production will not sell — regardless of its quality. This module covers every element of professional self-publishing packaging: cover design strategy, interior formatting, ISBN acquisition, metadata architecture, and distribution decisions. The emphasis throughout is on matching your packaging to the market expectations of literary fiction readers — not genre readers, not literary-journal readers, but the adult, educated, commercially engaged readers you are writing for.

  • 5.1Cover Design: The Most Important Marketing Asset You OwnIncluded
  • 5.2Interior Formatting, ISBNs, and Metadata That SellsIncluded
  • 5.3Uploading and Distributing: KDP, IngramSpark, and Going WideIncluded
6

Launch Strategy: BookFunnel, Amazon Bestseller, and Building a Reader Funnel

Publishing without a launch strategy is farming without a harvest plan. This final module executes the commercial layer of your literary self-publishing project: building a BookFunnel-powered reader acquisition funnel before launch, engineering an Amazon category bestseller run via precise category selection and launch-week timing, and constructing the long-term author platform infrastructure that turns a single book into a sustainable writing career. The tone throughout is practical and unsentimental — we are building a business around a literary work, and both words in that phrase matter.

  • 6.1BookFunnel and the Reader Acquisition FunnelIncluded
  • 6.2Amazon Category Strategy and the Bestseller LaunchIncluded
  • 6.3Beyond the Launch: Author Platform, Long-Term Sales, and the Next BookIncluded

Who it's for

Is this you?

The Stalled Literary Writer

Has a serious manuscript in a drawer and needs the structural and revision frameworks to finally finish and believe in it.

The Voracious Reader Turned Writer

Reads widely and analytically, but wants to convert years of deep reading into a working, transferable craft toolkit.

The MFA-Curious Adult

Wants the intellectual rigor of a graduate writing program without the time, cost, or career disruption of a two-year residency.

The Finished Drafter Going Indie

Has a completed or near-complete manuscript and needs the full self-publishing roadmap — cover, KDP, BookFunnel, and launch strategy — done right.

The Career Changer with a Story

A professional in midlife who has accumulated a world worth writing about and is ready to build the craft and publishing knowledge to do it justice.

The Genre Writer Going Literary

Writes commercial fiction fluently but wants to deepen their work — more resonant voice, more layered character — while keeping commercial reach.

Questions

Frequently asked

Your teacher

A note from your teacher

Jonathon Kendall

Jonathon Kendall

If you're here, I suspect you've been carrying a novel for a while. Maybe you've written pages — dozens, hundreds — and stalled. Maybe you've read so deeply and so widely that your own ambitions feel almost embarrassingly large. Maybe you've told yourself that the "commercial" path and the literary one are incompatible, and that choosing one means betraying the other. I know that feeling. It kept me from finishing my own work for longer than I'd like to admit.

What I eventually understood — through years of reading, writing, teaching, and watching the publishing world change around all of us — is that the divide between literary seriousness and practical success is largely a myth we've inherited from a very particular moment in twentieth-century literary culture. The writers I most admire, from the canonical to the contemporary, were not indifferent to their readers. They were obsessed with them. They just pursued that reader through the quality of the work itself, through every sentence earned and every structural decision made with intention. That is what this school tries to teach.

I built Write & Publish Well because I couldn't find a program that treated both halves of the problem with equal seriousness. There are MFA seminars that will discuss Woolf and Sebald with genuine rigor and then leave you with no idea how to get your finished manuscript into anyone's hands. And there are self-publishing courses that will walk you through KDP dashboards in granular detail without ever asking whether your book is actually good. You deserve both. You need both.

So here is what we do together: we start with the books that last — not as objects of reverence but as working documents, texts you can take apart and learn from. We build your voice, your structure, your characters, and your revision practice on that foundation. And then, when you have a finished manuscript that you believe in, we take the publishing side just as seriously: the cover, the metadata, the funnel, the launch. Every step is treated as a craft problem with a real answer.

I will not talk down to you. I will assign real work and expect you to do it. I will be honest when something isn't working and specific about how to fix it. And I'll meet you where you are — whether you're drafting chapter one or revising chapter thirty. The only thing I ask is that you bring the same intellectual honesty to your work that I try to bring to mine.

The novel you want to write is possible. Let's get it written — and into the hands of the readers who've been waiting for it.

Jonathon Kendall

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  • 6 modules, 19 lessons
  • AI-adaptive lessons tuned to your level
  • Quizzes & checkpoints to lock in progress
  • Your own AI learning coach
  • Learn on any device, at your pace
  • Full access for as long as you're subscribed